Mattel (MIL:1MAT) E10: €0.26 (As of Mar. 2026)


MIL:1MAT Mattel Inc MIL:1MAT
46 GF Score
Price €12.32
GF Value €19.37
Valuation Significantly Undervalued
! 1 Warning Sign
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What is Mattel E10?

Mattel MIL:1MAT 46 E10 is €0.26 as of Mar. 2026. GuruFocus rates MIL:1MAT with a GF Score™ of 46/100 and a GF Value™ of €19.37 (Significantly Undervalued). The stock has 1 warning sign investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Mattel's adjusted earnings per share data for the three months ended in Mar. 2026 was €0.173. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €0.26 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Mattel's average E10 Growth Rate was 7.10% per year. During the past 3 years, the average E10 Growth Rate was -23.10% per year. During the past 5 years, the average E10 Growth Rate was -21.00% per year. During the past 10 years, the average E10 Growth Rate was -19.10% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Mattel was 25.20% per year. The lowest was -26.50% per year. And the median was 0.50% per year.

As of today (2026-06-25), Mattel's current stock price is €12.318. Mattel's E10 for the quarter that ended in Mar. 2026 was €0.26. Mattel's Shiller PE Ratio of today is 47.38.

During the past 13 years, the highest Shiller PE Ratio of Mattel was 85.96. The lowest was 8.44. And the median was 28.71.


Mattel  (MIL:1MAT) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Mattel's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=12.318/0.26
=47.38

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Mattel was 85.96. The lowest was 8.44. And the median was 28.71.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Mattel E10 Related Terms


Mattel E10 Historical Data

* Premium members only.

The historical data trend for Mattel's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Mattel E10 Chart

Mattel Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.28 0.22

Mattel Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.27 0.27 0.26 0.22 0.26

MIL:1MAT vs PLNT, YETI, GOLF: E10 Comparison

For the Leisure subindustry, Mattel's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mattel Shiller PE Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Mattel's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Mattel's Shiller PE Ratio falls into.


MIL:1MAT
46GF Score
Mattel Inc MIL:1MAT
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Mattel E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Mattel's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.173/330.2130*330.2130
=0.173

Current CPI (Mar. 2026) = 330.2130.

Mattel Quarterly Data

per share eps CPI Adj_EPS
201606 -0.053 241.018 -0.073
201609 0.606 241.428 0.829
201612 0.474 241.432 0.648
201703 -0.309 243.801 -0.419
201706 -0.142 244.955 -0.191
201709 -1.468 246.819 -1.964
201712 -0.693 246.524 -0.928
201803 -0.730 249.554 -0.966
201806 -0.599 251.989 -0.785
201809 0.017 252.439 0.022
201812 0.035 251.233 0.046
201903 -0.451 254.202 -0.586
201906 -0.274 256.143 -0.353
201909 0.182 256.759 0.234
201912 0.001 256.974 0.001
202003 -0.552 258.115 -0.706
202006 -0.284 257.797 -0.364
202009 0.756 260.280 0.959
202012 0.304 260.474 0.385
202103 -0.269 264.877 -0.335
202106 -0.017 271.696 -0.021
202109 1.904 274.310 2.292
202112 0.558 278.802 0.661
202203 0.054 287.504 0.062
202206 0.170 296.311 0.189
202209 0.808 296.808 0.899
202212 0.038 296.797 0.042
202303 -0.280 301.836 -0.306
202306 0.074 305.109 0.080
202309 0.384 307.789 0.412
202312 0.385 306.746 0.414
202403 -0.074 312.332 -0.078
202406 0.158 314.175 0.166
202409 0.982 315.301 1.028
202412 0.401 315.605 0.420
202503 -0.111 319.799 -0.115
202506 0.139 322.561 0.142
202509 0.750 324.800 0.762
202512 0.290 324.054 0.296
202603 0.173 330.213 0.173

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €0.26 mean?
Mattel (MIL:1MAT) has a E10 of €0.26 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Mattel and its competitors.
Is Mattel's E10 too high?
Mattel's current E10 is €0.26. Overall, Mattel has a GF Score™ of 46/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Mattel's E10 compare to PLNT and YETI?
Mattel's E10 of €0.26 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Travel & Leisure company?
A good E10 depends on the Travel & Leisure industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Mattel and its competitors. Mattel's current E10 is €0.26. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mattel stock overvalued right now?
Based on GuruFocus' analysis, Mattel (MIL:1MAT) is currently considered Significantly Undervalued. The stock's GF Value™ is €19.37, compared to a current price of €12.32 — trading 36.4% below its estimated fair value. The current E10 is €0.26. Mattel's overall GF Score™ is 46/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Mattel (MIL:1MAT), the current E10 is €0.26 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Mattel (MIL:1MAT) Overvalued in 2026?

Based on GuruFocus' analysis, Mattel stock appears to be undervalued. The current stock price of €12.32 is trading 36.4% below its estimated GF Value™ of €19.37. GuruFocus considers Mattel to be Significantly Undervalued.

Key valuation signals for MIL:1MAT:

  • E10: €0.26
  • GF Value™: €19.37 vs. price of €12.32 (36.4% below fair value)
  • GF Score™: 46/100 with 1 warning sign

No single metric tells the full story. See the MIL:1MAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Mattel Business Description

Address 333 Continental Boulevard, El Segundo, CA, USA, 90245-5012
Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the remainder stemming from international markets.
46GF Score

Get the complete analysis for MIL:1MAT

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€12.32
Price
€19.37
GF Value