American Outdoor BrandsAOUT +17.05%59 Gross Margin % is 46.87% as of Apr. 2026, which is 2% above its 10-year median of 45.84. GuruFocus rates AOUT with a GF Score™ of 59/100 and a GF Value™ of $9.11 (Modestly Overvalued). The stock has 5 warning signs investors should review. Among 793 Travel & Leisure companies, American Outdoor Brands ranks better than 51.2% on this metric.
AOUT's Gross Margin % is ranked better than 51.2% of 793
companies
in the Travel & Leisure industry
Industry Median: 43.92
vs AOUT: 44.71
American Outdoor Brands had a gross margin of 46.87% for the quarter that ended in Apr. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for American Outdoor Brands was -0.80% per year.
American Outdoor Brands (NAS:AOUT) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
American Outdoor Brands had a gross margin of 46.87% for the quarter that ended in Apr. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
American Outdoor Brands Gross Margin % Related Terms
American Outdoor Brands Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
AOUT vs CLAR, PLBY, PUSA: Gross Margin % Comparison
For the Leisure subindustry, American Outdoor Brands's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
American Outdoor Brands Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, American Outdoor Brands's Gross Margin % distribution charts can be found below:
* The bar in red indicates where American Outdoor Brands's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
American Outdoor Brands (AOUT) has a Gross Margin % of 46.87% as of Apr. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on American Outdoor Brands and its competitors. This is near median its historical median of 45.84. Over the past decade, American Outdoor Brands' Gross Margin % has ranged from 42.43 to 47.06. According to the industry distribution chart, American Outdoor Brands ranks #387 out of 793 companies in the Travel & Leisure industry, placing it in the top 48.8%.
Is American Outdoor Brands' Gross Margin % too high?
American Outdoor Brands' current Gross Margin % of 46.87% is near median its 10-year median of 45.84. Over the past 10 years, this metric has ranged from a low of 42.43 to a high of 47.06. The Travel & Leisure industry median Gross Margin % is 43.92. American Outdoor Brands' value of 46.87% is 6.7% above this industry median. Based on the distribution chart, American Outdoor Brands ranks #387 out of 793 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, American Outdoor Brands has a GF Score™ of 59/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does American Outdoor Brands' Gross Margin % compare to CLAR and PLBY?
According to the Travel & Leisure industry distribution chart, American Outdoor Brands ranks #387 out of 793 companies for Gross Margin %. This puts American Outdoor Brands in the upper half of its industry. The industry median Gross Margin % is 43.92. American Outdoor Brands' value of 46.87% is 6.7% above this benchmark. Historically, American Outdoor Brands' own Gross Margin % has ranged from 42.43 to 47.06 over the past decade. While the company's 10-year median is 45.84 vs. the industry median of 43.92, American Outdoor Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.92, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. American Outdoor Brands's current Gross Margin % of 46.87% is 6.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on American Outdoor Brands and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.92 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. American Outdoor Brands's current Gross Margin % is 46.87%, which is near median its own 10-year median of 45.84. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is American Outdoor Brands stock overvalued right now?
Based on GuruFocus' analysis, American Outdoor Brands (AOUT) is currently considered Modestly Overvalued. The stock's GF Value™ is $9.11, compared to a current price of $11.72 — trading 28.6% above its estimated fair value. The current Gross Margin % is 46.87%, which is near median its 10-year median of 45.84 and 6.7% above the Travel & Leisure industry median of 43.92. American Outdoor Brands' overall GF Score™ is 59/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For American Outdoor Brands (AOUT), the current Gross Margin % is 46.87% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is American Outdoor Brands (AOUT) Overvalued in 2026?
Based on GuruFocus' analysis, American Outdoor Brands stock appears to be overvalued.
The current stock price of $11.72 is trading 28.6% above its estimated GF Value™ of $9.11.
GuruFocus considers American Outdoor Brands to be Modestly Overvalued.
Key valuation signals for AOUT:
Gross Margin %: 46.87% (near median its 10-year median of 45.84)
GF Value™: $9.11 vs. price of $11.72 (28.6% above fair value)
Industry Position: 6.7% above the Travel & Leisure median (#387 of 793)
No single metric tells the full story. See the AOUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
American Outdoor Brands Inc is engaged in the business of providing outdoor products and accessories for hunting, fishing, camping, shooting, and personal security and defense products. The company designs and produces products and accessories, including shooting supplies, rest, vaults, and other related accessories; premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; reloading, gunsmithing, and firearm cleaning supplies; and survival, camping, and emergency preparedness products.
59GF Score
Get the complete analysis for AOUT
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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