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Pernod RicardCHIX:RIP 65 EV-to-EBITDA is 9.73 as of Jul. 24, 2026, which is 43% below its 10-year median of 17.07. GuruFocus rates CHIX:RIP with a GF Score™ of 65/100 and a GF Value™ of €104.86 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 169 Beverages - Alcoholic companies, Pernod Ricard ranks better than 57.99% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, Pernod Ricard's enterprise value is €27,916 Mil.
Pernod Ricard's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was €2,870 Mil. Therefore, Pernod Ricard's EV-to-EBITDA for today is 9.73.
The historical rank and industry rank for Pernod Ricard's EV-to-EBITDA or its related term are showing as below:
CHIX:RIp'
s EV-to-EBITDA Range Over the Past 10 Years
Min: 8.58 Med: 17.07 Max: 44.15
Current: 9.74
During the past 13 years, the highest EV-to-EBITDA of Pernod Ricard was 44.15. The lowest was 8.58. And the median was 17.07.
CHIX:RIp's EV-to-EBITDA is ranked better than 57.99% of 169
companies
in the Beverages - Alcoholic industry
Industry Median: 11.03
vs CHIX:RIp: 9.74
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).
Pernod Ricard (CHIX:RIp) EV-to-EBITDA Explanation
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Pernod Ricard's PE Ratio (TTM) for today is calculated as:
Pernod Ricard's share price for today is €63.54.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Pernod Ricard's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was €5.600.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for Pernod Ricard's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Wineries & Distilleries subindustry, Pernod Ricard's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pernod Ricard EV-to-EBITDA vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Pernod Ricard's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where Pernod Ricard's EV-to-EBITDA falls into.
Pernod Ricard's current Enterprise Value is €27,916 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Pernod Ricard's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was €2,870 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pernod Ricard (CHIX:RIP) has a EV-to-EBITDA of 9.73 as of Jul. 24, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Pernod Ricard. This is 43% below median its historical median of 17.07. Over the past decade, Pernod Ricard's EV-to-EBITDA has ranged from 8.58 to 44.15. According to the industry distribution chart, Pernod Ricard ranks #71 out of 169 companies in the Beverages - Alcoholic industry, placing it in the top 42%.
Is Pernod Ricard's EV-to-EBITDA too high?
Pernod Ricard's current EV-to-EBITDA of 9.73 is 43% below median its 10-year median of 17.07. Over the past 10 years, this metric has ranged from a low of 8.58 to a high of 44.15. The Beverages - Alcoholic industry median EV-to-EBITDA is 11.03. Pernod Ricard's value of 9.73 is 11.8% below this industry median. Based on the distribution chart, Pernod Ricard ranks #71 out of 169 companies in the Beverages - Alcoholic industry, which is above the industry midpoint. Overall, Pernod Ricard has a GF Score™ of 65/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Pernod Ricard's EV-to-EBITDA compare to BF.B?
According to the Beverages - Alcoholic industry distribution chart, Pernod Ricard ranks #71 out of 169 companies for EV-to-EBITDA. This puts Pernod Ricard in the upper half of its industry. The industry median EV-to-EBITDA is 11.03. Pernod Ricard's value of 9.73 is 11.8% below this benchmark. Historically, Pernod Ricard's own EV-to-EBITDA has ranged from 8.58 to 44.15 over the past decade. While the company's 10-year median is 17.07 vs. the industry median of 11.03, Pernod Ricard has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Beverages - Alcoholic company?
The median EV-to-EBITDA among Beverages - Alcoholic companies is 11.03, based on 169 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pernod Ricard's current EV-to-EBITDA of 9.73 is 11.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Pernod Ricard. For the Beverages - Alcoholic industry, the median EV-to-EBITDA is 11.03 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pernod Ricard's current EV-to-EBITDA is 9.73, which is 43% below median its own 10-year median of 17.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pernod Ricard stock overvalued right now?
Based on GuruFocus' analysis, Pernod Ricard (CHIX:RIP) is currently considered Possible Value Trap. The stock's GF Value™ is €104.86, compared to a current price of €63.54 — trading 39.4% below its estimated fair value. The current EV-to-EBITDA is 9.73, which is 43% below median its 10-year median of 17.07 and 11.8% below the Beverages - Alcoholic industry median of 11.03. Pernod Ricard's overall GF Score™ is 65/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For Pernod Ricard (CHIX:RIP), the current EV-to-EBITDA is 9.73 as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pernod Ricard (CHIX:RIP) Overvalued in 2026?
Based on GuruFocus' analysis, Pernod Ricard stock appears to be undervalued.
The current stock price of €63.54 is trading 39.4% below its estimated GF Value™ of €104.86.
GuruFocus considers Pernod Ricard to be Possible Value Trap.
Key valuation signals for CHIX:RIP:
EV-to-EBITDA: 9.73 (43% below median its 10-year median of 17.07)
GF Value™: €104.86 vs. price of €63.54 (39.4% below fair value)
Industry Position: 11.8% below the Beverages - Alcoholic median (#71 of 169)
No single metric tells the full story. See the CHIX:RIP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pernod Ricard was formed in 1975 through the merger of Pernod, founded in 1805, and Ricard, created in 1932. Through acquisitions, the firm has grown to become the world's second-largest distiller by volume, behind Diageo. Pernod Ricard possesses the most comprehensive spirits portfolio globally, distributing over 240 brands across 160 countries. Flagship spirits brands include Absolut vodka, Beefeater gin, Chivas Regal and The Glenlivet scotch whisky, Jameson Irish whiskey, Malibu rum, and Martell cognac. The firm has also shed noncore assets over the years, including several wine brands in 2025.
65GF Score
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