Morinaga (TSE:2201) E10: 円166.41 (As of Mar. 2026)


TSE:2201 Morinaga & Co Ltd TSE:2201
85 GF Score
Price 円2,656.00
GF Value 円3,103.02
Valuation Modestly Undervalued
! 4 Warning Signs
View Full Analysis

What is Morinaga E10?

Morinaga TSE:2201 -1.85% 85 E10 is 円166.41 as of Mar. 2026. GuruFocus rates TSE:2201 with a GF Score™ of 85/100 and a GF Value™ of 円3,103.02 (Modestly Undervalued). The stock has 4 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Morinaga's adjusted earnings per share data for the three months ended in Mar. 2026 was 円26.390. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is 円166.41 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Morinaga's average E10 Growth Rate was 9.50% per year. During the past 3 years, the average E10 Growth Rate was 11.60% per year. During the past 5 years, the average E10 Growth Rate was 14.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Morinaga was 20.50% per year. The lowest was 11.60% per year. And the median was 17.20% per year.

As of today (2026-07-10), Morinaga's current stock price is 円2656.00. Morinaga's E10 for the quarter that ended in Mar. 2026 was 円166.41. Morinaga's Shiller PE Ratio of today is 15.96.

During the past 13 years, the highest Shiller PE Ratio of Morinaga was 70.83. The lowest was 14.77. And the median was 21.54.


Morinaga  (TSE:2201) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Morinaga's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=2656.00/166.41
=15.96

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Morinaga was 70.83. The lowest was 14.77. And the median was 21.54.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Morinaga E10 Related Terms


Morinaga E10 Historical Data

* Premium members only.

The historical data trend for Morinaga's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Morinaga E10 Chart

Morinaga Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 107.24 119.76 130.94 151.94 166.41

Morinaga Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 151.94 156.14 160.83 164.64 166.41

TSE:2201 vs MDLZ, HSY, TR: E10 Comparison

For the Confectioners subindustry, Morinaga's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Morinaga Shiller PE Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Morinaga's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Morinaga's Shiller PE Ratio falls into.


TSE:2201
85GF Score
Morinaga & Co Ltd TSE:2201
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Morinaga E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Morinaga's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=26.39/112.7000*112.7000
=26.390

Current CPI (Mar. 2026) = 112.7000.

Morinaga Quarterly Data

per share eps CPI Adj_EPS
201606 36.570 98.100 42.013
201609 38.638 98.000 44.434
201612 37.620 98.400 43.087
201703 -6.044 98.100 -6.944
201706 41.740 98.500 47.757
201709 41.462 98.800 47.295
201712 32.539 99.400 36.893
201803 -16.873 99.200 -19.169
201806 28.055 99.200 31.873
201809 45.803 99.900 51.672
201812 44.455 99.700 50.252
201903 5.050 99.700 5.708
201906 44.290 99.800 50.015
201909 46.673 100.100 52.548
201912 40.933 100.500 45.902
202003 -24.345 100.300 -27.355
202006 39.895 99.900 45.007
202009 42.791 99.900 48.274
202012 38.391 99.300 43.572
202103 12.245 99.900 13.814
202106 48.020 99.500 54.390
202109 46.855 100.100 52.753
202112 29.546 100.100 33.265
202203 151.870 101.100 169.295
202206 34.630 101.800 38.338
202209 32.785 103.100 35.838
202212 23.789 104.100 25.754
202303 12.763 104.400 13.778
202306 46.680 105.200 50.008
202309 64.600 106.200 68.554
202312 41.050 106.800 43.318
202403 12.902 107.200 13.564
202406 54.240 108.200 56.496
202409 64.110 108.900 66.347
202412 34.590 110.700 35.215
202503 47.910 111.100 48.600
202506 59.620 111.700 60.154
202509 71.200 112.000 71.645
202512 53.860 113.000 53.717
202603 26.390 112.700 26.390

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of 円166.41 mean?
Morinaga (TSE:2201) has a E10 of 円166.41 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Morinaga and its competitors.
Is Morinaga's E10 too high?
Morinaga's current E10 is 円166.41. Overall, Morinaga has a GF Score™ of 85/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Morinaga's E10 compare to MDLZ and HSY?
Morinaga's E10 of 円166.41 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Consumer Packaged Goods company?
A good E10 depends on the Consumer Packaged Goods industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Morinaga and its competitors. Morinaga's current E10 is 円166.41. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Morinaga stock overvalued right now?
Based on GuruFocus' analysis, Morinaga (TSE:2201) is currently considered Modestly Undervalued. The stock's GF Value™ is 円3,103.02, compared to a current price of 円2,656.00 — trading 14.4% below its estimated fair value. The current E10 is 円166.41. Morinaga's overall GF Score™ is 85/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Morinaga (TSE:2201), the current E10 is 円166.41 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Morinaga (TSE:2201) Overvalued in 2026?

Based on GuruFocus' analysis, Morinaga stock appears to be undervalued. The current stock price of 円2,656.00 is trading 14.4% below its estimated GF Value™ of 円3,103.02. GuruFocus considers Morinaga to be Modestly Undervalued.

Key valuation signals for TSE:2201:

  • E10: 円166.41
  • GF Value™: 円3,103.02 vs. price of 円2,656.00 (14.4% below fair value)
  • GF Score™: 85/100 with 4 warning signs

No single metric tells the full story. See the TSE:2201 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Morinaga Business Description

Address 5-33-1 Shiba, Minato-ku, Tokyo, JPN, 108-8403
Morinaga & Co Ltd is a Japan-based confectionery company. It has developed a diverse range of confectionery products, canned soft drinks and ice cream that are delicious, fun, and healthy. The company's products are divided into five main divisions, Confectioneries, Foods, Frozen Desserts, Weider, and Healthcare. Confectionaries include Morinaga Biscuits, Chocoball chocolate, Dars chocolate, Koeda chocolate, and HI-CHEW candy. Foods include Morinaga Cocoa; Frozen Desserts include Choco Monaka Jumbo; Weider products include Weider in Jelly; and Healthcare products include Seisho-sabo, Kenpo-shukan, and Collagen drink.
85GF Score

Get the complete analysis for TSE:2201

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円2,656.00
Price
円3,103.02
GF Value