Mattel (MEX:MAT) E10: MXN5.58 (As of Jun. 2026)

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MEX:MAT Mattel Inc MEX:MAT
63 GF Score
Price MXN250.00
GF Value MXN395.72
Valuation Significantly Undervalued
! 1 Warning Sign
View Full Analysis

What is Mattel E10?

Mattel MEX:MAT 63 E10 is MXN5.58 as of Jun. 2026. GuruFocus rates MEX:MAT with a GF Score™ of 63/100 and a GF Value™ of MXN395.72 (Significantly Undervalued). The stock has 1 warning sign investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Mattel's adjusted earnings per share data for the three months ended in Jun. 2026 was MXN-1.047. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN5.58 for the trailing ten years ended in Jun. 2026.

During the past 12 months, Mattel's average E10 Growth Rate was 3.30% per year. During the past 3 years, the average E10 Growth Rate was -23.10% per year. During the past 5 years, the average E10 Growth Rate was -21.00% per year. During the past 10 years, the average E10 Growth Rate was -19.10% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Mattel was 25.20% per year. The lowest was -26.50% per year. And the median was 0.50% per year.

As of today (2026-08-22), Mattel's current stock price is MXN250.00. Mattel's E10 for the quarter that ended in Jun. 2026 was MXN5.58. Mattel's Shiller PE Ratio of today is 44.80.

During the past 13 years, the highest Shiller PE Ratio of Mattel was 85.96. The lowest was 8.44. And the median was 29.73.


Mattel  (MEX:MAT) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Mattel's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=250.00/5.58
=44.80

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Mattel was 85.96. The lowest was 8.44. And the median was 29.73.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Mattel E10 Related Terms


Mattel E10 Historical Data

* Premium members only.

The historical data trend for Mattel's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Mattel E10 Chart

Mattel Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 13.34 10.94 4.90 6.15 4.71

Mattel Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.48 6.02 4.71 5.31 5.58

MEX:MAT vs PLNT, YETI, CALY: E10 Comparison

For the Leisure subindustry, Mattel's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mattel Shiller PE Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Mattel's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Mattel's Shiller PE Ratio falls into.


MEX:MAT
63GF Score
Mattel Inc MEX:MAT
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Mattel E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Mattel's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=-1.047/333.9520*333.9520
=-1.047

Current CPI (Jun. 2026) = 333.9520.

Mattel Quarterly Data

per share eps CPI Adj_EPS
201609 13.148 241.428 18.187
201612 10.309 241.432 14.260
201703 -6.214 243.801 -8.512
201706 -2.892 244.955 -3.943
201709 -31.759 246.819 -42.971
201712 -16.104 246.524 -21.815
201803 -16.351 249.554 -21.881
201806 -13.755 251.989 -18.229
201809 0.374 252.439 0.495
201812 0.785 251.233 1.043
201903 -9.893 254.202 -12.997
201906 -5.955 256.143 -7.764
201909 3.948 256.759 5.135
201912 0.011 256.974 0.014
202003 -14.303 258.115 -18.505
202006 -7.386 257.797 -9.568
202009 19.661 260.280 25.226
202012 7.360 260.474 9.436
202103 -6.541 264.877 -8.247
202106 -0.398 271.696 -0.489
202109 46.059 274.310 56.073
202112 12.924 278.802 15.481
202203 1.195 287.504 1.388
202206 3.621 296.311 4.081
202209 16.092 296.808 18.106
202212 0.780 296.797 0.878
202303 -5.407 301.836 -5.982
202306 1.372 305.109 1.502
202309 7.142 307.789 7.749
202312 7.129 306.746 7.761
202403 -1.328 312.332 -1.420
202406 3.114 314.175 3.310
202409 21.462 315.301 22.732
202412 8.759 315.605 9.268
202503 -2.455 319.799 -2.564
202506 3.013 322.561 3.119
202509 16.143 324.800 16.598
202512 6.122 324.054 6.309
202603 3.607 330.213 3.648
202606 -1.047 333.952 -1.047

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN5.58 mean?
Mattel (MEX:MAT) has a E10 of MXN5.58 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Mattel and its competitors.
Is Mattel's E10 too high?
Mattel's current E10 is MXN5.58. Overall, Mattel has a GF Score™ of 63/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Mattel's E10 compare to PLNT and YETI?
Mattel's E10 of MXN5.58 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Travel & Leisure company?
A good E10 depends on the Travel & Leisure industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Mattel and its competitors. Mattel's current E10 is MXN5.58. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mattel stock overvalued right now?
Based on GuruFocus' analysis, Mattel (MEX:MAT) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN395.72, compared to a current price of MXN250.00 — trading 36.8% below its estimated fair value. The current E10 is MXN5.58. Mattel's overall GF Score™ is 63/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Mattel (MEX:MAT), the current E10 is MXN5.58 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Mattel (MEX:MAT) Overvalued in 2026?

Based on GuruFocus' analysis, Mattel stock appears to be undervalued. The current stock price of MXN250.00 is trading 36.8% below its estimated GF Value™ of MXN395.72. GuruFocus considers Mattel to be Significantly Undervalued.

Key valuation signals for MEX:MAT:

  • E10: MXN5.58
  • GF Value™: MXN395.72 vs. price of MXN250.00 (36.8% below fair value)
  • GF Score™: 63/100 with 1 warning sign

No single metric tells the full story. See the MEX:MAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Mattel Business Description

Address 333 Continental Boulevard, El Segundo, CA, USA, 90245-5012
Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the remainder stemming from international markets.
63GF Score

Get the complete analysis for MEX:MAT

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN250.00
Price
MXN395.72
GF Value