Lovable Marketing Group (TSE:9254) Piotroski F-Score: 6 (As of Jul. 22, 2026) — 20% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

TSE:9254 Lovable Marketing Group Inc TSE:9254
69 GF Score
Price 円1,155.00
GF Value 円3,021.54
Valuation Significantly Undervalued
! 4 Warning Signs
View Full Analysis

What is Lovable Marketing Group Piotroski F-Score?

Lovable Marketing Group TSE:9254 -0.77% 69 Piotroski F-Score is 6 as of Jul. 22, 2026, which is 20% above its 10-year median of 5.00. GuruFocus rates TSE:9254 with a GF Score™ of 69/100 and a GF Value™ of 円3,021.54 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 1,004 Media - Diversified companies, Lovable Marketing Group ranks better than 79.18% on this metric.

The zones of discrimination were as such:

Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3

Lovable Marketing Group has an F-score of 6 indicating the company's financial situation is typical for a stable company.

The historical rank and industry rank for Lovable Marketing Group's Piotroski F-Score or its related term are showing as below:

TSE:9254' s Piotroski F-Score Range Over the Past 10 Years
Min: 2   Med: 5   Max: 8
Current: 6

During the past 5 years, the highest Piotroski F-Score of Lovable Marketing Group was 8. The lowest was 2. And the median was 5.

Lovable Marketing Group  (TSE:9254) Piotroski F-Score Explanation

The developer of the system is Joseph D. Piotroski is relatively unknown accounting professor who shuns publicity and rarely gives interviews.

He graduated from the University of Illinois with a B.S. in accounting in 1989, received an M.B.A. from Indiana University in 1994. Five years later, in 1999, after earning a Ph.D. in accounting from the University of Michigan, he became an associate professor of accounting at the University of Chicago.

In 2000, he wrote a research paper called "Value Investing: The Use of Historical Financial Statement Information to Separate Winners from Losers" (pdf).

He wanted to see if he can develop a system (using a simple nine-point scoring system) that can increase the returns of a strategy of investing in low price to book (referred to in the paper as high book to market) value companies.

What he found was something that exceeded his most optimistic expectations.

Buying only those companies that scored highest (8 or 9) on his nine-point scale, or F-Score as he called it, over the 20 year period from 1976 to 1996 led to an average out-performance over the market of 13.4%.

Even more impressive were the results of a strategy of investing in the highest F-Score companies (8 or 9) and shorting companies with the lowest F-Score (0 or 1).

Over the same period from 1976 to 1996 (20 years) this strategy led to an average yearly return of 23%, substantially outperforming the average S&P 500 index return of 15.83% over the same period.


Lovable Marketing Group Piotroski F-Score Related Terms


Lovable Marketing Group Piotroski F-Score Historical Data

* Premium members only.

The historical data trend for Lovable Marketing Group's Piotroski F-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Lovable Marketing Group Piotroski F-Score Chart

Lovable Marketing Group Annual Data
Trend Mar20 Mar21 Mar22 Mar23 Oct24
Piotroski F-Score
N/A N/A 8.00 2.00 6.00

Lovable Marketing Group Semi-Annual Data
Mar20 Mar21 Sep21 Mar22 Sep22 Mar23 Apr24 Oct24 Apr25 Oct25
Piotroski F-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.00 0.00 6.00 0.00 4.00

TSE:9254 vs APP, OMC, TTD: Piotroski F-Score Comparison

For the Advertising Agencies subindustry, Lovable Marketing Group's Piotroski F-Score, along with its competitors' market caps and Piotroski F-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Lovable Marketing Group Piotroski F-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Lovable Marketing Group's Piotroski F-Score distribution charts can be found below:

* The bar in red indicates where Lovable Marketing Group's Piotroski F-Score falls into.


TSE:9254
69GF Score
Lovable Marketing Group Inc TSE:9254
Piotroski F-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

How is the Piotroski F-Score calculated?

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Oct24) TTM:Last Year (Mar23) TTM:
Net Income was 円73 Mil.
Cash Flow from Operations was 円261 Mil.
Revenue was 円2,162 Mil.
Gross Profit was 円1,128 Mil.
Average Total Assets from the begining of this year (Mar23)
to the end of this year (Oct24) was (1411.44 + 1726.666) / 2 = 円1569.053 Mil.
Total Assets at the begining of this year (Mar23) was 円1,411 Mil.
Long-Term Debt & Capital Lease Obligation was 円532 Mil.
Total Current Assets was 円1,465 Mil.
Total Current Liabilities was 円886 Mil.
Net Income was 円44 Mil.

Revenue was 円1,654 Mil.
Gross Profit was 円881 Mil.
Average Total Assets from the begining of last year (Mar22)
to the end of last year (Mar23) was (1326.441 + 1411.44) / 2 = 円1368.9405 Mil.
Total Assets at the begining of last year (Mar22) was 円1,326 Mil.
Long-Term Debt & Capital Lease Obligation was 円276 Mil.
Total Current Assets was 円1,271 Mil.
Total Current Liabilities was 円582 Mil.

*Note: If the latest quarterly/semi-annual/annual total assets data is 0, then we will use previous quarterly/semi-annual/annual data for all the items in the balance sheet.

Profitability

Question 1. Return on Assets (ROA)

Net income before extraordinary items for the year divided by Total Assets at the beginning of the year.

Score 1 if positive, 0 if negative.

Lovable Marketing Group's current Net Income (TTM) was 73. ==> Positive ==> Score 1.

Question 2. Cash Flow Return on Assets (CFROA)

Net cash flow from operating activities (operating cash flow) divided by Total Assets at the beginning of the year.

Score 1 if positive, 0 if negative.

Lovable Marketing Group's current Cash Flow from Operations (TTM) was 261. ==> Positive ==> Score 1.

Question 3. Change in Return on Assets

Compare this year's return on assets (1) to last year's return on assets.

Score 1 if it's higher, 0 if it's lower.

ROA (This Year)=Net Income/Total Assets (Mar23)
=72.605/1411.44
=0.05144037

ROA (Last Year)=Net Income/Total Assets (Mar22)
=44.355/1326.441
=0.03343911

Lovable Marketing Group's return on assets of this year was 0.05144037. Lovable Marketing Group's return on assets of last year was 0.03343911. ==> This year is higher. ==> Score 1.

Question 4. Quality of Earnings (Accrual)

Compare Cash flow return on assets (2) to return on assets (1)

Score 1 if CFROA > ROA, 0 if CFROA <= ROA.

Lovable Marketing Group's current Net Income (TTM) was 73. Lovable Marketing Group's current Cash Flow from Operations (TTM) was 261. ==> 261 > 73 ==> CFROA > ROA ==> Score 1.

Funding

Question 5. Change in Gearing or Leverage

Compare this year's gearing (long-term debt divided by average total assets) to last year's gearing.

Score 0 if this year's gearing is higher, 1 otherwise.

Gearing (This Year: Oct24)=Long-Term Debt & Capital Lease Obligation/Average Total Assets from Mar23 to Oct24
=531.858/1569.053
=0.33896752

Gearing (Last Year: Mar23)=Long-Term Debt & Capital Lease Obligation/Average Total Assets from Mar22 to Mar23
=276.439/1368.9405
=0.20193646

Lovable Marketing Group's gearing of this year was 0.33896752. Lovable Marketing Group's gearing of last year was 0.20193646. ==> Last year is lower than this year ==> Score 0.

Question 6. Change in Working Capital (Liquidity)

Compare this year's current ratio (current assets divided by current liabilities) to last year's current ratio.

Score 1 if this year's current ratio is higher, 0 if it's lower

Current Ratio (This Year: Oct24)=Total Current Assets/Total Current Liabilities
=1464.579/885.678
=1.65362468

Current Ratio (Last Year: Mar23)=Total Current Assets/Total Current Liabilities
=1271.21/582.242
=2.18330179

Lovable Marketing Group's current ratio of this year was 1.65362468. Lovable Marketing Group's current ratio of last year was 2.18330179. ==> Last year's current ratio is higher ==> Score 0.

Question 7. Change in Shares in Issue

Compare the number of shares in issue this year, to the number in issue last year.

Score 0 if there is larger number of shares in issue this year, 1 otherwise.

Lovable Marketing Group's number of shares in issue this year was 1.4. Lovable Marketing Group's number of shares in issue last year was 1.442. ==> There is smaller number of shares in issue this year, or the same. ==> Score 1.

Efficiency

Question 8. Change in Gross Margin

Compare this year's gross margin (Gross Profit divided by sales) to last year's.

Score 1 if this year's gross margin is higher, 0 if it's lower.

Gross Margin (This Year: TTM)=Gross Profit/Revenue
=1128.158/2161.867
=0.52184431

Gross Margin (Last Year: TTM)=Gross Profit/Revenue
=880.768/1653.701
=0.53260414

Lovable Marketing Group's gross margin of this year was 0.52184431. Lovable Marketing Group's gross margin of last year was 0.53260414. ==> Last year's gross margin is higher ==> Score 0.

Question 9. Change in asset turnover

Compare this year's asset turnover (total sales for the year divided by total assets at the beginning of the year) to last year's asset turnover ratio.

Score 1 if this year's asset turnover ratio is higher, 0 if it's lower

Asset Turnover (This Year)=Revenue/Total Assets at the Beginning of This Year (Mar23)
=2161.867/1411.44
=1.53167474

Asset Turnover (Last Year)=Revenue/Total Assets at the Beginning of Last Year (Mar22)
=1653.701/1326.441
=1.24672036

Lovable Marketing Group's asset turnover of this year was 1.53167474. Lovable Marketing Group's asset turnover of last year was 1.24672036. ==> This year's asset turnover is higher. ==> Score 1.

Evaluation

Piotroski F-Score= Que. 1+ Que. 2+ Que. 3+Que. 4+Que. 5+Que. 6+Que. 7+Que. 8+Que. 9
=1+1+1+1+0+0+1+0+1
=6

Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3

Lovable Marketing Group has an F-score of 6 indicating the company's financial situation is typical for a stable company.

Frequently Asked Questions Learn more about Piotroski F-Score →
What does a Piotroski F-Score of 6 mean?
Lovable Marketing Group (TSE:9254) has a Piotroski F-Score of 6 as of Jul. 22, 2026. The Piotroski F-score grades a company's business operating strength from 0-9. View historical data on Lovable Marketing Group and its competitors. This is 20% above median its historical median of 5.00. Over the past decade, Lovable Marketing Group's Piotroski F-Score has ranged from 2.00 to 8.00. According to the industry distribution chart, Lovable Marketing Group ranks #209 out of 1004 companies in the Media - Diversified industry, placing it in the top 20.8%.
Is Lovable Marketing Group's Piotroski F-Score too high?
Lovable Marketing Group's current Piotroski F-Score of 6 is 20% above median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 8.00. The Media - Diversified industry median Piotroski F-Score is 5.00. Lovable Marketing Group's value of 6 is 20% above this industry median. Based on the distribution chart, Lovable Marketing Group ranks #209 out of 1004 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Lovable Marketing Group has a GF Score™ of 69/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Lovable Marketing Group's Piotroski F-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Lovable Marketing Group ranks #209 out of 1004 companies for Piotroski F-Score. This places Lovable Marketing Group in the top 21% of its industry — outperforming the majority of peers. The industry median Piotroski F-Score is 5.00. Lovable Marketing Group's value of 6 is 20% above this benchmark. Historically, Lovable Marketing Group's own Piotroski F-Score has ranged from 2.00 to 8.00 over the past decade. While the company's 10-year median is 5.00 vs. the industry median of 5.00, Lovable Marketing Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Piotroski F-Score for a Media - Diversified company?
The median Piotroski F-Score among Media - Diversified companies is 5.00, based on 1,004 companies in the industry. Companies in the top quartile (top 25%) have a Piotroski F-Score significantly above this median, while those in the bottom quartile fall well below. However, Piotroski F-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Lovable Marketing Group's current Piotroski F-Score of 6 is 20% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Piotroski F-Score mean?
A high Piotroski F-Score can signal that a stock is expensive relative to its fundamentals. The Piotroski F-score grades a company's business operating strength from 0-9. View historical data on Lovable Marketing Group and its competitors. For the Media - Diversified industry, the median Piotroski F-Score is 5.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Lovable Marketing Group's current Piotroski F-Score is 6, which is 20% above median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lovable Marketing Group stock overvalued right now?
Based on GuruFocus' analysis, Lovable Marketing Group (TSE:9254) is currently considered Significantly Undervalued. The stock's GF Value™ is 円3,021.54, compared to a current price of 円1,155.00 — trading 61.8% below its estimated fair value. The current Piotroski F-Score is 6, which is 20% above median its 10-year median of 5.00 and 20% above the Media - Diversified industry median of 5.00. Lovable Marketing Group's overall GF Score™ is 69/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Piotroski F-Score calculated?
Piotroski F-Score is calculated from a company's financial statements. For Lovable Marketing Group (TSE:9254), the current Piotroski F-Score is 6 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Lovable Marketing Group (TSE:9254) Overvalued in 2026?

Based on GuruFocus' analysis, Lovable Marketing Group stock appears to be undervalued. The current stock price of 円1,155.00 is trading 61.8% below its estimated GF Value™ of 円3,021.54. GuruFocus considers Lovable Marketing Group to be Significantly Undervalued.

Key valuation signals for TSE:9254:

  • Piotroski F-Score: 6 (20% above median its 10-year median of 5.00)
  • GF Value™: 円3,021.54 vs. price of 円1,155.00 (61.8% below fair value)
  • GF Score™: 69/100 with 4 warning signs
  • Industry Position: 20% above the Media - Diversified median (#209 of 1004)

No single metric tells the full story. See the TSE:9254 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Lovable Marketing Group Business Description

Address Toranomon 4-1-13, 9th Floor, Prime Terrace Kamiyacho, Minato-ku, Tokyo, JPN, 105-0001
Lovable Marketing Group Inc is a marketing group. It is mainly engaged in Social Networking Service (SNS) marketing business, which supports companies and brands in their SNS marketing, develops and provides SNS operation support tools, and develops and provides SNS certification courses. Its reportable segments are SNS Marketing Business and DX Support Business. The majority of the group's revenue is generated from the SNS Marketing Business, which provides all-around support services to its clients required for SNS marketing. The DX Support Business helps clients in their digital transformation process by providing cloud services, marketing automation tools (MA), sales force automation systems (SFA), and customer relationship management systems (CRM).
69GF Score

Get the complete analysis for TSE:9254

Piotroski F-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円1,155.00
Price
円3,021.54
GF Value