BUBS Australia (ASX:BUB) Intangible Assets: A$1.9 Mil (As of Dec. 2025)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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What is BUBS Australia Intangible Assets?

BUBS Australia ASX:BUB +2.56% Intangible Assets is A$1.9 Mil as of Dec. 2025. The stock has 5 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. BUBS Australia's intangible assets for the quarter that ended in Dec. 2025 was A$1.9 Mil.

BUBS Australia  (ASX:BUB) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

BUBS Australia Intangible Assets Related Terms

BUBS Australia Intangible Assets Historical Data

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The historical data trend for BUBS Australia's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

BUBS Australia Intangible Assets Chart

BUBS Australia Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
Intangible Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 41.27 39.04 1.21 1.20 1.22

BUBS Australia Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.19 1.20 1.19 1.22 1.91

BUBS Australia Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of A$1.9 Mil mean?
BUBS Australia (ASX:BUB) has a Intangible Assets of A$1.9 Mil as of Dec. 2025. Intangible assets include patents, goodwill and trade secrets. View historical data on BUBS Australia and its competitors.
Is BUBS Australia's Intangible Assets too high?
BUBS Australia's current Intangible Assets is A$1.9 Mil.
How does BUBS Australia's Intangible Assets compare to KHC and GIS?
BUBS Australia's Intangible Assets of A$1.9 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Consumer Packaged Goods company?
A good Intangible Assets depends on the Consumer Packaged Goods industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on BUBS Australia and its competitors. BUBS Australia's current Intangible Assets is A$1.9 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BUBS Australia stock overvalued right now?
Based on GuruFocus' analysis, BUBS Australia (ASX:BUB) is currently considered Possible Value Trap. The stock's GF Value™ is A$0.18, compared to a current price of A$0.08 — trading 55.6% below its estimated fair value. The current Intangible Assets is A$1.9 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For BUBS Australia (ASX:BUB), the current Intangible Assets is A$1.9 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

BUBS Australia Business Description

Other Exchanges BUBSF:USA
Address 23 Nina Link, Dandenong South, Melbourne, VIC, AUS, 3175
BUBS Australia Ltd is a producer of baby food. The Group offers a range of organic baby food, goat milk infant formula products, adult goat milk powder products, and fresh dairy products. The Group also provides canning services for nutritional dairy products.