AOUT (American Outdoor Brands) Intrinsic Value: DCF (FCF Based): $3.97 (As of Aug. 06, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

AOUT American Outdoor Brands Inc AOUT
49 GF Score
Price $12.54
GF Value $9.12
Valuation Significantly Overvalued
! 2 Warning Signs
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What is American Outdoor Brands Intrinsic Value: DCF (FCF Based)?

American Outdoor Brands AOUT -0.08% 49 Intrinsic Value: DCF (FCF Based) is $3.97 as of Aug. 06, 2026. GuruFocus rates AOUT with a GF Score™ of 49/100 and a GF Value™ of $9.12 (Significantly Overvalued). The stock has 2 warning signs investors should review. Among 36 Travel & Leisure companies, American Outdoor Brands ranks worse than 2777775% on this metric.

As of today (2026-08-06), American Outdoor Brands's intrinsic value calculated from the Discounted Cash Flow model is $3.97.

Note: Discounted Cash Flow model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's predictability rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

American Outdoor Brands's Predictability Rank is Not Rated. Thus, this page is only used for demonstration purposes and the DCF related results in the screener and portfolio will appear as zero.

Margin of Safety (FCF Based) using Discounted Cash Flow model for American Outdoor Brands is -215.87%.

The industry rank for American Outdoor Brands's Intrinsic Value: DCF (FCF Based) or its related term are showing as below:

AOUT's Price-to-DCF (FCF Based) is not ranked *
in the Travel & Leisure industry.
Industry Median: 0.87
* Ranked among companies with meaningful Price-to-DCF (FCF Based) only.

American Outdoor Brands  (NAS:AOUT) Intrinsic Value: DCF (FCF Based) Explanation

Unlike valuation methods such as Net Current Asset Value, Tangible Book per Share, Graham Number, Median PS Value etc, discounted Cash Flow model evaluates the companies based on their future earnings power instead of their assets.


Be Aware

What you need to know about the DCF model:

1. The DCF model evaluates a company based on its future earnings power
2. Growth is taken into account; therefore a faster growth company is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies that have relatively consistent performance.
4. The DCF model works poorly for inconsistent performers such as cyclicals.
5. What discount rate should you use? Your expected return from the investment is a good discount rate assumption.
6. A larger margin of safety should be required for companies with less predictable businesses.

You can screen for stocks that trade below their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) with the GuruFocus All-in-One Screener. Companies with a high Predictability Rank that trade at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) can be found in the screen of Undervalued Predictable Companies.


American Outdoor Brands Intrinsic Value: DCF (FCF Based) Related Terms


American Outdoor Brands Intrinsic Value: DCF (FCF Based) Historical Data

* Premium members only.

The historical data trend for American Outdoor Brands's Intrinsic Value: DCF (FCF Based) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

American Outdoor Brands Intrinsic Value: DCF (FCF Based) Chart

American Outdoor Brands Annual Data
Trend Apr18 Apr19 Apr20 Apr21 Apr22 Apr23 Apr24 Apr25 Apr26
Intrinsic Value: DCF (FCF Based)
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American Outdoor Brands Quarterly Data
Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
Intrinsic Value: DCF (FCF Based) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

AOUT vs PLBY, CLAR, LEAT: Intrinsic Value: DCF (FCF Based) Comparison

For the Leisure subindustry, American Outdoor Brands's Price-to-DCF (FCF Based), along with its competitors' market caps and Price-to-DCF (FCF Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


American Outdoor Brands Price-to-DCF (FCF Based) vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, American Outdoor Brands's Price-to-DCF (FCF Based) distribution charts can be found below:

* The bar in red indicates where American Outdoor Brands's Price-to-DCF (FCF Based) falls into.


AOUT
49GF Score
American Outdoor Brands Inc AOUT
Intrinsic Value: DCF (FCF Based) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

American Outdoor Brands Intrinsic Value: DCF (FCF Based) Calculation

This is the intrinsic value calculated from the Discounted Cash Flow model with default parameters. In a discounted cash flow model, the future cash flow is estimated based on a cash flow growth rate and a discount rate. The cash flow of the future is discounted to its current value at the discount rate. All of the discounted future cash flow is added together to get the current intrinsic value of the company.

Usually a two-stage model is used when calculating a stock's intrinsic value using a discounted cash flow model. The first stage is called the growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.

GuruFocus DCF calculator is a two-stage model. The default values are defined as:

1. Discount Rate: d = 11%
A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 4.67%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.

2. Growth Rate in the growth stage: g1 = 5%
The Growth Rate in the growth stage is initially set as the default 10-Year FCF Growth Rate (Per Share). In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year FCF Growth Rate (Per Share). If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year FCF Growth Rate (Per Share).
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=> American Outdoor Brands's average Free Cash Flow Growth Rate in the past 3 years was -45.90%, which is less than 5%. GuruFocus defaults => Growth Rate: 5%

3. Years of Growth Stage: y1 = 10

4. Terminal Growth Rate: g2 = 4%

5. Years of Terminal Growth: y2 = 10

6. Free Cash Flow per Share: fcf = $0.344.
However, GuruFocus DCF calculator is actually a Discounted Earnings calculator, the EPS without NRI is used as the default. The reason we are doing this is we found that historically stock prices are more correlated with earnings than free cash flow.

All of the default settings can be changed and the results are calculated automatically.

American Outdoor Brands's Intrinsic Value: DCF (FCF Based) for today is calculated as

Intrinsic Value: DCF (FCF Based)=Free Cash Flow per Share*{[(1+g1)/(1+d)+(1+g1)^2/(1+d)^2+...+(1+g1)^10/(1+d)^10]
+(1+g1)^10/(1+d)^10*[(1+g2)/(1+d)+(1+g2)^2/(1+d)^2+...+(1+g2)^10/(1+d)^10]}

set x = (1+g1)/(1+d) = (1+0.05)/(1+0.11) = 0.94594594594595
and y = (1+g2)/(1+d) = (1+0.04)/(1+0.11) = 0.93693693693694

Intrinsic Value: DCF (FCF Based)=Free Cash Flow per Share*{[x+x^2+...+x^10]+x^10*[y+y^2+...+y^10]}
=Free Cash Flow per Share*[x*(1-x^10)/(1-x)+x^10*y*(1-y^10)/(1-y)]
=0.344*11.5406
=3.97

Margin of Safety (FCF Based)=(Intrinsic Value: DCF (FCF Based)-Current Price)/Intrinsic Value: DCF (FCF Based)
=(3.97-12.54)/3.97
=-215.87 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: DCF (FCF Based) of $3.97 mean?
American Outdoor Brands (AOUT) has a Intrinsic Value: DCF (FCF Based) of $3.97 as of Aug. 06, 2026. Intrinsic Value: DCF (FCF Based) is the stock value based on a two-stage discounted free cash flow model. View historical data on American Outdoor Brands and its competitors. According to the industry distribution chart, American Outdoor Brands ranks #999999 out of 36 companies in the Travel & Leisure industry.
Is American Outdoor Brands' Intrinsic Value: DCF (FCF Based) too high?
American Outdoor Brands' current Intrinsic Value: DCF (FCF Based) is $3.97. The Travel & Leisure industry median Intrinsic Value: DCF (FCF Based) is 0.87. American Outdoor Brands' value of $3.97 is 356.3% above this industry median. Based on the distribution chart, American Outdoor Brands ranks #999999 out of 36 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, American Outdoor Brands has a GF Score™ of 49/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does American Outdoor Brands' Intrinsic Value: DCF (FCF Based) compare to PLBY and CLAR?
According to the Travel & Leisure industry distribution chart, American Outdoor Brands ranks #999999 out of 36 companies for Intrinsic Value: DCF (FCF Based). This places American Outdoor Brands in the lower half of its industry. The industry median Intrinsic Value: DCF (FCF Based) is 0.87. American Outdoor Brands' value of $3.97 is 356.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (FCF Based) for a Travel & Leisure company?
The median Intrinsic Value: DCF (FCF Based) among Travel & Leisure companies is 0.87, based on 36 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (FCF Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (FCF Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. American Outdoor Brands's current Intrinsic Value: DCF (FCF Based) of $3.97 is 356.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (FCF Based) mean?
A high Intrinsic Value: DCF (FCF Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (FCF Based) is the stock value based on a two-stage discounted free cash flow model. View historical data on American Outdoor Brands and its competitors. For the Travel & Leisure industry, the median Intrinsic Value: DCF (FCF Based) is 0.87 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. American Outdoor Brands's current Intrinsic Value: DCF (FCF Based) is $3.97. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is American Outdoor Brands stock overvalued right now?
Based on GuruFocus' analysis, American Outdoor Brands (AOUT) is currently considered Significantly Overvalued. The stock's GF Value™ is $9.12, compared to a current price of $12.54 — trading 37.5% above its estimated fair value. The current Intrinsic Value: DCF (FCF Based) is $3.97 and 356.3% above the Travel & Leisure industry median of 0.87. American Outdoor Brands' overall GF Score™ is 49/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (FCF Based) calculated?
Intrinsic Value: DCF (FCF Based) is calculated from a company's financial statements. For American Outdoor Brands (AOUT), the current Intrinsic Value: DCF (FCF Based) is $3.97 as of Aug. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is American Outdoor Brands (AOUT) Overvalued in 2026?

Based on GuruFocus' analysis, American Outdoor Brands stock appears to be overvalued. The current stock price of $12.54 is trading 37.5% above its estimated GF Value™ of $9.12. GuruFocus considers American Outdoor Brands to be Significantly Overvalued.

Key valuation signals for AOUT:

  • Intrinsic Value: DCF (FCF Based): $3.97
  • GF Value™: $9.12 vs. price of $12.54 (37.5% above fair value)
  • GF Score™: 49/100 with 2 warning signs
  • Industry Position: 356.3% above the Travel & Leisure median (#999999 of 36)

No single metric tells the full story. See the AOUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


American Outdoor Brands Business Description

Address 1800 North Route Z, Columbia, MO, USA, 65202
American Outdoor Brands Inc is engaged in the business of providing outdoor products and accessories for hunting, fishing, camping, shooting, and personal security and defense products. The company designs and produces products and accessories, including shooting supplies, rest, vaults, and other related accessories; premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; reloading, gunsmithing, and firearm cleaning supplies; and survival, camping, and emergency preparedness products.
49GF Score

Get the complete analysis for AOUT

Intrinsic Value: DCF (FCF Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$12.54
Price
$9.12
GF Value