Booking Holdings (CHIX:PCE1D) Asset Turnover: 0.20 (As of Mar. 2026)


CHIX:PCE1D Booking Holdings Inc CHIX:PCE1D
89 GF Score
Price €163.85
GF Value €201.02
! 2 Warning Signs
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What is Booking Holdings Asset Turnover?

Booking Holdings CHIX:PCE1D 89 Asset Turnover is 0.20 as of Mar. 2026. GuruFocus rates CHIX:PCE1D with a GF Score™ of 89/100 and a GF Value™ of €201.02. The stock has 2 warning signs investors should review.

Asset Turnover measures how quickly a company turns over its asset through sales. It is calculated as Revenue divided by Total Assets. Booking Holdings's Revenue for the three months ended in Mar. 2026 was €4,785 Mil. Booking Holdings's Total Assets for the quarter that ended in Mar. 2026 was €24,485 Mil. Therefore, Booking Holdings's Asset Turnover for the quarter that ended in Mar. 2026 was 0.20.

Asset Turnover is linked to ROE % through Du Pont Formula. Booking Holdings's annualized ROE % for the quarter that ended in Mar. 2026 was -60.88%. It is also linked to ROA % through Du Pont Formula. Booking Holdings's annualized ROA % for the quarter that ended in Mar. 2026 was 15.30%.


Booking Holdings  (CHIX:PCE1d) Asset Turnover Explanation

Asset Turnover is linked to ROE % through Du Pont Formula.

Booking Holdings's annulized ROE % for the quarter that ended in Mar. 2026 is

ROE %**(Q: Mar. 2026 )
=Net Income/Total Stockholders Equity
=3747.18/-6154.936
=(Net Income / Revenue)*(Revenue / Total Assets)*(Total Assets / Total Stockholders Equity)
=(3747.18 / 19140.72)*(19140.72 / 24484.628)*(24484.628/ -6154.936)
=Net Margin %*Asset Turnover*Equity Multiplier
=19.58 %*0.7817*-3.978
=ROA %*Equity Multiplier
=15.30 %*-3.978
=-60.88 %

Note: The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** The ROE % used above is for Du Pont Analysis only. It is different from the defined ROE % page on our website, as here it uses Net Income instead of Net Income attributable to Common Stockholders in the calculation.

It is also linked to ROA % through Du Pont Formula:

Booking Holdings's annulized ROA % for the quarter that ended in Mar. 2026 is

ROA %(Q: Mar. 2026 )
=Net Income/Total Assets
=3747.18/24484.628
=(Net Income / Revenue)*(Revenue / Total Assets)
=(3747.18 / 19140.72)*(19140.72 / 24484.628)
=Net Margin %*Asset Turnover
=19.58 %*0.7817
=15.30 %

Note: The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

In the article Joining The Dark Side: Pirates, Spies and Short Sellers, James Montier reported that In their US sample covering the period 1968-2003, Cooper et al find that firms with low asset growth outperformed firms with high asset growth by an astounding 20% p.a. equally weighted. Even when controlling for market, size and style, low asset growth firms outperformed high asset growth firms by 13% p.a. Therefore a company with fast asset growth may underperform.

Therefore, it is a good sign if a company's Asset Turnover is consistent or even increases. If a company's asset grows faster than sales, its Asset Turnover will decline, which can be a warning sign.


Booking Holdings Asset Turnover Related Terms


Booking Holdings Asset Turnover Historical Data

* Premium members only.

The historical data trend for Booking Holdings's Asset Turnover can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings Asset Turnover Chart

Booking Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Asset Turnover
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.50 0.72 0.85 0.93 0.89

Booking Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Asset Turnover Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.17 0.23 0.30 0.22 0.20

CHIX:PCE1D vs ABNB, RCL, VIK: Asset Turnover Comparison

For the Travel Services subindustry, Booking Holdings's Asset Turnover, along with its competitors' market caps and Asset Turnover data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Booking Holdings Asset Turnover vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Asset Turnover distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Asset Turnover falls into.


CHIX:PCE1D
89GF Score
Booking Holdings Inc CHIX:PCE1D
Asset Turnover is just one metric. See GF Score™, valuation, warning signs, and more.
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Booking Holdings Asset Turnover Calculation

Asset Turnover measures how quickly a company turns over its asset through sales.

Booking Holdings's Asset Turnover for the fiscal year that ended in Dec. 2025 is calculated as

Asset Turnover
=Revenue/Average Total Assets
=Revenue (A: Dec. 2025 )/( (Total Assets (A: Dec. 2024 )+Total Assets (A: Dec. 2025 ))/ count )
=22987.118/( (26461.14+24991.456)/ 2 )
=22987.118/25726.298
=0.89

Booking Holdings's Asset Turnover for the quarter that ended in Mar. 2026 is calculated as

Asset Turnover
=Revenue/Average Total Assets
=Revenue (Q: Mar. 2026 )/( (Total Assets (Q: Dec. 2025 )+Total Assets (Q: Mar. 2026 ))/ count )
=4785.18/( (24991.456+23977.8)/ 2 )
=4785.18/24484.628
=0.20

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Companies with low profit margins tend to have high Asset Turnover, while those with high profit margins have low Asset Turnover. Companies in the retail industry tend to have a very high turnover ratio.

Frequently Asked Questions Learn more about Asset Turnover →
What does a Asset Turnover of 0.20 mean?
Booking Holdings (CHIX:PCE1D) has a Asset Turnover of 0.20 as of Mar. 2026. Asset turnover equals current-period sales over average total assets over the past two periods. View historical data on Booking Holdings and its competitors.
Is Booking Holdings' Asset Turnover too high?
Booking Holdings' current Asset Turnover is 0.20. Overall, Booking Holdings has a GF Score™ of 89/100, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Asset Turnover compare to ABNB and RCL?
Booking Holdings' Asset Turnover of 0.20 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Asset Turnover for a Travel & Leisure company?
A good Asset Turnover depends on the Travel & Leisure industry context. However, Asset Turnover should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Asset Turnover mean?
A high Asset Turnover can signal that a stock is expensive relative to its fundamentals. Asset turnover equals current-period sales over average total assets over the past two periods. View historical data on Booking Holdings and its competitors. Booking Holdings's current Asset Turnover is 0.20. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Booking Holdings (CHIX:PCE1D) has a current Asset Turnover of 0.20. The stock's GF Value™ is €201.02, compared to a current price of €163.85 — trading 18.5% below its estimated fair value. The current Asset Turnover is 0.20. Booking Holdings' overall GF Score™ is 89/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Asset Turnover calculated?
Asset Turnover is calculated from a company's financial statements. For Booking Holdings (CHIX:PCE1D), the current Asset Turnover is 0.20 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Booking Holdings (CHIX:PCE1D) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of €163.85 is trading 18.5% below its estimated GF Value™ of €201.02.

Key valuation signals for CHIX:PCE1D:

  • Asset Turnover: 0.20
  • GF Value™: €201.02 vs. price of €163.85 (18.5% below fair value)
  • GF Score™: 89/100 with 2 warning signs

No single metric tells the full story. See the CHIX:PCE1D stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
89GF Score

Get the complete analysis for CHIX:PCE1D

Asset Turnover is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€163.85
Price
€201.02
GF Value