BTVRF (BlueRush) Goodwill: $0.00 Mil (As of Apr. 2024)


What is BlueRush Goodwill?

BlueRush BTVRF -99.88% Goodwill is $0.00 Mil as of Apr. 2024.

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. BlueRush's goodwill for the quarter that ended in Apr. 2024 was $0.00 Mil.

BlueRush  (OTCPK:BTVRF) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

BlueRush's Goodwill-to-Asset Ratio for the fiscal year that ended in Jul. 2023 is calculated as

Goodwill-to-Asset (A: Jul. 2023 )=Goodwill/Total Assets
=0/2.177
=0.00

BlueRush's Goodwill-to-Asset Ratio for the quarter that ended in Apr. 2024 is calculated as

Goodwill-to-Asset (Q: Apr. 2024 )=Goodwill/Total Assets
=0/1.03
=0.00

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.

BlueRush Goodwill Related Terms

BlueRush Goodwill Historical Data

* Premium members only.

The historical data trend for BlueRush's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

BlueRush Goodwill Chart

BlueRush Annual Data
Trend Jul14 Jul15 Jul16 Jul17 Jul18 Jul19 Jul20 Jul21 Jul22 Jul23
Goodwill
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

BlueRush Quarterly Data
Jul19 Oct19 Jan20 Apr20 Jul20 Oct20 Jan21 Apr21 Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24
Goodwill Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

BlueRush Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Frequently Asked Questions Learn more about Goodwill →
What does a Goodwill of $0.00 Mil mean?
BlueRush (BTVRF) has a Goodwill of $0.00 Mil as of Apr. 2024. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on BlueRush and its competitors.
Is BlueRush's Goodwill too high?
BlueRush's current Goodwill is $0.00 Mil.
How does BlueRush's Goodwill compare to VRTC and CTKYY?
BlueRush's Goodwill of $0.00 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Software company?
A good Goodwill depends on the Software industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on BlueRush and its competitors. BlueRush's current Goodwill is $0.00 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BlueRush stock overvalued right now?
BlueRush (BTVRF) has a current Goodwill of $0.00 Mil. The current Goodwill is $0.00 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For BlueRush (BTVRF), the current Goodwill is $0.00 Mil as of Apr. 2024. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

BlueRush Business Description

Address 4711 Yonge Street, 10th Floor, Toronto, ON, CAN, M2N 6K8
BlueRush Inc offers Software as a Service-based content engagement platform. It operates in a single segment that is the provision of interactive personalized video and marketing software to financial institutions, insurance services, and pension funds. It develops and markets IndiVideo, which is an interactive video platform that drives return on investment through customer interactions and has applications in CCM providers, Financial Services, Insurance, and other sectors. It has also developed tools that focus on the financial services industry in areas such as mortgage, retirement planning, wealth management, taxation, and others. Its geographical segments include Canada; the United States, which is the key revenue driver; and others.