Aditya Consumer MarketingBOM:540146 59 Gross Margin % is 31.28% as of Mar. 2026, which is 2% above its 10-year median of 30.69. GuruFocus rates BOM:540146 with a GF Score™ of 59/100 and a GF Value™ of ₹56.48 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 1,109 Retail - Cyclical companies, Aditya Consumer Marketing ranks worse than 59.51% on this metric.
BOM:540146's Gross Margin % is ranked worse than 59.51% of 1109
companies
in the Retail - Cyclical industry
Industry Median: 36.26
vs BOM:540146: 31.28
Aditya Consumer Marketing had a gross margin of 31.28% for the quarter that ended in Mar. 2026 => Competition eroding margins
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Aditya Consumer Marketing had a gross margin of 31.28% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Aditya Consumer Marketing Gross Margin % Related Terms
Aditya Consumer Marketing Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Department Stores subindustry, Aditya Consumer Marketing's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Aditya Consumer Marketing Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Aditya Consumer Marketing's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Aditya Consumer Marketing's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Aditya Consumer Marketing (BOM:540146) has a Gross Margin % of 31.28% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Aditya Consumer Marketing and its competitors. This is near median its historical median of 30.69. Over the past decade, Aditya Consumer Marketing's Gross Margin % has ranged from 17.53 to 34.40. According to the industry distribution chart, Aditya Consumer Marketing ranks #660 out of 1109 companies in the Retail - Cyclical industry, placing it in the top 59.5%.
Is Aditya Consumer Marketing's Gross Margin % too high?
Aditya Consumer Marketing's current Gross Margin % of 31.28% is near median its 10-year median of 30.69. Over the past 10 years, this metric has ranged from a low of 17.53 to a high of 34.40. The Retail - Cyclical industry median Gross Margin % is 36.26. Aditya Consumer Marketing's value of 31.28% is 13.7% below this industry median. Based on the distribution chart, Aditya Consumer Marketing ranks #660 out of 1109 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Aditya Consumer Marketing has a GF Score™ of 59/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Aditya Consumer Marketing's Gross Margin % compare to DDS and M?
According to the Retail - Cyclical industry distribution chart, Aditya Consumer Marketing ranks #660 out of 1109 companies for Gross Margin %. This places Aditya Consumer Marketing in the lower half of its industry. The industry median Gross Margin % is 36.26. Aditya Consumer Marketing's value of 31.28% is 13.7% below this benchmark. Historically, Aditya Consumer Marketing's own Gross Margin % has ranged from 17.53 to 34.40 over the past decade. While the company's 10-year median is 30.69 vs. the industry median of 36.26, Aditya Consumer Marketing has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.26, based on 1,109 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Aditya Consumer Marketing's current Gross Margin % of 31.28% is 13.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Aditya Consumer Marketing and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Aditya Consumer Marketing's current Gross Margin % is 31.28%, which is near median its own 10-year median of 30.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Aditya Consumer Marketing stock overvalued right now?
Based on GuruFocus' analysis, Aditya Consumer Marketing (BOM:540146) is currently considered Possible Value Trap. The stock's GF Value™ is ₹56.48, compared to a current price of ₹32.00 — trading 43.3% below its estimated fair value. The current Gross Margin % is 31.28%, which is near median its 10-year median of 30.69 and 13.7% below the Retail - Cyclical industry median of 36.26. Aditya Consumer Marketing's overall GF Score™ is 59/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Aditya Consumer Marketing (BOM:540146), the current Gross Margin % is 31.28% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Aditya Consumer Marketing (BOM:540146) Overvalued in 2026?
Based on GuruFocus' analysis, Aditya Consumer Marketing stock appears to be undervalued.
The current stock price of ₹32.00 is trading 43.3% below its estimated GF Value™ of ₹56.48.
GuruFocus considers Aditya Consumer Marketing to be Possible Value Trap.
Key valuation signals for BOM:540146:
Gross Margin %: 31.28% (near median its 10-year median of 30.69)
GF Value™: ₹56.48 vs. price of ₹32.00 (43.3% below fair value)
Industry Position: 13.7% below the Retail - Cyclical median (#660 of 1109)
No single metric tells the full story. See the BOM:540146 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Aditya Consumer Marketing Ltd is an India-based company engaged in the establishment and operation of Super Market retailing in consumer items, Food and Beverages (Restaurants), and Services (salons). The company through its 9 to 9 brand engages in multi-brand retail trade and operates and manages a chain of supermarkets, salon & spa services, fine dining restaurants providing multi-cuisine foods and beverages, take-away-express services, banquet and conference halls for corporate events and private parties such as birthday, marriage ceremony, anniversaries etc. at various locations of Patna, Gaya, Darbhanga and Muzaffarpur in the state of Bihar. The company's reportable segments are Retail Store, which generates the maximum revenue, Food and Beverages, and Salon.
59GF Score
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