Planet Fitness (MEX:PLNT) E10: MXN35.50 (As of Mar. 2026)


MEX:PLNT Planet Fitness Inc MEX:PLNT
70 GF Score
Price MXN916.00
GF Value MXN2,780.01
Valuation Possible Value Trap
! 1 Warning Sign
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What is Planet Fitness E10?

Planet Fitness MEX:PLNT +4.69% 70 E10 is MXN35.50 as of Mar. 2026. GuruFocus rates MEX:PLNT with a GF Score™ of 70/100 and a GF Value™ of MXN2,780.01 (Possible Value Trap). The stock has 1 warning sign investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Planet Fitness's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN11.721. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN35.50 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Planet Fitness's average E10 Growth Rate was 24.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-06-26), Planet Fitness's current stock price is MXN916.00. Planet Fitness's E10 for the quarter that ended in Mar. 2026 was MXN35.50. Planet Fitness's Shiller PE Ratio of today is 25.80.

During the past 13 years, the highest Shiller PE Ratio of Planet Fitness was 106.04. The lowest was 35.02. And the median was 80.11.


Planet Fitness  (MEX:PLNT) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Planet Fitness's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=916.00/35.50
=25.80

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Planet Fitness was 106.04. The lowest was 35.02. And the median was 80.11.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Planet Fitness E10 Related Terms


Planet Fitness E10 Historical Data

* Premium members only.

The historical data trend for Planet Fitness's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Planet Fitness E10 Chart

Planet Fitness Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 14.44 13.82 23.04

Planet Fitness Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 21.91 19.96 22.72 23.04 35.50

MEX:PLNT vs MAT, YETI, GOLF: E10 Comparison

For the Leisure subindustry, Planet Fitness's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Planet Fitness Shiller PE Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Planet Fitness's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Planet Fitness's Shiller PE Ratio falls into.


MEX:PLNT
70GF Score
Planet Fitness Inc MEX:PLNT
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Planet Fitness E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Planet Fitness's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=11.721/330.2130*330.2130
=11.721

Current CPI (Mar. 2026) = 330.2130.

Planet Fitness Quarterly Data

per share eps CPI Adj_EPS
201606 2.034 241.018 2.787
201609 1.547 241.428 2.116
201612 3.711 241.432 5.076
201703 2.636 243.801 3.570
201706 2.892 244.955 3.899
201709 3.267 246.819 4.371
201712 -0.786 246.524 -1.053
201803 4.179 249.554 5.530
201806 5.698 251.989 7.467
201809 3.741 252.439 4.894
201812 5.694 251.233 7.484
201903 6.207 254.202 8.063
201906 7.876 256.143 10.154
201909 6.120 256.759 7.871
201912 6.790 256.974 8.725
202003 2.579 258.115 3.299
202006 -8.310 257.797 -10.644
202009 -0.884 260.280 -1.122
202012 2.188 260.474 2.774
202103 1.431 264.877 1.784
202106 3.384 271.696 4.113
202109 4.318 274.310 5.198
202112 1.436 278.802 1.701
202203 3.783 287.504 4.345
202206 5.231 296.311 5.829
202209 6.437 296.808 7.161
202212 7.798 296.797 8.676
202303 4.867 301.836 5.325
202306 8.229 305.109 8.906
202309 8.013 307.789 8.597
202312 6.959 306.746 7.491
202403 6.473 312.332 6.844
202406 10.259 314.175 10.783
202409 9.845 315.301 10.311
202412 11.679 315.605 12.220
202503 10.229 319.799 10.562
202506 12.992 322.561 13.300
202509 12.841 324.800 13.055
202512 13.144 324.054 13.394
202603 11.721 330.213 11.721

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN35.50 mean?
Planet Fitness (MEX:PLNT) has a E10 of MXN35.50 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Planet Fitness and its competitors.
Is Planet Fitness' E10 too high?
Planet Fitness' current E10 is MXN35.50. Overall, Planet Fitness has a GF Score™ of 70/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Planet Fitness' E10 compare to MAT and YETI?
Planet Fitness' E10 of MXN35.50 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Travel & Leisure company?
A good E10 depends on the Travel & Leisure industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Planet Fitness and its competitors. Planet Fitness's current E10 is MXN35.50. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Planet Fitness stock overvalued right now?
Based on GuruFocus' analysis, Planet Fitness (MEX:PLNT) is currently considered Possible Value Trap. The stock's GF Value™ is MXN2,780.01, compared to a current price of MXN916.00 — trading 67.1% below its estimated fair value. The current E10 is MXN35.50. Planet Fitness' overall GF Score™ is 70/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Planet Fitness (MEX:PLNT), the current E10 is MXN35.50 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Planet Fitness (MEX:PLNT) Overvalued in 2026?

Based on GuruFocus' analysis, Planet Fitness stock appears to be undervalued. The current stock price of MXN916.00 is trading 67.1% below its estimated GF Value™ of MXN2,780.01. GuruFocus considers Planet Fitness to be Possible Value Trap.

Key valuation signals for MEX:PLNT:

  • E10: MXN35.50
  • GF Value™: MXN2,780.01 vs. price of MXN916.00 (67.1% below fair value)
  • GF Score™: 70/100 with 1 warning sign

No single metric tells the full story. See the MEX:PLNT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Planet Fitness Business Description

Address 4 Liberty Lane West, Hampton, NH, USA, 03842
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
70GF Score

Get the complete analysis for MEX:PLNT

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN916.00
Price
MXN2,780.01
GF Value