Asset World PCLBKK:AWC +0.78%79 Gross Margin % is 56.73% as of Mar. 2026, which is 17% above its 10-year median of 48.52. GuruFocus rates BKK:AWC with a GF Score™ of 79/100 and a GF Value™ of ฿4.30 (Possible Value Trap). The stock has 13 warning signs investors should review. Among 789 Travel & Leisure companies, Asset World PCL ranks better than 61.85% on this metric.
The historical rank and industry rank for Asset World PCL's Gross Margin % or its related term are showing as below:
BKK:AWC'
s Gross Margin % Range Over the Past 10 Years
Min: 17.05 Med: 48.52 Max: 54.47
Current: 52.2
During the past 10 years, the highestGross Margin % of Asset World PCL was 54.47%. The lowest was 17.05%. And the median was 48.52%.
BKK:AWC's Gross Margin % is ranked better than 61.85% of 789
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs BKK:AWC: 52.20
Asset World PCL had a gross margin of 56.73% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Asset World PCL was 19.20% per year.
Asset World PCL (BKK:AWC) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Asset World PCL had a gross margin of 56.73% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Asset World PCL Gross Margin % Related Terms
Asset World PCL Gross Margin % Historical Data
* Premium members only.
The historical data trend for Asset World PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Asset World PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Asset World PCL Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Asset World PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Asset World PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Asset World PCL (BKK:AWC) has a Gross Margin % of 56.73% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Asset World PCL and its competitors. This is 17% above median its historical median of 48.52. Over the past decade, Asset World PCL's Gross Margin % has ranged from 17.05 to 54.47. According to the industry distribution chart, Asset World PCL ranks #301 out of 789 companies in the Travel & Leisure industry, placing it in the top 38.1%.
Is Asset World PCL's Gross Margin % too high?
Asset World PCL's current Gross Margin % of 56.73% is 17% above median its 10-year median of 48.52. Over the past 10 years, this metric has ranged from a low of 17.05 to a high of 54.47. The Travel & Leisure industry median Gross Margin % is 44.02. Asset World PCL's value of 56.73% is 28.9% above this industry median. Based on the distribution chart, Asset World PCL ranks #301 out of 789 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Asset World PCL has a GF Score™ of 79/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Asset World PCL's Gross Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Asset World PCL ranks #301 out of 789 companies for Gross Margin %. This puts Asset World PCL in the upper half of its industry. The industry median Gross Margin % is 44.02. Asset World PCL's value of 56.73% is 28.9% above this benchmark. Historically, Asset World PCL's own Gross Margin % has ranged from 17.05 to 54.47 over the past decade. While the company's 10-year median is 48.52 vs. the industry median of 44.02, Asset World PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 789 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Asset World PCL's current Gross Margin % of 56.73% is 28.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Asset World PCL and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Asset World PCL's current Gross Margin % is 56.73%, which is 17% above median its own 10-year median of 48.52. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Asset World PCL stock overvalued right now?
Based on GuruFocus' analysis, Asset World PCL (BKK:AWC) is currently considered Possible Value Trap. The stock's GF Value™ is ฿4.30, compared to a current price of ฿2.58 — trading 40% below its estimated fair value. The current Gross Margin % is 56.73%, which is 17% above median its 10-year median of 48.52 and 28.9% above the Travel & Leisure industry median of 44.02. Asset World PCL's overall GF Score™ is 79/100 with 13 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Asset World PCL (BKK:AWC), the current Gross Margin % is 56.73% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Asset World PCL (BKK:AWC) Overvalued in 2026?
Based on GuruFocus' analysis, Asset World PCL stock appears to be undervalued.
The current stock price of ฿2.58 is trading 40% below its estimated GF Value™ of ฿4.30.
GuruFocus considers Asset World PCL to be Possible Value Trap.
Key valuation signals for BKK:AWC:
Gross Margin %: 56.73% (17% above median its 10-year median of 48.52)
GF Value™: ฿4.30 vs. price of ฿2.58 (40% below fair value)
Industry Position: 28.9% above the Travel & Leisure median (#301 of 789)
No single metric tells the full story. See the BKK:AWC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asset World Corp PCL is engaged in investing and providing management services. Along with its subsidiaries, the company operates in the following reportable segments: Hotel and related services, and Rental and rendering of commercial building services. A majority of its revenue is generated from the Hotel and related services segment, which is engaged in developing and owning various hotel properties across different locations in Thailand. Its portfolio of hotel properties includes Bangkok Marriott Marquis Queen's Park, Chiang Mai Marriott Hotel, Hilton Sukhumvit Bangkok, Le Meridien Bangkok, and others. Geographically, the company operates only in Thailand.
79GF Score
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