Surapon Foods PCLBKK:SSF 63 Gross Margin % is 9.31% as of Mar. 2026, which is 27% below its 10-year median of 12.67. GuruFocus rates BKK:SSF with a GF Score™ of 63/100 and a GF Value™ of ฿7.19 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 1,906 Consumer Packaged Goods companies, Surapon Foods PCL ranks worse than 83.58% on this metric.
Surapon Foods PCL gross margin has been in long-term decline. The average rate of decline per year is -3.4%.
The historical rank and industry rank for Surapon Foods PCL's Gross Margin % or its related term are showing as below:
BKK:SSF'
s Gross Margin % Range Over the Past 10 Years
Min: 10.48 Med: 12.67 Max: 16.21
Current: 11.13
During the past 13 years, the highestGross Margin % of Surapon Foods PCL was 16.21%. The lowest was 10.48%. And the median was 12.67%.
BKK:SSF's Gross Margin % is ranked worse than 83.58% of 1906
companies
in the Consumer Packaged Goods industry
Industry Median: 26.355
vs BKK:SSF: 11.13
Surapon Foods PCL had a gross margin of 9.31% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Surapon Foods PCL was -3.40% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Surapon Foods PCL had a gross margin of 9.31% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Surapon Foods PCL Gross Margin % Related Terms
Surapon Foods PCL Gross Margin % Historical Data
* Premium members only.
The historical data trend for Surapon Foods PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, Surapon Foods PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Surapon Foods PCL Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Surapon Foods PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Surapon Foods PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Surapon Foods PCL (BKK:SSF) has a Gross Margin % of 9.31% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Surapon Foods PCL and its competitors. This is 27% below median its historical median of 12.67. Over the past decade, Surapon Foods PCL's Gross Margin % has ranged from 10.48 to 16.21. According to the industry distribution chart, Surapon Foods PCL ranks #1593 out of 1906 companies in the Consumer Packaged Goods industry, placing it in the top 83.6%.
Is Surapon Foods PCL's Gross Margin % too high?
Surapon Foods PCL's current Gross Margin % of 9.31% is 27% below median its 10-year median of 12.67. Over the past 10 years, this metric has ranged from a low of 10.48 to a high of 16.21. The Consumer Packaged Goods industry median Gross Margin % is 26.36. Surapon Foods PCL's value of 9.31% is 64.7% below this industry median. Based on the distribution chart, Surapon Foods PCL ranks #1593 out of 1906 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Surapon Foods PCL has a GF Score™ of 63/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Surapon Foods PCL's Gross Margin % compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Surapon Foods PCL ranks #1593 out of 1906 companies for Gross Margin %. This places Surapon Foods PCL in the lower half of its industry. The industry median Gross Margin % is 26.36. Surapon Foods PCL's value of 9.31% is 64.7% below this benchmark. Historically, Surapon Foods PCL's own Gross Margin % has ranged from 10.48 to 16.21 over the past decade. While the company's 10-year median is 12.67 vs. the industry median of 26.36, Surapon Foods PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.36, based on 1,906 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Surapon Foods PCL's current Gross Margin % of 9.31% is 64.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Surapon Foods PCL and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Surapon Foods PCL's current Gross Margin % is 9.31%, which is 27% below median its own 10-year median of 12.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Surapon Foods PCL stock overvalued right now?
Based on GuruFocus' analysis, Surapon Foods PCL (BKK:SSF) is currently considered Possible Value Trap. The stock's GF Value™ is ฿7.19, compared to a current price of ฿5.05 — trading 29.8% below its estimated fair value. The current Gross Margin % is 9.31%, which is 27% below median its 10-year median of 12.67 and 64.7% below the Consumer Packaged Goods industry median of 26.36. Surapon Foods PCL's overall GF Score™ is 63/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Surapon Foods PCL (BKK:SSF), the current Gross Margin % is 9.31% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Surapon Foods PCL (BKK:SSF) Overvalued in 2026?
Based on GuruFocus' analysis, Surapon Foods PCL stock appears to be undervalued.
The current stock price of ฿5.05 is trading 29.8% below its estimated GF Value™ of ฿7.19.
GuruFocus considers Surapon Foods PCL to be Possible Value Trap.
Key valuation signals for BKK:SSF:
Gross Margin %: 9.31% (27% below median its 10-year median of 12.67)
GF Value™: ฿7.19 vs. price of ฿5.05 (29.8% below fair value)
Industry Position: 64.7% below the Consumer Packaged Goods median (#1593 of 1906)
No single metric tells the full story. See the BKK:SSF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Surapon Foods PCL is the manufacturer and distributor of seafoods, finished and semi-finished frozen foods, including ready-to-cook and ready-to-eat. The group operates in two business segments: the manufacturing & distribution of seafood, and finished & semi-finished frozen foods; and Cold storage warehouse & logistic service. The diversity of its products includes the main ingredients (boiled shrimp, sushi shrimp, fish, squid), ready-to-eat (dim sum, deep-fried food, and processed chicken), as well as Halal products under the Farhana brand (dim sum and deep-fried food).
63GF Score
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