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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Amer SportsAS +2.28%68 Gross Margin % is 65.64% as of Jun. 2026, which is 28% above its 10-year median of 51.23. GuruFocus rates AS with a GF Score™ of 68/100 and a GF Value™ of $37.34 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 790 Travel & Leisure companies, Amer Sports ranks better than 72.03% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Amer Sports's Gross Profit for the
three
months ended in Jun. 2026 was $1,072 Mil. Amer Sports's Revenue for the
three
months ended in Jun. 2026 was $1,633 Mil. Therefore, Amer Sports's Gross Margin % for the quarter that ended in Jun. 2026 was 65.64%.
The historical rank and industry rank for Amer Sports's Gross Margin % or its related term are showing as below:
AS'
s Gross Margin % Range Over the Past 10 Years
Min: 46.96 Med: 51.23 Max: 59.81
Current: 59.81
During the past 6 years, the highestGross Margin % of Amer Sports was 59.81%. The lowest was 46.96%. And the median was 51.23%.
AS's Gross Margin % is ranked better than 72.03% of 790
companies
in the Travel & Leisure industry
Industry Median: 43.65
vs AS: 59.81
Amer Sports had a gross margin of 65.64% for the quarter that ended in Jun. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Amer Sports was 4.20% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Amer Sports had a gross margin of 65.64% for the quarter that ended in Jun. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Amer Sports Gross Margin % Related Terms
Amer Sports Gross Margin % Historical Data
* Premium members only.
The historical data trend for Amer Sports's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Amer Sports's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Amer Sports Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Amer Sports's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Amer Sports's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Amer Sports (AS) has a Gross Margin % of 65.64% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Amer Sports and its competitors. This is 28% above median its historical median of 51.23. Over the past decade, Amer Sports' Gross Margin % has ranged from 46.96 to 59.81. According to the industry distribution chart, Amer Sports ranks #221 out of 790 companies in the Travel & Leisure industry, placing it in the top 28%.
Is Amer Sports' Gross Margin % too high?
Amer Sports' current Gross Margin % of 65.64% is 28% above median its 10-year median of 51.23. Over the past 10 years, this metric has ranged from a low of 46.96 to a high of 59.81. The Travel & Leisure industry median Gross Margin % is 43.65. Amer Sports' value of 65.64% is 50.4% above this industry median. Based on the distribution chart, Amer Sports ranks #221 out of 790 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Amer Sports has a GF Score™ of 68/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Amer Sports' Gross Margin % compare to HAS and LTH?
According to the Travel & Leisure industry distribution chart, Amer Sports ranks #221 out of 790 companies for Gross Margin %. This puts Amer Sports in the upper half of its industry. The industry median Gross Margin % is 43.65. Amer Sports' value of 65.64% is 50.4% above this benchmark. Historically, Amer Sports' own Gross Margin % has ranged from 46.96 to 59.81 over the past decade. While the company's 10-year median is 51.23 vs. the industry median of 43.65, Amer Sports has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.65, based on 790 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Amer Sports's current Gross Margin % of 65.64% is 50.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Amer Sports and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Amer Sports's current Gross Margin % is 65.64%, which is 28% above median its own 10-year median of 51.23. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amer Sports stock overvalued right now?
Based on GuruFocus' analysis, Amer Sports (AS) is currently considered Modestly Undervalued. The stock's GF Value™ is $37.34, compared to a current price of $26.87 — trading 28% below its estimated fair value. The current Gross Margin % is 65.64%, which is 28% above median its 10-year median of 51.23 and 50.4% above the Travel & Leisure industry median of 43.65. Amer Sports' overall GF Score™ is 68/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Amer Sports (AS), the current Gross Margin % is 65.64% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Amer Sports (AS) Overvalued in 2026?
Based on GuruFocus' analysis, Amer Sports stock appears to be undervalued.
The current stock price of $26.87 is trading 28% below its estimated GF Value™ of $37.34.
GuruFocus considers Amer Sports to be Modestly Undervalued.
Key valuation signals for AS:
Gross Margin %: 65.64% (28% above median its 10-year median of 51.23)
GF Value™: $37.34 vs. price of $26.87 (28% below fair value)
Industry Position: 50.4% above the Travel & Leisure median (#221 of 790)
No single metric tells the full story. See the AS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Amer Sports manages a diverse portfolio of 10 outdoor and action sports brands that collectively generated revenue of $6.6 billion in 2025. Although primarily owned by the Chinese conglomerate Anta Sports, Amer operates with a degree of autonomy. In its rapidly expanding China business, the company is subject to closer oversight, but it manages its operations outside of China with relative independence. In 2025, the firm generated 32% of its revenue from the Americas, 28% from Europe, the Middle East, and Africa, 28% from China, and 12% from the Asia-Pacific, excluding China.
68GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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