Booking Holdings (BKK:BKNG03) Margin of Safety % (DCF Earnings Based): N/A (As of Jul. 13, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BKK:BKNG03 Booking Holdings Inc BKK:BKNG03
76 GF Score
Price ฿2.48
GF Value ฿3.08
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings Margin of Safety % (DCF Earnings Based)?

Margin of Safety % (DCF Earnings Based) = (Intrinsic Value: DCF (Earnings Based) - Current Price) / Intrinsic Value: DCF (Earnings Based).

Note: Discounted Earnings model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's Predictability Rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

Booking Holdings's Predictability Rank is 1-Star. Thus, the DCF related results in the screener and portfolio will appear as zero and Margin of Safety % (DCF Earnings Based) is not calculated.

BKK:BKNG03 vs ABNB, RCL, VIK: Margin of Safety % (DCF Earnings Based) Comparison

For the Travel Services subindustry, Booking Holdings's Margin of Safety % (DCF Earnings Based), along with its competitors' market caps and Margin of Safety % (DCF Earnings Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Booking Holdings Margin of Safety % (DCF Earnings Based) vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Margin of Safety % (DCF Earnings Based) distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Margin of Safety % (DCF Earnings Based) falls into.


BKK:BKNG03
76GF Score
Booking Holdings Inc BKK:BKNG03
Margin of Safety % (DCF Earnings Based) is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Booking Holdings (BKK:BKNG03) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of ฿2.48 is trading 19.5% below its estimated GF Value™ of ฿3.08. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for BKK:BKNG03:

  • Margin of Safety % (DCF Earnings Based): N/A
  • GF Value™: ฿3.08 vs. price of ฿2.48 (19.5% below fair value)
  • GF Score™: 76/100 with 2 warning signs

No single metric tells the full story. See the BKK:BKNG03 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
76GF Score

Get the complete analysis for BKK:BKNG03

Margin of Safety % (DCF Earnings Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿2.48
Price
฿3.08
GF Value