oOh mediaASX:OML +1.04%82 Gross Margin % is 70.40% as of Dec. 2025, which is 3% above its 10-year median of 68.53. GuruFocus rates ASX:OML with a GF Score™ of 82/100 and a GF Value™ of A$1.67 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 946 Media - Diversified companies, oOh media ranks better than 80.66% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. oOh media's Gross Profit for the
six
months ended in Dec. 2025 was A$250.1 Mil. oOh media's Revenue for the
six
months ended in Dec. 2025 was A$355.2 Mil. Therefore, oOh media's Gross Margin % for the quarter that ended in Dec. 2025 was 70.40%.
Warning Sign:
oOh media Ltd gross margin has been in long-term decline. The average rate of decline per year is -3.5%.
The historical rank and industry rank for oOh media's Gross Margin % or its related term are showing as below:
ASX:OML'
s Gross Margin % Range Over the Past 10 Years
Min: 42.77 Med: 68.53 Max: 81.69
Current: 68.8
During the past 12 years, the highestGross Margin % of oOh media was 81.69%. The lowest was 42.77%. And the median was 68.53%.
ASX:OML's Gross Margin % is ranked better than 80.66% of 946
companies
in the Media - Diversified industry
Industry Median: 38.91
vs ASX:OML: 68.80
oOh media had a gross margin of 70.40% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for oOh media was -3.50% per year.
oOh media (ASX:OML) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
oOh media had a gross margin of 70.40% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
oOh media Gross Margin % Related Terms
oOh media Gross Margin % Historical Data
* Premium members only.
The historical data trend for oOh media's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASX:OML vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, oOh media's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
oOh media Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, oOh media's Gross Margin % distribution charts can be found below:
* The bar in red indicates where oOh media's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
oOh media (ASX:OML) has a Gross Margin % of 70.40% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on oOh media and its competitors. This is near median its historical median of 68.53. Over the past decade, oOh media's Gross Margin % has ranged from 42.77 to 81.69. According to the industry distribution chart, oOh media ranks #183 out of 946 companies in the Media - Diversified industry, placing it in the top 19.3%.
Is oOh media's Gross Margin % too high?
oOh media's current Gross Margin % of 70.40% is near median its 10-year median of 68.53. Over the past 10 years, this metric has ranged from a low of 42.77 to a high of 81.69. The Media - Diversified industry median Gross Margin % is 38.91. oOh media's value of 70.40% is 80.9% above this industry median. Based on the distribution chart, oOh media ranks #183 out of 946 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, oOh media has a GF Score™ of 82/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does oOh media's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, oOh media ranks #183 out of 946 companies for Gross Margin %. This places oOh media in the top 19% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 38.91. oOh media's value of 70.40% is 80.9% above this benchmark. Historically, oOh media's own Gross Margin % has ranged from 42.77 to 81.69 over the past decade. While the company's 10-year median is 68.53 vs. the industry median of 38.91, oOh media has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.91, based on 946 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. oOh media's current Gross Margin % of 70.40% is 80.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on oOh media and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. oOh media's current Gross Margin % is 70.40%, which is near median its own 10-year median of 68.53. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is oOh media stock overvalued right now?
Based on GuruFocus' analysis, oOh media (ASX:OML) is currently considered Modestly Undervalued. The stock's GF Value™ is A$1.67, compared to a current price of A$1.46 — trading 12.6% below its estimated fair value. The current Gross Margin % is 70.40%, which is near median its 10-year median of 68.53 and 80.9% above the Media - Diversified industry median of 38.91. oOh media's overall GF Score™ is 82/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For oOh media (ASX:OML), the current Gross Margin % is 70.40% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is oOh media (ASX:OML) Overvalued in 2026?
Based on GuruFocus' analysis, oOh media stock appears to be undervalued.
The current stock price of A$1.46 is trading 12.6% below its estimated GF Value™ of A$1.67.
GuruFocus considers oOh media to be Modestly Undervalued.
Key valuation signals for ASX:OML:
Gross Margin %: 70.40% (near median its 10-year median of 68.53)
GF Value™: A$1.67 vs. price of A$1.46 (12.6% below fair value)
Industry Position: 80.9% above the Media - Diversified median (#183 of 946)
No single metric tells the full story. See the ASX:OML stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
OOh media operates a network of out-of-home advertising sites with a commanding 35% share of the Australian market, and also has a sizable presence in New Zealand. It boasts a diverse portfolio of locations to service the needs of out-of-home marketers, and is particularly strong in the roadside billboard, street furniture and rail, and retail (shopping malls) segments. OOh!media offers these advertising services by entering into space lease arrangements with owners of out-of-home sites, and extracting margins on those lease concessions from firms advertising on those sites. oOh!media is effectively an intermediary allowing site owners to monetize their visible space in high-traffic areas.
82GF Score
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