Principal Financial Group (MEX:PFG) E10: MXN160.29 (As of Mar. 2026)


MEX:PFG Principal Financial Group Inc MEX:PFG
71 GF Score
Price MXN1,810.00
GF Value MXN1,504.57
! 7 Warning Signs
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What is Principal Financial Group E10?

Principal Financial Group MEX:PFG 71 E10 is MXN160.29 as of Mar. 2026. GuruFocus rates MEX:PFG with a GF Score™ of 71/100 and a GF Value™ of MXN1,504.57. The stock has 7 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Principal Financial Group's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN34.803. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN160.29 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Principal Financial Group's average E10 Growth Rate was 5.40% per year. During the past 3 years, the average E10 Growth Rate was 3.00% per year. During the past 5 years, the average E10 Growth Rate was 11.50% per year. During the past 10 years, the average E10 Growth Rate was 11.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Principal Financial Group was 18.90% per year. The lowest was 1.90% per year. And the median was 9.80% per year.

As of today (2026-07-02), Principal Financial Group's current stock price is MXN1810.00. Principal Financial Group's E10 for the quarter that ended in Mar. 2026 was MXN160.29. Principal Financial Group's Shiller PE Ratio of today is 11.29.

During the past 13 years, the highest Shiller PE Ratio of Principal Financial Group was 22.31. The lowest was 6.04. And the median was 12.50.


Principal Financial Group  (MEX:PFG) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Principal Financial Group's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=1810.00/160.29
=11.29

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Principal Financial Group was 22.31. The lowest was 6.04. And the median was 12.50.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Principal Financial Group E10 Related Terms


Principal Financial Group E10 Historical Data

* Premium members only.

The historical data trend for Principal Financial Group's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Principal Financial Group E10 Chart

Principal Financial Group Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 154.21 166.80 178.64 160.26

Principal Financial Group Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 162.40 175.69 168.53 160.26 160.29

MEX:PFG vs TROW, ARES, RJF: E10 Comparison

For the Asset Management subindustry, Principal Financial Group's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Principal Financial Group Shiller PE Ratio vs Asset Management Industry

For the Asset Management industry and Financial Services sector, Principal Financial Group's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Principal Financial Group's Shiller PE Ratio falls into.


MEX:PFG
71GF Score
Principal Financial Group Inc MEX:PFG
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Principal Financial Group E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Principal Financial Group's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=34.803/330.2130*330.2130
=34.803

Current CPI (Mar. 2026) = 330.2130.

Principal Financial Group Quarterly Data

per share eps CPI Adj_EPS
201606 20.343 241.018 27.871
201609 20.496 241.428 28.033
201612 22.473 241.432 30.737
201703 22.407 243.801 30.349
201706 19.161 244.955 25.830
201709 50.088 246.819 67.011
201712 56.169 246.524 75.237
201803 24.708 249.554 32.694
201806 31.046 251.989 40.683
201809 29.741 252.439 38.904
201812 16.493 251.233 21.678
201903 29.679 254.202 38.554
201906 26.316 256.143 33.926
201909 19.347 256.759 24.882
201912 20.180 256.974 25.931
202003 24.386 258.115 31.198
202006 33.469 257.797 42.871
202009 18.777 260.280 23.822
202012 34.015 260.474 43.122
202103 38.225 264.877 47.654
202106 26.276 271.696 31.935
202109 27.142 274.310 32.673
202112 26.258 278.802 31.100
202203 25.486 287.504 29.272
202206 244.836 296.311 272.849
202209 105.000 296.808 116.817
202212 1.560 296.797 1.736
202303 -10.454 301.836 -11.437
202306 27.087 305.109 29.316
202309 88.836 307.789 95.308
202312 -60.938 306.746 -65.600
202403 36.844 312.332 38.953
202406 27.297 314.175 28.690
202409 -18.706 315.301 -19.591
202412 80.712 315.605 84.448
202503 4.296 319.799 4.436
202506 33.704 322.561 34.504
202509 17.427 324.800 17.717
202512 41.413 324.054 42.200
202603 34.803 330.213 34.803

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN160.29 mean?
Principal Financial Group (MEX:PFG) has a E10 of MXN160.29 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Principal Financial Group and its competitors.
Is Principal Financial Group's E10 too high?
Principal Financial Group's current E10 is MXN160.29. Overall, Principal Financial Group has a GF Score™ of 71/100, reflecting its overall financial health beyond just this single metric.
How does Principal Financial Group's E10 compare to TROW and ARES?
Principal Financial Group's E10 of MXN160.29 can be compared against companies in the Asset Management industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for an Asset Management company?
A good E10 depends on the Asset Management industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Principal Financial Group and its competitors. Principal Financial Group's current E10 is MXN160.29. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Principal Financial Group stock overvalued right now?
Principal Financial Group (MEX:PFG) has a current E10 of MXN160.29. The stock's GF Value™ is MXN1,504.57, compared to a current price of MXN1,810.00 — trading 20.3% above its estimated fair value. The current E10 is MXN160.29. Principal Financial Group's overall GF Score™ is 71/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Principal Financial Group (MEX:PFG), the current E10 is MXN160.29 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Principal Financial Group (MEX:PFG) Overvalued in 2026?

Based on GuruFocus' analysis, Principal Financial Group stock appears to be overvalued. The current stock price of MXN1,810.00 is trading 20.3% above its estimated GF Value™ of MXN1,504.57.

Key valuation signals for MEX:PFG:

  • E10: MXN160.29
  • GF Value™: MXN1,504.57 vs. price of MXN1,810.00 (20.3% above fair value)
  • GF Score™: 71/100 with 7 warning signs

No single metric tells the full story. See the MEX:PFG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Principal Financial Group Business Description

Other Exchanges PFG:USA0KO5:UKPG4:Germany
Address 711 High Street, Des Moines, IA, USA, 50392
Principal Financial Group Inc is a financial services provider. It offers various financial products and services including retirement, asset management, and workplace benefits and protection solutions to individuals and institutional clients. The company, along with its subsidiaries, operates in the following reportable segments; Retirement and Income Solutions, Principal Asset Management, and Benefits and Protection. Maximum revenue is generated from the Retirement and Income Solutions segment which provides workplace savings and retirement solutions, banking, trust and custodial services, individual variable annuities (including RILAs), pension risk transfer, and investment services to businesses, their employees, and other individuals.
71GF Score

Get the complete analysis for MEX:PFG

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,810.00
Price
MXN1,504.57
GF Value