DLMAY (Dollarama) E10: $0.21 (As of Apr. 2026)


DLMAY Dollarama Inc DLMAY
74 GF Score
Price $14.44
GF Value $13.61
Valuation Modestly Overvalued
! 1 Warning Sign
View Full Analysis

What is Dollarama E10?

Dollarama DLMAY -7.55% 74 E10 is $0.21 as of Apr. 2026. GuruFocus rates DLMAY with a GF Score™ of 74/100 and a GF Value™ of $13.61 (Modestly Overvalued). The stock has 1 warning sign investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Dollarama's adjusted earnings per share data for the three months ended in Apr. 2026 was $0.081. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $0.21 for the trailing ten years ended in Apr. 2026.

During the past 12 months, Dollarama's average E10 Growth Rate was 16.30% per year. During the past 3 years, the average E10 Growth Rate was 17.80% per year. During the past 5 years, the average E10 Growth Rate was 19.00% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Dollarama was 20.20% per year. The lowest was 17.80% per year. And the median was 19.00% per year.

As of today (2026-06-26), Dollarama's current stock price is $14.44. Dollarama's E10 for the quarter that ended in Apr. 2026 was $0.21. Dollarama's Shiller PE Ratio of today is 68.76.

During the past 13 years, the highest Shiller PE Ratio of Dollarama was 76.88. The lowest was 36.10. And the median was 48.94.


Dollarama  (OTCPK:DLMAY) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Dollarama's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=14.44/0.21
=68.76

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Dollarama was 76.88. The lowest was 36.10. And the median was 48.94.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Dollarama E10 Related Terms


Dollarama E10 Historical Data

* Premium members only.

The historical data trend for Dollarama's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Dollarama E10 Chart

Dollarama Annual Data
Trend Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25 Jan26
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.18

Dollarama Quarterly Data
Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.18 0.18 0.21

DLMAY vs WMT, COST, TGT: E10 Comparison

For the Discount Stores subindustry, Dollarama's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Dollarama Shiller PE Ratio vs Retail - Defensive Industry

For the Retail - Defensive industry and Consumer Defensive sector, Dollarama's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Dollarama's Shiller PE Ratio falls into.


DLMAY
74GF Score
Dollarama Inc DLMAY
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Dollarama E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Dollarama's adjusted earnings per share data for the three months ended in Apr. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Apr. 2026 (Change)*Current CPI (Apr. 2026)
=0.081/132.2623*132.2623
=0.081

Current CPI (Apr. 2026) = 132.2623.

Dollarama Quarterly Data

per share eps CPI Adj_EPS
201607 0.022 101.844 0.029
201610 0.023 102.002 0.030
201701 0.031 102.318 0.040
201704 0.020 103.029 0.026
201707 0.030 103.029 0.039
201710 0.030 103.424 0.038
201801 0.039 104.056 0.050
201804 0.024 105.320 0.030
201807 0.032 106.110 0.040
201810 0.031 105.952 0.039
201901 0.040 105.557 0.050
201904 0.025 107.453 0.031
201907 0.034 108.243 0.042
201910 0.033 107.927 0.040
202001 0.044 108.085 0.054
202004 0.020 107.216 0.025
202007 0.034 108.401 0.041
202010 0.039 108.638 0.047
202101 0.044 109.192 0.053
202104 0.030 110.851 0.036
202107 0.038 112.431 0.045
202110 0.049 113.695 0.057
202201 0.058 114.801 0.067
202204 0.039 118.357 0.044
202207 0.051 120.964 0.056
202210 0.051 121.517 0.056
202301 0.068 121.596 0.074
202304 0.047 123.571 0.050
202307 0.065 124.914 0.069
202310 0.067 125.310 0.071
202401 0.086 125.072 0.091
202404 0.056 126.890 0.058
202407 0.074 128.075 0.076
202410 0.071 127.838 0.073
202501 0.097 127.443 0.101
202504 0.070 129.102 0.072
202507 0.085 130.287 0.086
202510 0.084 130.603 0.085
202601 0.103 130.366 0.104
202604 0.081 132.262 0.081

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of $0.21 mean?
Dollarama (DLMAY) has a E10 of $0.21 as of Apr. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Dollarama and its competitors.
Is Dollarama's E10 too high?
Dollarama's current E10 is $0.21. Overall, Dollarama has a GF Score™ of 74/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Dollarama's E10 compare to WMT and COST?
Dollarama's E10 of $0.21 can be compared against companies in the Retail - Defensive industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Retail - Defensive company?
A good E10 depends on the Retail - Defensive industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Dollarama and its competitors. Dollarama's current E10 is $0.21. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Dollarama stock overvalued right now?
Based on GuruFocus' analysis, Dollarama (DLMAY) is currently considered Modestly Overvalued. The stock's GF Value™ is $13.61, compared to a current price of $14.44 — trading 6.1% above its estimated fair value. The current E10 is $0.21. Dollarama's overall GF Score™ is 74/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Dollarama (DLMAY), the current E10 is $0.21 as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Dollarama (DLMAY) Overvalued in 2026?

Based on GuruFocus' analysis, Dollarama stock appears to be overvalued. The current stock price of $14.44 is trading 6.1% above its estimated GF Value™ of $13.61. GuruFocus considers Dollarama to be Modestly Overvalued.

Key valuation signals for DLMAY:

  • E10: $0.21
  • GF Value™: $13.61 vs. price of $14.44 (6.1% above fair value)
  • GF Score™: 74/100 with 1 warning sign

No single metric tells the full story. See the DLMAY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Dollarama Business Description

Address 5805 Royalmount Avenue, Montreal, QC, CAN, H4P 0A1
Dollarama is Canada's largest dollar store chain that sells a broad range of everyday consumables and household items at low fixed price points, currently capped at CAD 5. General merchandise and consumables make up 90% of total sales, and the rest is from festivity-related seasonal items. The retailer operates close to 1,700 stores across Canada, mostly in convenient locations in metropolitan areas, midsize cities, and small towns. It also holds a 60% stake in South American value retailer Dollarcity, which operates more than 600 stores across Colombia, Guatemala, El Salvador, Peru, and Mexico. In 2025, the firm closed its CAD 234 million acquisition of Australian retail chain The Reject Shop, which operates about 400 stores.
74GF Score

Get the complete analysis for DLMAY

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$14.44
Price
$13.61
GF Value