Booking Holdings (BKK:BKNG03) E10: ฿0.00 (As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BKK:BKNG03 Booking Holdings Inc BKK:BKNG03
76 GF Score
Price ฿2.48
GF Value ฿3.08
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings E10?

Booking Holdings BKK:BKNG03 +2.48% 76 E10 is ฿0.00 as of Mar. 2026. GuruFocus rates BKK:BKNG03 with a GF Score™ of 76/100 and a GF Value™ of ฿3.08 (Modestly Undervalued). The stock has 2 warning signs investors should review.

Note: As E10 is a main component used to calculate Shiller PE Ratio. If the month end stock price for this stock is zero, result may not be accurate due to the exchange rate between different shares and the data will not be stored into our database. Selected historical data showed in the calculation sectione below is only for demostration purpose.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Booking Holdings's adjusted earnings per share data for the three months ended in Mar. 2026 was ฿43.877. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is ฿0.00 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Booking Holdings's average E10 Growth Rate was 17.70% per year. During the past 3 years, the average E10 Growth Rate was 16.10% per year. During the past 5 years, the average E10 Growth Rate was 14.50% per year. During the past 10 years, the average E10 Growth Rate was 15.30% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Booking Holdings was 124.60% per year. The lowest was 6.80% per year. And the median was 22.55% per year.

As of today (2026-07-13), Booking Holdings's current stock price is ฿2.48. Booking Holdings's E10 for the quarter that ended in Mar. 2026 was ฿0.00. Booking Holdings's Shiller PE Ratio of today is .

During the past 13 years, the highest Shiller PE Ratio of Booking Holdings was 71.33. The lowest was 23.43. And the median was 46.94.


Booking Holdings  (BKK:BKNG03) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

During the past 13 years, the highest Shiller P/E Ratio of Booking Holdings was 71.33. The lowest was 23.43. And the median was 46.94.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Booking Holdings E10 Related Terms


Booking Holdings E10 Historical Data

* Premium members only.

The historical data trend for Booking Holdings's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings E10 Chart

Booking Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
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Booking Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

BKK:BKNG03 vs ABNB, RCL, VIK: E10 Comparison

For the Travel Services subindustry, Booking Holdings's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Booking Holdings Shiller PE Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Shiller PE Ratio falls into.


BKK:BKNG03
76GF Score
Booking Holdings Inc BKK:BKNG03
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Booking Holdings E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Booking Holdings's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=43.877/330.2130*330.2130
=43.877

Current CPI (Mar. 2026) = 330.2130.

Booking Holdings Quarterly Data

per share eps CPI Adj_EPS
201606 16.364 241.018 22.420
201609 14.066 241.428 19.239
201612 19.277 241.432 26.366
201703 12.709 243.801 17.214
201706 19.564 244.955 26.373
201709 45.638 246.819 61.058
201712 -14.886 246.524 -19.939
201803 15.428 249.554 20.415
201806 26.158 251.989 34.278
201809 48.242 252.439 63.105
201812 18.133 251.233 23.833
201903 21.390 254.202 27.786
201906 27.916 256.143 35.989
201909 55.664 256.759 71.588
201912 33.517 256.974 43.070
202003 -21.837 258.115 -27.937
202006 3.700 257.797 4.739
202009 24.458 260.280 31.029
202012 -4.837 260.474 -6.132
202103 -1.651 264.877 -2.058
202106 -5.131 271.696 -6.236
202109 24.626 274.310 29.645
202112 20.056 278.802 23.754
202203 -22.739 287.504 -26.117
202206 29.435 296.311 32.803
202209 62.242 296.808 69.247
202212 44.392 296.797 49.390
202303 9.650 301.836 10.557
202306 48.722 305.109 52.731
202309 100.191 307.789 107.490
202312 8.787 306.746 9.459
202403 32.169 312.332 34.011
202406 65.167 314.175 68.494
202409 98.884 315.301 103.561
202412 43.635 315.605 45.655
202503 13.510 319.799 13.950
202506 35.751 322.561 36.599
202509 107.924 324.800 109.723
202512 55.799 324.054 56.860
202603 43.877 330.213 43.877

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of ฿0.00 mean?
Booking Holdings (BKK:BKNG03) has a E10 of ฿0.00 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Booking Holdings and its competitors.
Is Booking Holdings' E10 too high?
Booking Holdings' current E10 is ฿0.00. Overall, Booking Holdings has a GF Score™ of 76/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' E10 compare to ABNB and RCL?
Booking Holdings' E10 of ฿0.00 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Travel & Leisure company?
A good E10 depends on the Travel & Leisure industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Booking Holdings and its competitors. Booking Holdings's current E10 is ฿0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (BKK:BKNG03) is currently considered Modestly Undervalued. The stock's GF Value™ is ฿3.08, compared to a current price of ฿2.48 — trading 19.5% below its estimated fair value. The current E10 is ฿0.00. Booking Holdings' overall GF Score™ is 76/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Booking Holdings (BKK:BKNG03), the current E10 is ฿0.00 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Booking Holdings (BKK:BKNG03) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of ฿2.48 is trading 19.5% below its estimated GF Value™ of ฿3.08. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for BKK:BKNG03:

  • E10: ฿0.00
  • GF Value™: ฿3.08 vs. price of ฿2.48 (19.5% below fair value)
  • GF Score™: 76/100 with 2 warning signs

No single metric tells the full story. See the BKK:BKNG03 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
76GF Score

Get the complete analysis for BKK:BKNG03

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿2.48
Price
฿3.08
GF Value