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DollaramaDLMAY -6.34%75 14-Day RSI is 38.07 as of Jul. 16, 2026. GuruFocus rates DLMAY with a GF Score™ of 75/100 and a GF Value™ of $12.82 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 325 Retail - Defensive companies, Dollarama ranks worse than 55.38% on this metric.
The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30.
As of today (2026-07-16), Dollarama's 14-Day RSI is 38.07.
The industry rank for Dollarama's 14-Day RSI or its related term are showing as below:
DLMAY's 14-Day RSI is ranked worse than 55.38% of 325
companies
in the Retail - Defensive industry
Industry Median: 49.84
vs DLMAY: 38.07
Dollarama (OTCPK:DLMAY) 14-Day RSI Explanation
The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.
Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.
RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections.
Dollarama 14-Day RSI Related Terms
DLMAY vs WMT, COST, TGT: 14-Day RSI Comparison
For the Discount Stores subindustry, Dollarama's 14-Day RSI, along with its competitors' market caps and 14-Day RSI data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Dollarama 14-Day RSI vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Dollarama's 14-Day RSI distribution charts can be found below:
* The bar in red indicates where Dollarama's 14-Day RSI falls into.
* Note that the formula uses a positive value for the average loss.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Dollarama (DLMAY) has a 14-Day RSI of 38.07 as of Jul. 16, 2026. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Dollarama and its competitors. According to the industry distribution chart, Dollarama ranks #180 out of 325 companies in the Retail - Defensive industry, placing it in the top 55.4%.
Is Dollarama's 14-Day RSI too high?
Dollarama's current 14-Day RSI is 38.07. The Retail - Defensive industry median 14-Day RSI is 49.84. Dollarama's value of 38.07 is 23.6% below this industry median. Based on the distribution chart, Dollarama ranks #180 out of 325 companies in the Retail - Defensive industry, which is below the industry midpoint. Overall, Dollarama has a GF Score™ of 75/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Dollarama's 14-Day RSI compare to WMT and COST?
According to the Retail - Defensive industry distribution chart, Dollarama ranks #180 out of 325 companies for 14-Day RSI. This places Dollarama in the lower half of its industry. The industry median 14-Day RSI is 49.84. Dollarama's value of 38.07 is 23.6% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 14-Day RSI for a Retail - Defensive company?
The median 14-Day RSI among Retail - Defensive companies is 49.84, based on 325 companies in the industry. Companies in the top quartile (top 25%) have a 14-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 14-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Dollarama's current 14-Day RSI of 38.07 is 23.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 14-Day RSI mean?
A high 14-Day RSI can signal that a stock is expensive relative to its fundamentals. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Dollarama and its competitors. For the Retail - Defensive industry, the median 14-Day RSI is 49.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Dollarama's current 14-Day RSI is 38.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Dollarama stock overvalued right now?
Based on GuruFocus' analysis, Dollarama (DLMAY) is currently considered Modestly Undervalued. The stock's GF Value™ is $12.82, compared to a current price of $11.38 — trading 11.3% below its estimated fair value. The current 14-Day RSI is 38.07 and 23.6% below the Retail - Defensive industry median of 49.84. Dollarama's overall GF Score™ is 75/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 14-Day RSI calculated?
14-Day RSI is calculated from a company's financial statements. For Dollarama (DLMAY), the current 14-Day RSI is 38.07 as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Dollarama (DLMAY) Overvalued in 2026?
Based on GuruFocus' analysis, Dollarama stock appears to be undervalued.
The current stock price of $11.38 is trading 11.3% below its estimated GF Value™ of $12.82.
GuruFocus considers Dollarama to be Modestly Undervalued.
Key valuation signals for DLMAY:
14-Day RSI: 38.07
GF Value™: $12.82 vs. price of $11.38 (11.3% below fair value)
Industry Position: 23.6% below the Retail - Defensive median (#180 of 325)
No single metric tells the full story. See the DLMAY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Dollarama is Canada's largest dollar store chain that sells a broad range of everyday consumables and household items at low fixed price points, currently capped at CAD 5. General merchandise and consumables make up 90% of total sales, and the rest is from festivity-related seasonal items. The retailer operates close to 1,700 stores across Canada, mostly in convenient locations in metropolitan areas, midsize cities, and small towns. It also holds a 60% stake in South American value retailer Dollarcity, which operates more than 600 stores across Colombia, Guatemala, El Salvador, Peru, and Mexico. In 2025, the firm closed its CAD 234 million acquisition of Australian retail chain The Reject Shop, which operates about 400 stores.
75GF Score
Get the complete analysis for DLMAY
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