BrightBid Group AB (OSTO:BRIGHT) E10: kr0.34 (As of Mar. 2026)


OSTO:BRIGHT BrightBid Group AB OSTO:BRIGHT
44 GF Score
Price kr0.41
GF Value kr0.72
Valuation Possible Value Trap
! 5 Warning Signs
View Full Analysis

What is BrightBid Group AB E10?

BrightBid Group AB OSTO:BRIGHT +2.48% 44 E10 is kr0.34 as of Mar. 2026. GuruFocus rates OSTO:BRIGHT with a GF Score™ of 44/100 and a GF Value™ of kr0.72 (Possible Value Trap). The stock has 5 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

BrightBid Group AB's adjusted earnings per share data for the three months ended in Mar. 2026 was kr-0.060. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is kr0.34 for the trailing ten years ended in Mar. 2026.

During the past 12 months, BrightBid Group AB's average E10 Growth Rate was 112.50% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of BrightBid Group AB was 51.70% per year. The lowest was 31.80% per year. And the median was 41.75% per year.

As of today (2026-07-11), BrightBid Group AB's current stock price is kr0.414. BrightBid Group AB's E10 for the quarter that ended in Mar. 2026 was kr0.34. BrightBid Group AB's Shiller PE Ratio of today is 1.22.

During the past 13 years, the highest Shiller PE Ratio of BrightBid Group AB was 9.91. The lowest was 0.63. And the median was 1.42.


BrightBid Group AB  (OSTO:BRIGHT) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

BrightBid Group AB's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=0.414/0.34
=1.22

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of BrightBid Group AB was 9.91. The lowest was 0.63. And the median was 1.42.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


BrightBid Group AB E10 Related Terms


BrightBid Group AB E10 Historical Data

* Premium members only.

The historical data trend for BrightBid Group AB's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

BrightBid Group AB E10 Chart

BrightBid Group AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only -1.33 -0.61 -0.71 -0.15 0.21

BrightBid Group AB Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.16 0.38 0.34 0.21 0.34

OSTO:BRIGHT vs GOOGL, META, SPOT: E10 Comparison

For the Internet Content & Information subindustry, BrightBid Group AB's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


BrightBid Group AB Shiller PE Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, BrightBid Group AB's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where BrightBid Group AB's Shiller PE Ratio falls into.


OSTO:BRIGHT
44GF Score
BrightBid Group AB OSTO:BRIGHT
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

BrightBid Group AB E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, BrightBid Group AB's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-0.06/133.5600*133.5600
=-0.060

Current CPI (Mar. 2026) = 133.5600.

BrightBid Group AB Quarterly Data

per share eps CPI Adj_EPS
201606 -2.141 101.019 -2.831
201609 -0.942 101.138 -1.244
201612 0.161 102.022 0.211
201703 -1.046 102.022 -1.369
201706 -0.885 102.752 -1.150
201709 -1.448 103.279 -1.873
201712 -1.046 103.793 -1.346
201803 -0.885 103.962 -1.137
201806 -0.241 104.875 -0.307
201809 -0.724 105.679 -0.915
201812 0.241 105.912 0.304
201903 -0.002 105.886 -0.003
201906 0.028 106.742 0.035
201909 -0.058 107.214 -0.072
201912 -0.199 107.766 -0.247
202003 0.080 106.563 0.100
202006 1.679 107.498 2.086
202009 0.080 107.635 0.099
202012 1.448 108.296 1.786
202103 -0.563 108.360 -0.694
202106 -0.611 108.928 -0.749
202109 2.896 110.338 3.505
202112 7.498 112.486 8.903
202203 0.225 114.825 0.262
202206 5.647 118.384 6.371
202209 -0.402 122.296 -0.439
202212 -0.483 126.365 -0.511
202303 -0.402 127.042 -0.423
202306 -0.475 129.407 -0.490
202309 -0.748 130.224 -0.767
202312 -0.692 131.912 -0.701
202403 -0.547 132.205 -0.553
202406 -0.265 132.716 -0.267
202409 -0.290 132.304 -0.293
202412 -0.201 132.987 -0.202
202503 -0.290 132.825 -0.292
202506 -0.280 133.699 -0.280
202509 -0.140 133.480 -0.140
202512 -0.930 133.390 -0.931
202603 -0.060 133.560 -0.060

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of kr0.34 mean?
BrightBid Group AB (OSTO:BRIGHT) has a E10 of kr0.34 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on BrightBid Group AB and its competitors.
Is BrightBid Group AB's E10 too high?
BrightBid Group AB's current E10 is kr0.34. Overall, BrightBid Group AB has a GF Score™ of 44/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does BrightBid Group AB's E10 compare to GOOGL and META?
BrightBid Group AB's E10 of kr0.34 can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for an Interactive Media company?
A good E10 depends on the Interactive Media industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on BrightBid Group AB and its competitors. BrightBid Group AB's current E10 is kr0.34. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BrightBid Group AB stock overvalued right now?
Based on GuruFocus' analysis, BrightBid Group AB (OSTO:BRIGHT) is currently considered Possible Value Trap. The stock's GF Value™ is kr0.72, compared to a current price of kr0.41 — trading 42.5% below its estimated fair value. The current E10 is kr0.34. BrightBid Group AB's overall GF Score™ is 44/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For BrightBid Group AB (OSTO:BRIGHT), the current E10 is kr0.34 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is BrightBid Group AB (OSTO:BRIGHT) Overvalued in 2026?

Based on GuruFocus' analysis, BrightBid Group AB stock appears to be undervalued. The current stock price of kr0.41 is trading 42.5% below its estimated GF Value™ of kr0.72. GuruFocus considers BrightBid Group AB to be Possible Value Trap.

Key valuation signals for OSTO:BRIGHT:

  • E10: kr0.34
  • GF Value™: kr0.72 vs. price of kr0.41 (42.5% below fair value)
  • GF Score™: 44/100 with 5 warning signs

No single metric tells the full story. See the OSTO:BRIGHT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


BrightBid Group AB Business Description

Other Exchanges 23WA:Germany
Address Brunnsgatan 11, Stockholm, SWE, 111 38
BrightBid Group AB is an AdTech company. The company's AdTech services help e-merchants get traffic through the AI-based SaaS service Bidbrain.com. The solutions offered by the company are AI-Fused PPC Automation, AI Optimization for Google Shopping Ads, Sell Amazon Products on Google Shopping, AI-Powered Ad Reporting, Competitor Ad Monitoring, Brand Protection, and others.
44GF Score

Get the complete analysis for OSTO:BRIGHT

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr0.41
Price
kr0.72
GF Value