RUM (RUM Group) Goodwill: $10.7 Mil (As of Mar. 2026)


RUM RUM Group Inc RUM
81 GF Score
Price $6.26
GF Value $6.82
Valuation Fairly Valued
! 4 Warning Signs
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What is RUM Group Goodwill?

RUM Group RUM +1.36% 81 Goodwill is $10.7 Mil as of Mar. 2026. GuruFocus rates RUM with a GF Score™ of 81/100 and a GF Value™ of $6.82 (Fairly Valued). The stock has 4 warning signs investors should review.

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. RUM Group's goodwill for the quarter that ended in Mar. 2026 was $10.7 Mil.


RUM Group  (NAS:RUM) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

RUM Group's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Goodwill-to-Asset (A: Dec. 2025 )=Goodwill/Total Assets
=10.655/336.847
=0.03

RUM Group's Goodwill-to-Asset Ratio for the quarter that ended in Mar. 2026 is calculated as

Goodwill-to-Asset (Q: Mar. 2026 )=Goodwill/Total Assets
=10.655/311.21
=0.03

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


RUM Group Goodwill Related Terms


RUM Group Goodwill Historical Data

* Premium members only.

The historical data trend for RUM Group's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

RUM Group Goodwill Chart

RUM Group Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Goodwill
Get a 7-Day Free Trial 0.66 0.66 10.66 10.66 10.66

RUM Group Quarterly Data
Mar21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Goodwill Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 10.66 10.66 10.66 10.66 10.66
RUM
81GF Score
RUM Group Inc RUM
Goodwill is just one metric. See GF Score™, valuation, warning signs, and more.
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RUM Group Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Frequently Asked Questions Learn more about Goodwill →
What does a Goodwill of $10.7 Mil mean?
RUM Group (RUM) has a Goodwill of $10.7 Mil as of Mar. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on RUM Group and its competitors.
Is RUM Group's Goodwill too high?
RUM Group's current Goodwill is $10.7 Mil. Overall, RUM Group has a GF Score™ of 81/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does RUM Group's Goodwill compare to ATHM and WB?
RUM Group's Goodwill of $10.7 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for an Interactive Media company?
A good Goodwill depends on the Interactive Media industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on RUM Group and its competitors. RUM Group's current Goodwill is $10.7 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is RUM Group stock overvalued right now?
Based on GuruFocus' analysis, RUM Group (RUM) is currently considered Fairly Valued. The stock's GF Value™ is $6.82, compared to a current price of $6.26 — trading 8.2% below its estimated fair value. The current Goodwill is $10.7 Mil. RUM Group's overall GF Score™ is 81/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For RUM Group (RUM), the current Goodwill is $10.7 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is RUM Group (RUM) Overvalued in 2026?

Based on GuruFocus' analysis, RUM Group stock appears to be undervalued. The current stock price of $6.26 is trading 8.2% below its estimated GF Value™ of $6.82. GuruFocus considers RUM Group to be Fairly Valued.

Key valuation signals for RUM:

  • Goodwill: $10.7 Mil
  • GF Value™: $6.82 vs. price of $6.26 (8.2% below fair value)
  • GF Score™: 81/100 with 4 warning signs

No single metric tells the full story. See the RUM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


RUM Group Business Description

Other Exchanges YO9:Germany
Address 444 Gulf of Mexico Drive, Longboat Key, FL, USA, 34228
RUM Group Inc focused is to maximize the power of human imagination through an independent technology ecosystem built on privacy, resilience, and an open alternative to Big Tech. Rumble gives human creativity a voice, a video and media platform built for creators and audiences who value free expression. Quake AI is a cloud and AI-infrastructure business, delivering the compute, data-center capacity, and blockchain infrastructure for the agentic era.
81GF Score

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Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.26
Price
$6.82
GF Value