Booking HoldingsCHIX:PCE1D 89 FCF Margin % is 56.18% as of Mar. 2026, which is 68% above its 10-year median of 33.48. GuruFocus rates CHIX:PCE1D with a GF Score™ of 89/100 and a GF Value™ of €207.11. The stock has 2 warning signs investors should review. Among 844 Travel & Leisure companies, Booking Holdings ranks better than 92.18% on this metric.
The historical rank and industry rank for Booking Holdings's FCF Margin % or its related term are showing as below:
CHIX:PCE1d'
s FCF Margin % Range Over the Past 10 Years
Min: -2.96 Med: 33.48 Max: 36.2
Current: 32.75
During the past 13 years, the highest FCF Margin % of Booking Holdings was 36.20%. The lowest was -2.96%. And the median was 33.48%.
CHIX:PCE1d's FCF Margin % is ranked better than 92.18% of 844
companies
in the Travel & Leisure industry
Industry Median: 5.86
vs CHIX:PCE1d: 32.75
Booking Holdings FCF Margin % Related Terms
Booking Holdings FCF Margin % Historical Data
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The historical data trend for Booking Holdings's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:PCE1D vs ABNB, RCL, VIK: FCF Margin % Comparison
For the Travel Services subindustry, Booking Holdings's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings FCF Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Booking Holdings's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Booking Holdings (CHIX:PCE1D) has a FCF Margin % of 56.18% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Booking Holdings and its competitors. This is 68% above median its historical median of 33.48. According to the industry distribution chart, Booking Holdings ranks #66 out of 844 companies in the Travel & Leisure industry, placing it in the top 7.8%.
Is Booking Holdings' FCF Margin % too high?
Booking Holdings' current FCF Margin % of 56.18% is 68% above median its 10-year median of 33.48. The Travel & Leisure industry median FCF Margin % is 5.86. Booking Holdings' value of 56.18% is 858.7% above this industry median. Based on the distribution chart, Booking Holdings ranks #66 out of 844 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Booking Holdings has a GF Score™ of 89/100, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' FCF Margin % compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #66 out of 844 companies for FCF Margin %. This places Booking Holdings in the top 8% of its industry — outperforming the majority of peers. The industry median FCF Margin % is 5.86. Booking Holdings' value of 56.18% is 858.7% above this benchmark. While the company's 10-year median is 33.48 vs. the industry median of 5.86, Booking Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Travel & Leisure company?
The median FCF Margin % among Travel & Leisure companies is 5.86, based on 844 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current FCF Margin % of 56.18% is 858.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median FCF Margin % is 5.86 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current FCF Margin % is 56.18%, which is 68% above median its own 10-year median of 33.48. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Booking Holdings (CHIX:PCE1D) has a current FCF Margin % of 56.18%. The stock's GF Value™ is €207.11, compared to a current price of €163.85 — trading 20.9% below its estimated fair value. The current FCF Margin % is 56.18%, which is 68% above median its 10-year median of 33.48 and 858.7% above the Travel & Leisure industry median of 5.86. Booking Holdings' overall GF Score™ is 89/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Booking Holdings (CHIX:PCE1D), the current FCF Margin % is 56.18% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (CHIX:PCE1D) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of €163.85 is trading 20.9% below its estimated GF Value™ of €207.11.
Key valuation signals for CHIX:PCE1D:
FCF Margin %: 56.18% (68% above median its 10-year median of 33.48)
GF Value™: €207.11 vs. price of €163.85 (20.9% below fair value)
Industry Position: 858.7% above the Travel & Leisure median (#66 of 844)
No single metric tells the full story. See the CHIX:PCE1D stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
89GF Score
Get the complete analysis for CHIX:PCE1D
FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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