SoundBite Communications, (FRA:4S9) FCF Margin % : 10.15% (As of Mar. 2013)

SoundBite Communications, Inc. was founded in Delaware in April 2000. The Company provides an on-demand, multi-channel proactive customer communications service that enables organizations to design, execute and measure communication campaigns for a variety of marketing, customer care, payment and collection processes. Clients use its SoundBite Engage platform to communicate with their customers through voice, text and email messages that are relevant, timely, personalized and engaging. Its service is provided using a multi-tenant architecture, which enables a single customer communications platform to serve all of its clients cost-effectively. Clients use the SoundBite Engage platform to create and manage campaigns for a variety of marketing, customer care, payments and collections processes. A campaign is a series of communications with a targeted group of customers, typically for a defined period of time. The targeted group is identified by a contact list containing customer-specific attributes, including first and last names, telephone numbers, e-mail addresses and other information specific to the campaign. The Company's service is provided using a multi-tenant architecture, which enables a single PCC platform to serve all of its clients cost-effectively. To use its service, an organization does not need to invest in or maintain new hardware or to hire and manage dedicated information technology staff. The Company's Client Management organization helps clients select service features and adopt best practices that would enable the clients to use its multi-channel PCC platform effectively. The organization provides varying levels of support, such as managing entire campaigns, providing optimization recommendations and supporting self-service clients. It offers a range of services that includes script development, campaign strategy, professional voice talent recording, custom reporting and detailed analysis of campaign results. The Company serves its clients from three third-party hosting facilities, which are located in Ashburn, Virginia; Somerville, Massachusetts; and Toronto, Ontario. The Company's business operations are affected, directly or indirectly, by a range of U.S. federal and state laws and regulations that restrict customer communications activities using its service, its handling of information and other aspects of its business.