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The zones of discrimination for M-Score is as such:
An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.
Good Sign:
Beneish M-Score -2.36 no higher than -1.78, which implies that the company is unlikely to be a manipulator.
The historical rank and industry rank for Lovable Marketing Group's Beneish M-Score or its related term are showing as below:
TSE:9254'
s Beneish M-Score Range Over the Past 10 Years
Min: -2.56 Med: -1.99 Max: -0.93
Current: -2.36
During the past 5 years, the highest Beneish M-Score of Lovable Marketing Group was -0.93. The lowest was -2.56. And the median was -1.99.
Lovable Marketing Group Beneish M-Score Related Terms
Lovable Marketing Group Beneish M-Score Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TSE:9254 vs APP, OMC, TTD: Beneish M-Score Comparison
For the Advertising Agencies subindustry, Lovable Marketing Group's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Lovable Marketing Group Beneish M-Score vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Lovable Marketing Group's Beneish M-Score distribution charts can be found below:
* The bar in red indicates where Lovable Marketing Group's Beneish M-Score falls into.
Lovable Marketing Group Beneish M-Score Calculation
The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.
The M-Score Variables:
The M-score of Lovable Marketing Group for today is based on a combination of the following eight different indices:
M
=
-4.84
+
0.92 * DSRI
+
0.528 * GMI
+
0.404 * AQI
+
0.892 * SGI
+
0.115 * DEPI
=
-4.84
+
0.92 * 0.6518
+
0.528 * 1.0206
+
0.404 * 3.111
+
0.892 * 1.3073
+
0.115 * 0.4121
-
0.172 * SGAI
+
4.679 * TATA
-
0.327 * LVGI
-
0.172 * 1
+
4.679 * -0.109346
-
0.327 * 1.3494
=
-2.36
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.
DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.
DEPI
=
(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1))
/
(Depreciation_t / (Depreciaton_t + PPE_t))
=
(10.297 / (10.297 + 97.029))
/
(29.644 / (29.644 + 97.673))
=
0.095941
/
0.232836
=
0.4121
Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.
6. SGAI = Sales, General and Administrative expenses Index
Total accruals calculated as the change in working capital accounts other than cash less depreciation.
TATA
=
(IncomefromContinuingOperations_t
-
CashFlowsfromOperations_t)
/
TotalAssets_t
=
(NetIncome_t - NonOperatingIncome_t
-
CashFlowsfromOperations_t)
/
TotalAssets_t
=
(72.605 - 0
-
261.409)
/
1726.666
=
-0.109346
An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.
Lovable Marketing Group has a M-score of -2.36 suggests that the company is unlikely to be a manipulator.
Lovable Marketing Group (TSE:9254) has a Beneish M-Score of -2.36 as of Jul. 22, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Lovable Marketing Group and its competitors. According to the industry distribution chart, Lovable Marketing Group ranks #630 out of 973 companies in the Media - Diversified industry, placing it in the top 64.7%.
Is Lovable Marketing Group's Beneish M-Score too high?
Lovable Marketing Group's current Beneish M-Score is -2.36. Based on the distribution chart, Lovable Marketing Group ranks #630 out of 973 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Lovable Marketing Group has a GF Score™ of 69/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Lovable Marketing Group's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Lovable Marketing Group ranks #630 out of 973 companies for Beneish M-Score. This places Lovable Marketing Group in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Lovable Marketing Group and its competitors. Lovable Marketing Group's current Beneish M-Score is -2.36. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lovable Marketing Group stock overvalued right now?
Based on GuruFocus' analysis, Lovable Marketing Group (TSE:9254) is currently considered Significantly Undervalued. The stock's GF Value™ is 円3,021.54, compared to a current price of 円1,155.00 — trading 61.8% below its estimated fair value. The current Beneish M-Score is -2.36. Lovable Marketing Group's overall GF Score™ is 69/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Lovable Marketing Group (TSE:9254), the current Beneish M-Score is -2.36 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Lovable Marketing Group (TSE:9254) Overvalued in 2026?
Based on GuruFocus' analysis, Lovable Marketing Group stock appears to be undervalued.
The current stock price of 円1,155.00 is trading 61.8% below its estimated GF Value™ of 円3,021.54.
GuruFocus considers Lovable Marketing Group to be Significantly Undervalued.
Key valuation signals for TSE:9254:
Beneish M-Score: -2.36
GF Value™: 円3,021.54 vs. price of 円1,155.00 (61.8% below fair value)
No single metric tells the full story. See the TSE:9254 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Lovable Marketing Group Inc is a marketing group. It is mainly engaged in Social Networking Service (SNS) marketing business, which supports companies and brands in their SNS marketing, develops and provides SNS operation support tools, and develops and provides SNS certification courses. Its reportable segments are SNS Marketing Business and DX Support Business. The majority of the group's revenue is generated from the SNS Marketing Business, which provides all-around support services to its clients required for SNS marketing. The DX Support Business helps clients in their digital transformation process by providing cloud services, marketing automation tools (MA), sales force automation systems (SFA), and customer relationship management systems (CRM).
69GF Score
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