GrowGeneration (MEX:GRWG) E10: MXN-8.87 (As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:GRWG GrowGeneration Corp MEX:GRWG
63 GF Score
Price MXN24.00
GF Value MXN26.43
! 3 Warning Signs
View Full Analysis

What is GrowGeneration E10?

GrowGeneration MEX:GRWG 63 E10 is MXN-8.87 as of Mar. 2026. GuruFocus rates MEX:GRWG with a GF Score™ of 63/100 and a GF Value™ of MXN26.43. The stock has 3 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

GrowGeneration's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN-1.443. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN-8.87 for the trailing ten years ended in Mar. 2026.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-08-07), GrowGeneration's current stock price is MXN24.00. GrowGeneration's E10 for the quarter that ended in Mar. 2026 was MXN-8.87. GrowGeneration's Shiller PE Ratio of today is .


GrowGeneration  (MEX:GRWG) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


GrowGeneration E10 Related Terms


GrowGeneration E10 Historical Data

* Premium members only.

The historical data trend for GrowGeneration's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

GrowGeneration E10 Chart

GrowGeneration Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 -13.28

GrowGeneration Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -15.43 -13.90 -8.18 -13.28 -8.87

MEX:GRWG vs BARK, PTLE, NPT: E10 Comparison

For the Specialty Retail subindustry, GrowGeneration's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


GrowGeneration Shiller PE Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, GrowGeneration's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where GrowGeneration's Shiller PE Ratio falls into.


MEX:GRWG
63GF Score
GrowGeneration Corp MEX:GRWG
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

GrowGeneration E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, GrowGeneration's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-1.443/330.2130*330.2130
=-1.443

Current CPI (Mar. 2026) = 330.2130.

GrowGeneration Quarterly Data

per share eps CPI Adj_EPS
201606 -0.223 241.018 -0.306
201609 0.018 241.428 0.025
201612 -0.385 241.432 -0.527
201703 -0.377 243.801 -0.511
201706 -0.362 244.955 -0.488
201709 -0.544 246.819 -0.728
201712 -1.964 246.524 -2.631
201803 -0.908 249.554 -1.201
201806 -0.786 251.989 -1.030
201809 -0.561 252.439 -0.734
201812 -1.963 251.233 -2.580
201903 0.194 254.202 0.252
201906 0.576 256.143 0.743
201909 0.592 256.759 0.761
201912 -0.566 256.974 -0.727
202003 -1.407 258.115 -1.800
202006 1.385 257.797 1.774
202009 1.325 260.280 1.681
202012 0.398 260.474 0.505
202103 2.044 264.877 2.548
202106 2.190 271.696 2.662
202109 1.439 274.310 1.732
202112 -1.436 278.802 -1.701
202203 -1.792 287.504 -2.058
202206 -45.064 296.311 -50.220
202209 -2.414 296.808 -2.686
202212 -4.874 296.797 -5.423
202303 -1.802 301.836 -1.971
202306 -1.543 305.109 -1.670
202309 -2.090 307.789 -2.242
202312 -7.638 306.746 -8.222
202403 -2.323 312.332 -2.456
202406 -1.832 314.175 -1.926
202409 -3.741 315.301 -3.918
202412 -8.134 315.605 -8.510
202503 -3.273 319.799 -3.380
202506 -1.506 322.561 -1.542
202509 -0.734 324.800 -0.746
202512 -2.161 324.054 -2.202
202603 -1.443 330.213 -1.443

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN-8.87 mean?
GrowGeneration (MEX:GRWG) has a E10 of MXN-8.87 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on GrowGeneration and its competitors.
Is GrowGeneration's E10 too high?
GrowGeneration's current E10 is MXN-8.87. Overall, GrowGeneration has a GF Score™ of 63/100, reflecting its overall financial health beyond just this single metric.
How does GrowGeneration's E10 compare to BARK and PTLE?
GrowGeneration's E10 of MXN-8.87 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Retail - Cyclical company?
A good E10 depends on the Retail - Cyclical industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on GrowGeneration and its competitors. GrowGeneration's current E10 is MXN-8.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is GrowGeneration stock overvalued right now?
GrowGeneration (MEX:GRWG) has a current E10 of MXN-8.87. The stock's GF Value™ is MXN26.43, compared to a current price of MXN24.00 — trading 9.2% below its estimated fair value. The current E10 is MXN-8.87. GrowGeneration's overall GF Score™ is 63/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For GrowGeneration (MEX:GRWG), the current E10 is MXN-8.87 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is GrowGeneration (MEX:GRWG) Overvalued in 2026?

Based on GuruFocus' analysis, GrowGeneration stock appears to be undervalued. The current stock price of MXN24.00 is trading 9.2% below its estimated GF Value™ of MXN26.43.

Key valuation signals for MEX:GRWG:

  • E10: MXN-8.87
  • GF Value™: MXN26.43 vs. price of MXN24.00 (9.2% below fair value)
  • GF Score™: 63/100 with 3 warning signs

No single metric tells the full story. See the MEX:GRWG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


GrowGeneration Business Description

Other Exchanges GRWG:USA
Address 5619 DTC Parkway, Suite 900, Greenwood Village, CO, USA, 80111
GrowGeneration Corp owns and operates specialty retail stores focused on hydroponic and organic gardening. The company markets and distributes nutrients, growing media, indoor and greenhouse lighting, ventilation systems, and related accessories. It operates through two reportable segments: Cultivation and Gardening, which includes its hydroponic and organic gardening business, and Storage Solutions, which includes its benching, racking, and storage solutions operations. The company generates revenue mainly from the sale of proprietary and non-proprietary products through retail stores, e-commerce platforms, wholesale distribution, and commercial sales, along with the sale and installation of commercial fixtures.
63GF Score

Get the complete analysis for MEX:GRWG

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN24.00
Price
MXN26.43
GF Value