Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Prakit Holdings PCLBKK:PRAKIT -0.50%68 Gross Margin % is 64.22% as of Mar. 2026, which is 15% above its 10-year median of 55.69. GuruFocus rates BKK:PRAKIT with a GF Score™ of 68/100 and a GF Value™ of ฿13.76 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 941 Media - Diversified companies, Prakit Holdings PCL ranks better than 74.71% on this metric.
The historical rank and industry rank for Prakit Holdings PCL's Gross Margin % or its related term are showing as below:
BKK:PRAKIT'
s Gross Margin % Range Over the Past 10 Years
Min: 44.92 Med: 55.69 Max: 60.55
Current: 60.55
During the past 13 years, the highestGross Margin % of Prakit Holdings PCL was 60.55%. The lowest was 44.92%. And the median was 55.69%.
BKK:PRAKIT's Gross Margin % is ranked better than 74.71% of 941
companies
in the Media - Diversified industry
Industry Median: 38.99
vs BKK:PRAKIT: 60.55
Prakit Holdings PCL had a gross margin of 64.22% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Prakit Holdings PCL was 1.50% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Prakit Holdings PCL had a gross margin of 64.22% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Prakit Holdings PCL Gross Margin % Related Terms
Prakit Holdings PCL Gross Margin % Historical Data
* Premium members only.
The historical data trend for Prakit Holdings PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:PRAKIT vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Prakit Holdings PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Prakit Holdings PCL Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Prakit Holdings PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Prakit Holdings PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Prakit Holdings PCL (BKK:PRAKIT) has a Gross Margin % of 64.22% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Prakit Holdings PCL and its competitors. This is 15% above median its historical median of 55.69. Over the past decade, Prakit Holdings PCL's Gross Margin % has ranged from 44.92 to 60.55. According to the industry distribution chart, Prakit Holdings PCL ranks #238 out of 941 companies in the Media - Diversified industry, placing it in the top 25.3%.
Is Prakit Holdings PCL's Gross Margin % too high?
Prakit Holdings PCL's current Gross Margin % of 64.22% is 15% above median its 10-year median of 55.69. Over the past 10 years, this metric has ranged from a low of 44.92 to a high of 60.55. The Media - Diversified industry median Gross Margin % is 38.99. Prakit Holdings PCL's value of 64.22% is 64.7% above this industry median. Based on the distribution chart, Prakit Holdings PCL ranks #238 out of 941 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Prakit Holdings PCL has a GF Score™ of 68/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Prakit Holdings PCL's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Prakit Holdings PCL ranks #238 out of 941 companies for Gross Margin %. This puts Prakit Holdings PCL in the upper half of its industry. The industry median Gross Margin % is 38.99. Prakit Holdings PCL's value of 64.22% is 64.7% above this benchmark. Historically, Prakit Holdings PCL's own Gross Margin % has ranged from 44.92 to 60.55 over the past decade. While the company's 10-year median is 55.69 vs. the industry median of 38.99, Prakit Holdings PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 941 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Prakit Holdings PCL's current Gross Margin % of 64.22% is 64.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Prakit Holdings PCL and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Prakit Holdings PCL's current Gross Margin % is 64.22%, which is 15% above median its own 10-year median of 55.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prakit Holdings PCL stock overvalued right now?
Based on GuruFocus' analysis, Prakit Holdings PCL (BKK:PRAKIT) is currently considered Modestly Undervalued. The stock's GF Value™ is ฿13.76, compared to a current price of ฿9.95 — trading 27.7% below its estimated fair value. The current Gross Margin % is 64.22%, which is 15% above median its 10-year median of 55.69 and 64.7% above the Media - Diversified industry median of 38.99. Prakit Holdings PCL's overall GF Score™ is 68/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Prakit Holdings PCL (BKK:PRAKIT), the current Gross Margin % is 64.22% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Prakit Holdings PCL (BKK:PRAKIT) Overvalued in 2026?
Based on GuruFocus' analysis, Prakit Holdings PCL stock appears to be undervalued.
The current stock price of ฿9.95 is trading 27.7% below its estimated GF Value™ of ฿13.76.
GuruFocus considers Prakit Holdings PCL to be Modestly Undervalued.
Key valuation signals for BKK:PRAKIT:
Gross Margin %: 64.22% (15% above median its 10-year median of 55.69)
GF Value™: ฿13.76 vs. price of ฿9.95 (27.7% below fair value)
Industry Position: 64.7% above the Media - Diversified median (#238 of 941)
No single metric tells the full story. See the BKK:PRAKIT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Prakit Holdings PCL is principally engaged in the production of media and advertisement, media agency, investing in securities, and providing the management service to subsidiary and affiliated companies. The company, along with its subsidiaries, operates in the following segments; Advertising production, Media agency, and Investing business.
68GF Score
Get the complete analysis for BKK:PRAKIT
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BKK:PRAKIT has been successfully added to your 
