Herc Holdings (MEX:HRI) E10: MXN104.63 (As of Mar. 2026)


MEX:HRI Herc Holdings Inc MEX:HRI
86 GF Score
Price MXN1,863.25
GF Value MXN2,148.55
! 9 Warning Signs
View Full Analysis

What is Herc Holdings E10?

Herc Holdings MEX:HRI 86 E10 is MXN104.63 as of Mar. 2026. GuruFocus rates MEX:HRI with a GF Score™ of 86/100 and a GF Value™ of MXN2,148.55. The stock has 9 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Herc Holdings's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN-12.984. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN104.63 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Herc Holdings's average E10 Growth Rate was -6.10% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-07-01), Herc Holdings's current stock price is MXN1863.25. Herc Holdings's E10 for the quarter that ended in Mar. 2026 was MXN104.63. Herc Holdings's Shiller PE Ratio of today is 17.81.

During the past 13 years, the highest Shiller PE Ratio of Herc Holdings was 37.77. The lowest was 16.29. And the median was 23.82.


Herc Holdings  (MEX:HRI) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Herc Holdings's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=1863.25/104.63
=17.81

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Herc Holdings was 37.77. The lowest was 16.29. And the median was 23.82.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Herc Holdings E10 Related Terms


Herc Holdings E10 Historical Data

* Premium members only.

The historical data trend for Herc Holdings's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Herc Holdings E10 Chart

Herc Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 58.56 69.69

Herc Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 82.57 82.63 93.75 69.69 104.63

MEX:HRI vs EQPT, WSC, CAR: E10 Comparison

For the Rental & Leasing Services subindustry, Herc Holdings's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Herc Holdings Shiller PE Ratio vs Business Services Industry

For the Business Services industry and Industrials sector, Herc Holdings's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Herc Holdings's Shiller PE Ratio falls into.


MEX:HRI
86GF Score
Herc Holdings Inc MEX:HRI
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Herc Holdings E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Herc Holdings's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-12.984/330.2130*330.2130
=-12.984

Current CPI (Mar. 2026) = 330.2130.

Herc Holdings Quarterly Data

per share eps CPI Adj_EPS
201606 -5.178 241.018 -7.094
201609 2.127 241.428 2.909
201612 -10.102 241.432 -13.817
201703 -26.172 243.801 -35.448
201706 -17.714 244.955 -23.879
201709 8.167 246.819 10.926
201712 146.118 246.524 195.722
201803 -6.540 249.554 -8.654
201806 -0.196 251.989 -0.257
201809 29.928 252.439 39.149
201812 22.777 251.233 29.937
201903 -4.462 254.202 -5.796
201906 6.339 256.143 8.172
201909 6.317 256.759 8.124
201912 22.632 256.974 29.082
202003 -3.048 258.115 -3.899
202006 1.616 257.797 2.070
202009 29.823 260.280 37.836
202012 23.671 260.474 30.009
202103 22.281 264.877 27.777
202106 30.854 271.696 37.499
202109 48.732 274.310 58.663
202112 48.413 278.802 57.340
202203 38.229 287.504 43.908
202206 47.881 296.311 53.359
202209 67.586 296.808 75.193
202212 63.752 296.797 70.930
202303 41.097 301.836 44.961
202306 45.603 305.109 49.355
202309 68.979 307.789 74.004
202312 54.318 306.746 58.473
202403 38.005 312.332 40.181
202406 45.067 314.175 47.368
202409 84.274 315.301 88.260
202412 -33.786 315.605 -35.350
202503 -12.889 319.799 -13.309
202506 -22.030 322.561 -22.553
202509 16.510 324.800 16.785
202512 12.964 324.054 13.210
202603 -12.984 330.213 -12.984

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN104.63 mean?
Herc Holdings (MEX:HRI) has a E10 of MXN104.63 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Herc Holdings and its competitors.
Is Herc Holdings' E10 too high?
Herc Holdings' current E10 is MXN104.63. Overall, Herc Holdings has a GF Score™ of 86/100, reflecting its overall financial health beyond just this single metric.
How does Herc Holdings' E10 compare to EQPT and WSC?
Herc Holdings' E10 of MXN104.63 can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Business Services company?
A good E10 depends on the Business Services industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Herc Holdings and its competitors. Herc Holdings's current E10 is MXN104.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Herc Holdings stock overvalued right now?
Herc Holdings (MEX:HRI) has a current E10 of MXN104.63. The stock's GF Value™ is MXN2,148.55, compared to a current price of MXN1,863.25 — trading 13.3% below its estimated fair value. The current E10 is MXN104.63. Herc Holdings' overall GF Score™ is 86/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Herc Holdings (MEX:HRI), the current E10 is MXN104.63 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Herc Holdings (MEX:HRI) Overvalued in 2026?

Based on GuruFocus' analysis, Herc Holdings stock appears to be undervalued. The current stock price of MXN1,863.25 is trading 13.3% below its estimated GF Value™ of MXN2,148.55.

Key valuation signals for MEX:HRI:

  • E10: MXN104.63
  • GF Value™: MXN2,148.55 vs. price of MXN1,863.25 (13.3% below fair value)
  • GF Score™: 86/100 with 9 warning signs

No single metric tells the full story. See the MEX:HRI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Herc Holdings Business Description

Other Exchanges HRI:USA0J4L:UKH9B1:Germany
Address 27500 Riverview Center Boulevard, Bonita Springs, FL, USA, 34134
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
86GF Score

Get the complete analysis for MEX:HRI

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,863.25
Price
MXN2,148.55
GF Value