AwareAWRE -2.19%61 Gross Margin % is 90.14% as of Mar. 2026, which is 3% below its 10-year median of 92.59. GuruFocus rates AWRE with a GF Score™ of 61/100 and a GF Value™ of $1.72 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 2,685 Software companies, Aware ranks better than 96.28% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Aware's Gross Profit for the
three
months ended in Mar. 2026 was $3.05 Mil. Aware's Revenue for the
three
months ended in Mar. 2026 was $3.39 Mil. Therefore, Aware's Gross Margin % for the quarter that ended in Mar. 2026 was 90.14%.
The historical rank and industry rank for Aware's Gross Margin % or its related term are showing as below:
AWRE'
s Gross Margin % Range Over the Past 10 Years
Min: 89.67 Med: 92.59 Max: 95.2
Current: 91.73
During the past 13 years, the highestGross Margin % of Aware was 95.20%. The lowest was 89.67%. And the median was 92.59%.
AWRE's Gross Margin % is ranked better than 96.28% of 2685
companies
in the Software industry
Industry Median: 40.45
vs AWRE: 91.73
Aware had a gross margin of 90.14% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Aware was 0.20% per year.
Aware (NAS:AWRE) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Aware had a gross margin of 90.14% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Aware Gross Margin % Related Terms
Aware Gross Margin % Historical Data
* Premium members only.
The historical data trend for Aware's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
AWRE vs PSQH, CNTMD, LIVG: Gross Margin % Comparison
For the Software - Application subindustry, Aware's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Aware Gross Margin % vs Software Industry
For the Software industry and Technology sector, Aware's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Aware's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Aware (AWRE) has a Gross Margin % of 90.14% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Aware and its competitors. This is near median its historical median of 92.59. Over the past decade, Aware's Gross Margin % has ranged from 89.67 to 95.20. According to the industry distribution chart, Aware ranks #100 out of 2685 companies in the Software industry, placing it in the top 3.7%.
Is Aware's Gross Margin % too high?
Aware's current Gross Margin % of 90.14% is near median its 10-year median of 92.59. Over the past 10 years, this metric has ranged from a low of 89.67 to a high of 95.20. The Software industry median Gross Margin % is 40.45. Aware's value of 90.14% is 122.8% above this industry median. Based on the distribution chart, Aware ranks #100 out of 2685 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Aware has a GF Score™ of 61/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Aware's Gross Margin % compare to PSQH and CNTMD?
According to the Software industry distribution chart, Aware ranks #100 out of 2685 companies for Gross Margin %. This places Aware in the top 4% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 40.45. Aware's value of 90.14% is 122.8% above this benchmark. Historically, Aware's own Gross Margin % has ranged from 89.67 to 95.20 over the past decade. While the company's 10-year median is 92.59 vs. the industry median of 40.45, Aware has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Software company?
The median Gross Margin % among Software companies is 40.45, based on 2,685 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Aware's current Gross Margin % of 90.14% is 122.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Aware and its competitors. For the Software industry, the median Gross Margin % is 40.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Aware's current Gross Margin % is 90.14%, which is near median its own 10-year median of 92.59. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Aware stock overvalued right now?
Based on GuruFocus' analysis, Aware (AWRE) is currently considered Modestly Undervalued. The stock's GF Value™ is $1.72, compared to a current price of $1.34 — trading 22.1% below its estimated fair value. The current Gross Margin % is 90.14%, which is near median its 10-year median of 92.59 and 122.8% above the Software industry median of 40.45. Aware's overall GF Score™ is 61/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Aware (AWRE), the current Gross Margin % is 90.14% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Aware (AWRE) Overvalued in 2026?
Based on GuruFocus' analysis, Aware stock appears to be undervalued.
The current stock price of $1.34 is trading 22.1% below its estimated GF Value™ of $1.72.
GuruFocus considers Aware to be Modestly Undervalued.
Key valuation signals for AWRE:
Gross Margin %: 90.14% (near median its 10-year median of 92.59)
GF Value™: $1.72 vs. price of $1.34 (22.1% below fair value)
Industry Position: 122.8% above the Software median (#100 of 2685)
No single metric tells the full story. See the AWRE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Aware Inc provides biometric identity and authentication solutions. Its Awareness Platform transforms biometric data into actionable intelligence, allowing its clients to verify identities and authenticate access and transactions. The company's products span multiple biometric modalities, including fingerprint, face, iris, and voice. It offers: a broad range of biometrics software products and solutions, including platforms like AwareSDK, AwareABIS, AFIX Suite of Products, Awareness Platform, and WebEnroll; software components such as SDKs, APIs, and applications that customers use to develop their systems into more effective solutions; and several program management and software engineering services. Aware earns maximum revenue from the U.S., followed by the UK and the rest of the world.
61GF Score
Get the complete analysis for AWRE
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
AWRE has been successfully added to your 
