APRU (Apple Rush Co) Gross Margin %: 0.00% (As of . 20)


What is Apple Rush Co Gross Margin %?

Apple Rush Co APRU -99.00% Gross Margin % is 0.00% as of . 20.

Gross Margin % is calculated as gross profit divided by its revenue. Apple Rush Co's Gross Profit for the three months ended in . 20 was $0.00 Mil. Apple Rush Co's Revenue for the three months ended in . 20 was $0.00 Mil. Therefore, Apple Rush Co's Gross Margin % for the quarter that ended in . 20 was 0.00%. If there's no value for Cost of Goods Sold, then Gross Margin % is not calculated.


The historical rank and industry rank for Apple Rush Co's Gross Margin % or its related term are showing as below:


APRU's Gross Margin % is not ranked *
in the Beverages - Non-Alcoholic industry.
Industry Median: 38.43
* Ranked among companies with meaningful Gross Margin % only.

Apple Rush Co had a gross margin of N/A% for the quarter that ended in . 20 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Apple Rush Co was 0.00% per year.

Apple Rush Co  (OTCPK:APRU) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Apple Rush Co had a gross margin of N/A% for the quarter that ended in . 20 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Apple Rush Co Gross Margin % Related Terms

Apple Rush Co Gross Margin % Historical Data

* Premium members only.

The historical data trend for Apple Rush Co's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Apple Rush Co Gross Margin % Chart

Apple Rush Co Annual Data
Trend
Gross Margin %

Apple Rush Co Quarterly Data
Gross Margin %

APRU vs LSTG, MOJO, RMHB: Gross Margin % Comparison

For the Beverages - Non-Alcoholic subindustry, Apple Rush Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Apple Rush Co Gross Margin % vs Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Apple Rush Co's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Apple Rush Co's Gross Margin % falls into.


Apple Rush Co Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue. (Note that if there's no value for Cost of Goods Sold, then Gross Margin % is not calculated.)

Apple Rush Co's Gross Margin for the fiscal year that ended in . 20 is calculated as

Gross Margin % (A: . 20 )=Gross Profit (A: . 20 ) / Revenue (A: . 20 )
=0 /
=(Revenue - Cost of Goods Sold) / Revenue
=( - ) /
=N/A %

Apple Rush Co's Gross Margin for the quarter that ended in . 20 is calculated as


Gross Margin % (Q: . 20 )=Gross Profit (Q: . 20 ) / Revenue (Q: . 20 )
=0 /
=(Revenue - Cost of Goods Sold) / Revenue
=( - ) /
=N/A %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 0.00% mean?
Apple Rush Co (APRU) has a Gross Margin % of 0.00% as of . 20. Gross margin is the ratio of total gross profit to net sales. View historical data on Apple Rush Co and its competitors.
Is Apple Rush Co's Gross Margin % too high?
Apple Rush Co's current Gross Margin % is 0.00%.
How does Apple Rush Co's Gross Margin % compare to LSTG and MOJO?
Apple Rush Co's Gross Margin % of 0.00% can be compared against companies in the Beverages - Non-Alcoholic industry. The industry median Gross Margin % is 38.43. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Non-Alcoholic company?
The median Gross Margin % among Beverages - Non-Alcoholic companies is 38.43, based on 115 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Apple Rush Co and its competitors. For the Beverages - Non-Alcoholic industry, the median Gross Margin % is 38.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Apple Rush Co's current Gross Margin % is 0.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Apple Rush Co stock overvalued right now?
Apple Rush Co (APRU) has a current Gross Margin % of 0.00%. The current Gross Margin % is 0.00%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Apple Rush Co (APRU), the current Gross Margin % is 0.00% as of . 20. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Apple Rush Co Business Description

Address 1419 Chaffee Drive, Titusville, FL, USA, 32780
Apple Rush Co Inc is a United States based company engaged in developing, marketing, distributing, and selling products that promote a healthy lifestyle. The primary focus is the food, beverage, snacks, anhydrous Hemp oil marketplace, kratom, kava, and other active ingredients. The company offers apple juice, black cherry juice, blueberry juice, pomegranate juice, and others.