ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Sura Development and Investment's annualizedNet Income for the quarter that ended in Dec. 2025 was JOD-0.03 Mil.
Sura Development and Investment's average Total Assets over the quarter that ended in Dec. 2025 was JOD3.64 Mil. Therefore, Sura Development and Investment's annualized ROA % for the quarter that ended in Dec. 2025 was -0.88%.
AMM:SURA'
s ROA % Range Over the Past 10 Years
Min: -48.61 Med: -0.72 Max: -0.34
Current: -0.71
During the past 13 years, Sura Development and Investment's highest ROA % was -0.34%. The lowest was -48.61%. And the median was -0.72%.
AMM:SURA's ROA % is ranked worse than 69.7% of 858
companies
in the Travel & Leisure industry
Industry Median: 2.375
vs AMM:SURA: -0.71
Sura Development and Investment (AMM:SURA) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Dec. 2025) net income data. The Revenue data used here is four times the quarterly (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Sura Development and Investment ROA % Related Terms
Sura Development and Investment ROA % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Sura Development and Investment's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sura Development and Investment ROA % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Sura Development and Investment's ROA % distribution charts can be found below:
* The bar in red indicates where Sura Development and Investment's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Sura Development and Investment (AMM:SURA) has a ROA % of -0.88% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Sura Development and Investment and its competitors. According to the industry distribution chart, Sura Development and Investment ranks #598 out of 858 companies in the Travel & Leisure industry, placing it in the top 69.7%.
Is Sura Development and Investment's ROA % too high?
Sura Development and Investment's current ROA % is -0.88%. Based on the distribution chart, Sura Development and Investment ranks #598 out of 858 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Sura Development and Investment has a GF Score™ of 20/100, reflecting its overall financial health beyond just this single metric.
How does Sura Development and Investment's ROA % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Sura Development and Investment ranks #598 out of 858 companies for ROA %. This places Sura Development and Investment in the lower half of its industry. The industry median ROA % is 2.38. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Travel & Leisure company?
The median ROA % among Travel & Leisure companies is 2.38, based on 858 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Sura Development and Investment and its competitors. For the Travel & Leisure industry, the median ROA % is 2.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sura Development and Investment's current ROA % is -0.88%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sura Development and Investment stock overvalued right now?
Sura Development and Investment (AMM:SURA) has a current ROA % of -0.88%. The current ROA % is -0.88%. Sura Development and Investment's overall GF Score™ is 20/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Sura Development and Investment (AMM:SURA), the current ROA % is -0.88% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Sura Development and Investment Business Description
Sura Development and Investment PLC is a Jordan-based company that operates within the consumer services sector, focusing on real estate services such as hotels, houses, apartments, resorts, and cruise lines. It has branches operating all over Jordan.
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