Hilton Worldwide HoldingsHLT -0.84%85 FCF Margin % is 19.99% as of Mar. 2026, which is 42% above its 10-year median of 14.09. GuruFocus rates HLT with a GF Score™ of 85/100 and a GF Value™ of $290.83 (Modestly Overvalued). The stock has 5 warning signs investors should review. Among 843 Travel & Leisure companies, Hilton Worldwide Holdings ranks better than 76.28% on this metric.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Hilton Worldwide Holdings's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hilton Worldwide Holdings FCF Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Hilton Worldwide Holdings's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Hilton Worldwide Holdings's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Hilton Worldwide Holdings (HLT) has a FCF Margin % of 19.99% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Hilton Worldwide Holdings and its competitors. This is 42% above median its historical median of 14.09. Over the past decade, Hilton Worldwide Holdings' FCF Margin % has ranged from 0.52 to 18.00. According to the industry distribution chart, Hilton Worldwide Holdings ranks #200 out of 843 companies in the Travel & Leisure industry, placing it in the top 23.7%.
Is Hilton Worldwide Holdings' FCF Margin % too high?
Hilton Worldwide Holdings' current FCF Margin % of 19.99% is 42% above median its 10-year median of 14.09. Over the past 10 years, this metric has ranged from a low of 0.52 to a high of 18.00. The Travel & Leisure industry median FCF Margin % is 5.86. Hilton Worldwide Holdings' value of 19.99% is 241.1% above this industry median. Based on the distribution chart, Hilton Worldwide Holdings ranks #200 out of 843 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Hilton Worldwide Holdings has a GF Score™ of 85/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Hilton Worldwide Holdings' FCF Margin % compare to MAR and H?
According to the Travel & Leisure industry distribution chart, Hilton Worldwide Holdings ranks #200 out of 843 companies for FCF Margin %. This places Hilton Worldwide Holdings in the top 24% of its industry — outperforming the majority of peers. The industry median FCF Margin % is 5.86. Hilton Worldwide Holdings' value of 19.99% is 241.1% above this benchmark. Historically, Hilton Worldwide Holdings' own FCF Margin % has ranged from 0.52 to 18.00 over the past decade. While the company's 10-year median is 14.09 vs. the industry median of 5.86, Hilton Worldwide Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Travel & Leisure company?
The median FCF Margin % among Travel & Leisure companies is 5.86, based on 843 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hilton Worldwide Holdings's current FCF Margin % of 19.99% is 241.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Hilton Worldwide Holdings and its competitors. For the Travel & Leisure industry, the median FCF Margin % is 5.86 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hilton Worldwide Holdings's current FCF Margin % is 19.99%, which is 42% above median its own 10-year median of 14.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hilton Worldwide Holdings stock overvalued right now?
Based on GuruFocus' analysis, Hilton Worldwide Holdings (HLT) is currently considered Modestly Overvalued. The stock's GF Value™ is $290.83, compared to a current price of $340.55 — trading 17.1% above its estimated fair value. The current FCF Margin % is 19.99%, which is 42% above median its 10-year median of 14.09 and 241.1% above the Travel & Leisure industry median of 5.86. Hilton Worldwide Holdings' overall GF Score™ is 85/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Hilton Worldwide Holdings (HLT), the current FCF Margin % is 19.99% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hilton Worldwide Holdings (HLT) Overvalued in 2026?
Based on GuruFocus' analysis, Hilton Worldwide Holdings stock appears to be overvalued.
The current stock price of $340.55 is trading 17.1% above its estimated GF Value™ of $290.83.
GuruFocus considers Hilton Worldwide Holdings to be Modestly Overvalued.
Key valuation signals for HLT:
FCF Margin %: 19.99% (42% above median its 10-year median of 14.09)
GF Value™: $290.83 vs. price of $340.55 (17.1% above fair value)
Industry Position: 241.1% above the Travel & Leisure median (#200 of 843)
No single metric tells the full story. See the HLT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hilton Worldwide Holdings operates 1.36 million rooms across its 27 brands, serving the premium economy through luxury segments. Hampton and Hilton are the two largest brands, representing 27% and 18%, respectively, of the company's total rooms, as of Dec. 31, 2025. Recent brands launched over the past few years include Home2, Curio, Canopy, Spark, Tru, Tempo, LivSmart, and Outset. Additionally, there is a partnership with Small Luxury Hotels of the World and acquisitions of NoMad and Graduate Hotels. Managed and franchised hotels represent the vast majority of adjusted EBITDA, predominantly from the Americas.
85GF Score
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