oOh media (ASX:OML) Selling, General, & Admin. Expense: A$123.8 Mil (TTM As of Dec. 2025)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ASX:OML oOh media Ltd ASX:OML
82 GF Score
Price A$1.55
GF Value A$1.67
Valuation Fairly Valued
! 7 Warning Signs
View Full Analysis

What is oOh media Selling, General, & Admin. Expense?

oOh media ASX:OML -2.22% 82 Selling, General, & Admin. Expense is A$123.8 Mil as of Dec. 2025. GuruFocus rates ASX:OML with a GF Score™ of 82/100 and a GF Value™ of A$1.67 (Fairly Valued). The stock has 7 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. oOh media's selling, general, & admin. expense for the six months ended in Dec. 2025 was A$63.1 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was A$123.8 Mil.


oOh media  (ASX:OML) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


oOh media Selling, General, & Admin. Expense Related Terms


oOh media Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for oOh media's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

oOh media Selling, General, & Admin. Expense Chart

oOh media Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 119.57 110.36 107.64 119.04 123.81

oOh media Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 53.84 56.80 62.24 60.73 63.08

ASX:OML vs APP, OMC, TTD: Selling, General, & Admin. Expense Comparison

For the Advertising Agencies subindustry, oOh media's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


oOh media Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, oOh media's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where oOh media's Selling, General, & Admin. Expense falls into.


ASX:OML
82GF Score
oOh media Ltd ASX:OML
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

oOh media Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was A$123.8 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of A$123.8 Mil mean?
oOh media (ASX:OML) has a Selling, General, & Admin. Expense of A$123.8 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on oOh media and its competitors.
Is oOh media's Selling, General, & Admin. Expense too high?
oOh media's current Selling, General, & Admin. Expense is A$123.8 Mil. Overall, oOh media has a GF Score™ of 82/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does oOh media's Selling, General, & Admin. Expense compare to APP and OMC?
oOh media's Selling, General, & Admin. Expense of A$123.8 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on oOh media and its competitors. oOh media's current Selling, General, & Admin. Expense is A$123.8 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is oOh media stock overvalued right now?
Based on GuruFocus' analysis, oOh media (ASX:OML) is currently considered Fairly Valued. The stock's GF Value™ is A$1.67, compared to a current price of A$1.55 — trading 7.5% below its estimated fair value. The current Selling, General, & Admin. Expense is A$123.8 Mil. oOh media's overall GF Score™ is 82/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For oOh media (ASX:OML), the current Selling, General, & Admin. Expense is A$123.8 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is oOh media (ASX:OML) Overvalued in 2026?

Based on GuruFocus' analysis, oOh media stock appears to be undervalued. The current stock price of A$1.55 is trading 7.5% below its estimated GF Value™ of A$1.67. GuruFocus considers oOh media to be Fairly Valued.

Key valuation signals for ASX:OML:

  • Selling, General, & Admin. Expense: A$123.8 Mil
  • GF Value™: A$1.67 vs. price of A$1.55 (7.5% below fair value)
  • GF Score™: 82/100 with 7 warning signs

No single metric tells the full story. See the ASX:OML stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


oOh media Business Description

Other Exchanges OMLAF:USA0OH:Germany
Address 73 Miller Street, Level 2, North Sydney, Sydney, NSW, AUS, 2060
OOh media operates a network of out-of-home advertising sites with a commanding 35% share of the Australian market, and also has a sizable presence in New Zealand. It boasts a diverse portfolio of locations to service the needs of out-of-home marketers, and is particularly strong in the roadside billboard, street furniture and rail, and retail (shopping malls) segments. OOh!media offers these advertising services by entering into space lease arrangements with owners of out-of-home sites, and extracting margins on those lease concessions from firms advertising on those sites. oOh!media is effectively an intermediary allowing site owners to monetize their visible space in high-traffic areas.
82GF Score

Get the complete analysis for ASX:OML

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$1.55
Price
A$1.67
GF Value