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A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Amer Sports's goodwill for the quarter that ended in Jun. 2026 was $2,261 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Amer Sports Goodwill Related Terms
Amer Sports Goodwill Historical Data
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The historical data trend for Amer Sports's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
Amer Sports (AS) has a Goodwill of $2,261 Mil as of Jun. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Amer Sports and its competitors.
Is Amer Sports' Goodwill too high?
Amer Sports' current Goodwill is $2,261 Mil. Overall, Amer Sports has a GF Score™ of 68/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Amer Sports' Goodwill compare to HAS and LTH?
Amer Sports' Goodwill of $2,261 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Travel & Leisure company?
A good Goodwill depends on the Travel & Leisure industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Amer Sports and its competitors. Amer Sports's current Goodwill is $2,261 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amer Sports stock overvalued right now?
Based on GuruFocus' analysis, Amer Sports (AS) is currently considered Modestly Undervalued. The stock's GF Value™ is $37.34, compared to a current price of $26.94 — trading 27.9% below its estimated fair value. The current Goodwill is $2,261 Mil. Amer Sports' overall GF Score™ is 68/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Amer Sports (AS), the current Goodwill is $2,261 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Amer Sports (AS) Overvalued in 2026?
Based on GuruFocus' analysis, Amer Sports stock appears to be undervalued.
The current stock price of $26.94 is trading 27.9% below its estimated GF Value™ of $37.34.
GuruFocus considers Amer Sports to be Modestly Undervalued.
Key valuation signals for AS:
Goodwill: $2,261 Mil
GF Value™: $37.34 vs. price of $26.94 (27.9% below fair value)
No single metric tells the full story. See the AS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Amer Sports manages a diverse portfolio of 10 outdoor and action sports brands that collectively generated revenue of $6.6 billion in 2025. Although primarily owned by the Chinese conglomerate Anta Sports, Amer operates with a degree of autonomy. In its rapidly expanding China business, the company is subject to closer oversight, but it manages its operations outside of China with relative independence. In 2025, the firm generated 32% of its revenue from the Americas, 28% from Europe, the Middle East, and Africa, 28% from China, and 12% from the Asia-Pacific, excluding China.
68GF Score
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