ASOSFRA:DYQ -0.17%55 FCF Margin % is -4.73% as of Feb. 2026. GuruFocus rates FRA:DYQ with a GF Score™ of 55/100 and a GF Value™ of €2.62 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 1,125 Retail - Cyclical companies, ASOS ranks better than 53.24% on this metric.
FCF Margin % is calculated as Free Cash Flow divided by its Revenue. ASOS's Free Cash Flow for the
six
months ended in Feb. 2026 was €-61 Mil. ASOS's Revenue for the
six
months ended in Feb. 2026 was €1,283 Mil. Therefore, ASOS's FCF Margin % for the quarter that ended in Feb. 2026 was -4.73%.
The historical rank and industry rank for ASOS's FCF Margin % or its related term are showing as below:
FRA:DYQ'
s FCF Margin % Range Over the Past 10 Years
Min: -7.7 Med: 0.34 Max: 8.79
Current: 3.72
During the past 13 years, the highest FCF Margin % of ASOS was 8.79%. The lowest was -7.70%. And the median was 0.34%.
FRA:DYQ's FCF Margin % is ranked better than 53.24% of 1125
companies
in the Retail - Cyclical industry
Industry Median: 3.02
vs FRA:DYQ: 3.72
ASOS FCF Margin % Related Terms
ASOS FCF Margin % Historical Data
* Premium members only.
The historical data trend for ASOS's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:DYQ vs AMZN, BABA, PDD: FCF Margin % Comparison
For the Internet Retail subindustry, ASOS's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ASOS FCF Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's FCF Margin % distribution charts can be found below:
* The bar in red indicates where ASOS's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASOS (FRA:DYQ) has a FCF Margin % of -4.73% as of Feb. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on ASOS and its competitors. According to the industry distribution chart, ASOS ranks #526 out of 1125 companies in the Retail - Cyclical industry, placing it in the top 46.8%.
Is ASOS's FCF Margin % too high?
ASOS's current FCF Margin % is -4.73%. Based on the distribution chart, ASOS ranks #526 out of 1125 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, ASOS has a GF Score™ of 55/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's FCF Margin % compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, ASOS ranks #526 out of 1125 companies for FCF Margin %. This puts ASOS in the upper half of its industry. The industry median FCF Margin % is 3.02. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Retail - Cyclical company?
The median FCF Margin % among Retail - Cyclical companies is 3.02, based on 1,125 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on ASOS and its competitors. For the Retail - Cyclical industry, the median FCF Margin % is 3.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current FCF Margin % is -4.73%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (FRA:DYQ) is currently considered Modestly Overvalued. The stock's GF Value™ is €2.62, compared to a current price of €2.98 — trading 13.7% above its estimated fair value. The current FCF Margin % is -4.73%. ASOS's overall GF Score™ is 55/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For ASOS (FRA:DYQ), the current FCF Margin % is -4.73% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ASOS (FRA:DYQ) Overvalued in 2026?
Based on GuruFocus' analysis, ASOS stock appears to be overvalued.
The current stock price of €2.98 is trading 13.7% above its estimated GF Value™ of €2.62.
GuruFocus considers ASOS to be Modestly Overvalued.
Key valuation signals for FRA:DYQ:
FCF Margin %: -4.73%
GF Value™: €2.62 vs. price of €2.98 (13.7% above fair value)
No single metric tells the full story. See the FRA:DYQ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
55GF Score
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