BUBS AustraliaASX:BUB -1.25% Gross Margin % is 47.91% as of Dec. 2025, which is 144% above its 10-year median of 19.61. The stock has 5 warning signs investors should review. Among 1,902 Consumer Packaged Goods companies, BUBS Australia ranks better than 81.97% on this metric.
The historical rank and industry rank for BUBS Australia's Gross Margin % or its related term are showing as below:
ASX:BUB'
s Gross Margin % Range Over the Past 10 Years
Min: -18.51 Med: 19.61 Max: 48.55
Current: 46.76
During the past 13 years, the highestGross Margin % of BUBS Australia was 48.55%. The lowest was -18.51%. And the median was 19.61%.
ASX:BUB's Gross Margin % is ranked better than 81.97% of 1902
companies
in the Consumer Packaged Goods industry
Industry Median: 26.37
vs ASX:BUB: 46.76
BUBS Australia had a gross margin of 47.91% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for BUBS Australia was 0.00% per year.
BUBS Australia (ASX:BUB) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
BUBS Australia had a gross margin of 47.91% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
BUBS Australia Gross Margin % Related Terms
BUBS Australia Gross Margin % Historical Data
* Premium members only.
The historical data trend for BUBS Australia's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, BUBS Australia's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
BUBS Australia Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, BUBS Australia's Gross Margin % distribution charts can be found below:
* The bar in red indicates where BUBS Australia's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
BUBS Australia (ASX:BUB) has a Gross Margin % of 47.91% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on BUBS Australia and its competitors. This is 144% above median its historical median of 19.61. According to the industry distribution chart, BUBS Australia ranks #343 out of 1902 companies in the Consumer Packaged Goods industry, placing it in the top 18%.
Is BUBS Australia's Gross Margin % too high?
BUBS Australia's current Gross Margin % of 47.91% is 144% above median its 10-year median of 19.61. The Consumer Packaged Goods industry median Gross Margin % is 26.37. BUBS Australia's value of 47.91% is 81.7% above this industry median. Based on the distribution chart, BUBS Australia ranks #343 out of 1902 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers.
How does BUBS Australia's Gross Margin % compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, BUBS Australia ranks #343 out of 1902 companies for Gross Margin %. This places BUBS Australia in the top 18% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.37. BUBS Australia's value of 47.91% is 81.7% above this benchmark. While the company's 10-year median is 19.61 vs. the industry median of 26.37, BUBS Australia has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,902 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. BUBS Australia's current Gross Margin % of 47.91% is 81.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on BUBS Australia and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. BUBS Australia's current Gross Margin % is 47.91%, which is 144% above median its own 10-year median of 19.61. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BUBS Australia stock overvalued right now?
Based on GuruFocus' analysis, BUBS Australia (ASX:BUB) is currently considered Possible Value Trap. The stock's GF Value™ is A$0.17, compared to a current price of A$0.08 — trading 53.5% below its estimated fair value. The current Gross Margin % is 47.91%, which is 144% above median its 10-year median of 19.61 and 81.7% above the Consumer Packaged Goods industry median of 26.37. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For BUBS Australia (ASX:BUB), the current Gross Margin % is 47.91% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
BUBS Australia Ltd is a producer of baby food. The Group offers a range of organic baby food, goat milk infant formula products, adult goat milk powder products, and fresh dairy products. The Group also provides canning services for nutritional dairy products.
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