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The historical data trend for Fire Rock Holdings's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:01909 vs NTES, EA, TTWO: FCF Margin % Comparison
For the Electronic Gaming & Multimedia subindustry, Fire Rock Holdings's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Fire Rock Holdings FCF Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Fire Rock Holdings's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Fire Rock Holdings's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Fire Rock Holdings (HKSE:01909) has a FCF Margin % of -11.86% as of Dec. 2025. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Fire Rock Holdings and its competitors. According to the industry distribution chart, Fire Rock Holdings ranks #325 out of 545 companies in the Interactive Media industry, placing it in the top 59.6%.
Is Fire Rock Holdings' FCF Margin % too high?
Fire Rock Holdings' current FCF Margin % is -11.86%. Based on the distribution chart, Fire Rock Holdings ranks #325 out of 545 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Fire Rock Holdings has a GF Score™ of 75/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Fire Rock Holdings' FCF Margin % compare to NTES and EA?
According to the Interactive Media industry distribution chart, Fire Rock Holdings ranks #325 out of 545 companies for FCF Margin %. This places Fire Rock Holdings in the lower half of its industry. The industry median FCF Margin % is 3.52. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for an Interactive Media company?
The median FCF Margin % among Interactive Media companies is 3.52, based on 545 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Fire Rock Holdings and its competitors. For the Interactive Media industry, the median FCF Margin % is 3.52 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Fire Rock Holdings's current FCF Margin % is -11.86%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fire Rock Holdings stock overvalued right now?
Based on GuruFocus' analysis, Fire Rock Holdings (HKSE:01909) is currently considered Possible Value Trap. The stock's GF Value™ is HK$3.02, compared to a current price of HK$1.81 — trading 40.1% below its estimated fair value. The current FCF Margin % is -11.86%. Fire Rock Holdings' overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Fire Rock Holdings (HKSE:01909), the current FCF Margin % is -11.86% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Fire Rock Holdings (HKSE:01909) Overvalued in 2026?
Based on GuruFocus' analysis, Fire Rock Holdings stock appears to be undervalued.
The current stock price of HK$1.81 is trading 40.1% below its estimated GF Value™ of HK$3.02.
GuruFocus considers Fire Rock Holdings to be Possible Value Trap.
Key valuation signals for HKSE:01909:
FCF Margin %: -11.86%
GF Value™: HK$3.02 vs. price of HK$1.81 (40.1% below fair value)
No single metric tells the full story. See the HKSE:01909 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Fire Rock Holdings Ltd is an investment holding company engaged in the development of browser and mobile games. It is also involved in game design, programming, and graphics, and licensing game products to other game operators. Its segments are Game and software development and publishing, and Game operation and publishing. The company offers games in different language versions. The games of the company include Mythical Odyssey and Goddess of Glory. It generates the majority of its revenue from the Game operation and publishing segment.
75GF Score
Get the complete analysis for HKSE:01909
FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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