ASOS (FRA:DYQ) ROE %: -175.75% (As of Feb. 2026)


FRA:DYQ ASOS PLC FRA:DYQ
55 GF Score
Price €2.98
GF Value €2.62
Valuation Modestly Overvalued
! 6 Warning Signs
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What is ASOS ROE %?

ASOS FRA:DYQ -0.17% 55 ROE % is -175.75% as of Feb. 2026. GuruFocus rates FRA:DYQ with a GF Score™ of 55/100 and a GF Value™ of €2.62 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 1,097 Retail - Cyclical companies, ASOS ranks worse than 97.27% on this metric.

ROE % is calculated as Net Income divided by its average Total Stockholders Equity over a certain period of time. ASOS's annualized net income for the quarter that ended in Feb. 2026 was €-302 Mil. ASOS's average Total Stockholders Equity over the quarter that ended in Feb. 2026 was €172 Mil. Therefore, ASOS's annualized ROE % for the quarter that ended in Feb. 2026 was -175.75%.

The historical rank and industry rank for ASOS's ROE % or its related term are showing as below:

FRA:DYQ' s ROE % Range Over the Past 10 Years
Min: -112.01   Med: 8.33   Max: 26.3
Current: -112.01

During the past 13 years, ASOS's highest ROE % was 26.30%. The lowest was -112.01%. And the median was 8.33%.

FRA:DYQ's ROE % is ranked worse than
97.27% of 1097 companies
in the Retail - Cyclical industry
Industry Median: 6.46 vs FRA:DYQ: -112.01

ASOS  (FRA:DYQ) ROE % Explanation

ROE % measures the rate of return on the ownership interest (shareholder's equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). ROE % shows how well a company uses investment funds to generate earnings growth. ROE %s between 15% and 20% are considered desirable.

The factors that affect a company's ROE % can be illustrated with the three-step DuPont Analysis:

ROE %(Q: Feb. 2026 )
=Net Income/Total Stockholders Equity
=-301.848/171.7475
=(Net Income / Revenue )*(Revenue / Total Assets)*(Total Assets / Total Stockholders Equity)
=(-301.848 / 2565.586)*(2565.586 / 1788.4965)*(1788.4965 / 171.7475)
=Net Margin %*Asset Turnover*Equity Multiplier
=-11.77 %*1.4345*10.4135
=ROA %*Equity Multiplier
=-16.88 %*10.4135
=-175.75 %

With this breakdown, it is clear that if a company grows its Net Profit Margin, its Asset Turnover, or its Leverage, it can grow its ROE %.

The factors that affect a company's ROE % can also be illustrated with the five-step DuPont Analysis:

ROE %(Q: Feb. 2026 )
=Net Income/Total Stockholders Equity
=-301.848/171.7475
=(Net Income / Pre-Tax Income) * (Pre-Tax Income / Operating Income) * (Operating Income / Revenue) * (Revenue / Total Assets) * (Total Assets / Total Stockholders Equity)
= (-301.848 / -317.02) * (-317.02 / -231.96) * (-231.96 / 2565.586) * (2565.586 / 1788.4965) * (1788.4965 / 171.7475)
= Tax Burden * Interest Burden * Operating Margin % * Asset Turnover * Equity Multiplier
= 0.9521 * 1.3667 * -9.04 % * 1.4345 * 10.4135
=-175.75 %

Note: The net income data used here is two times the semi-annual (Feb. 2026) net income data. The Revenue data used here is two times the semi-annual (Feb. 2026) revenue data. The same rule applies to Pre-Tax Income and Operating Income.
* In the five-step DuPont Analysis, Operating Income is only available for non-financial companies. Thus, for Insurance companies, we use EBIT as a substitution of Operating Income. For Banks, both Operating Income and EBIT is unavailable. Thus we combined Interest Burden and Operating Margin % into Pretax Margin %, and the DuPont Analysis is divided into four components instead.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Net Income is used.

Because a company can increase its ROE % by having more financial leverage, it is important to watch the equity multiplier when investing in high ROE % companies. Like ROA %, ROE % is calculated with only 12 months data. Fluctuations in company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.

Asset light businesses require very few assets to generate very high earnings. Their ROE %s can be extremely high.


ASOS ROE % Related Terms


ASOS ROE % Historical Data

* Premium members only.

The historical data trend for ASOS's ROE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

ASOS ROE % Chart

ASOS Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
ROE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 14.26 -3.02 -23.53 -49.06 -80.41

ASOS Semi-Annual Data
Aug16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
ROE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -65.62 -33.55 -95.89 -72.88 -175.75

FRA:DYQ vs AMZN, BABA, PDD: ROE % Comparison

For the Internet Retail subindustry, ASOS's ROE %, along with its competitors' market caps and ROE % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


ASOS ROE % vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's ROE % distribution charts can be found below:

* The bar in red indicates where ASOS's ROE % falls into.


FRA:DYQ
55GF Score
ASOS PLC FRA:DYQ
ROE % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

ASOS ROE % Calculation

ASOS's annualized ROE % for the fiscal year that ended in Aug. 2025 is calculated as

ROE %=Net Income (A: Aug. 2025 )/( (Total Stockholders Equity (A: Aug. 2024 )+Total Stockholders Equity (A: Aug. 2025 ))/ count )
=-344.987/( (612.46+245.561)/ 2 )
=-344.987/429.0105
=-80.41 %

ASOS's annualized ROE % for the quarter that ended in Feb. 2026 is calculated as

ROE %=Net Income (Q: Feb. 2026 )/( (Total Stockholders Equity (Q: Aug. 2025 )+Total Stockholders Equity (Q: Feb. 2026 ))/ count )
=-301.848/( (245.561+97.934)/ 2 )
=-301.848/171.7475
=-175.75 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROE %, the net income of the last fiscal year and the average total shareholder equity over the fiscal year are used. In calculating the quarterly data, the net income data used here is two times the semi-annual (Feb. 2026) net income data. ROE % is displayed in the 30-year financial page.

Frequently Asked Questions Learn more about ROE % →
What does a ROE % of -175.75% mean?
ASOS (FRA:DYQ) has a ROE % of -175.75% as of Feb. 2026. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on ASOS and its competitors. According to the industry distribution chart, ASOS ranks #1067 out of 1097 companies in the Retail - Cyclical industry, placing it in the top 97.3%.
Is ASOS's ROE % too high?
ASOS's current ROE % is -175.75%. Based on the distribution chart, ASOS ranks #1067 out of 1097 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, ASOS has a GF Score™ of 55/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's ROE % compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, ASOS ranks #1067 out of 1097 companies for ROE %. This places ASOS in the lower half of its industry. The industry median ROE % is 6.46. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROE % for a Retail - Cyclical company?
The median ROE % among Retail - Cyclical companies is 6.46, based on 1,097 companies in the industry. Companies in the top quartile (top 25%) have a ROE % significantly above this median, while those in the bottom quartile fall well below. However, ROE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROE % mean?
A high ROE % can signal that a stock is expensive relative to its fundamentals. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on ASOS and its competitors. For the Retail - Cyclical industry, the median ROE % is 6.46 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current ROE % is -175.75%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (FRA:DYQ) is currently considered Modestly Overvalued. The stock's GF Value™ is €2.62, compared to a current price of €2.98 — trading 13.7% above its estimated fair value. The current ROE % is -175.75%. ASOS's overall GF Score™ is 55/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROE % calculated?
ROE % is calculated from a company's financial statements. For ASOS (FRA:DYQ), the current ROE % is -175.75% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is ASOS (FRA:DYQ) Overvalued in 2026?

Based on GuruFocus' analysis, ASOS stock appears to be overvalued. The current stock price of €2.98 is trading 13.7% above its estimated GF Value™ of €2.62. GuruFocus considers ASOS to be Modestly Overvalued.

Key valuation signals for FRA:DYQ:

  • ROE %: -175.75%
  • GF Value™: €2.62 vs. price of €2.98 (13.7% above fair value)
  • GF Score™: 55/100 with 6 warning signs

No single metric tells the full story. See the FRA:DYQ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


ASOS Business Description

Address Hampstead Road, Greater London House, London, GBR, NW1 7FB
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
55GF Score

Get the complete analysis for FRA:DYQ

ROE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€2.98
Price
€2.62
GF Value