Vivara ParticipacoesBSP:VIVA3 +1.02%93 Gross Margin % is 66.23% as of Mar. 2026, which is 3% below its 10-year median of 68.05. GuruFocus rates BSP:VIVA3 with a GF Score™ of 93/100 and a GF Value™ of R$33.62 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,113 Retail - Cyclical companies, Vivara Participacoes ranks better than 91.19% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Vivara Participacoes had a gross margin of 66.23% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Vivara Participacoes Gross Margin % Related Terms
Vivara Participacoes Gross Margin % Historical Data
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The historical data trend for Vivara Participacoes's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BSP:VIVA3 vs TPR, SIG, CPRI: Gross Margin % Comparison
For the Luxury Goods subindustry, Vivara Participacoes's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vivara Participacoes Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Vivara Participacoes's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Vivara Participacoes's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Vivara Participacoes (BSP:VIVA3) has a Gross Margin % of 66.23% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Vivara Participacoes and its competitors. This is near median its historical median of 68.05. Over the past decade, Vivara Participacoes' Gross Margin % has ranged from 65.44 to 71.20. According to the industry distribution chart, Vivara Participacoes ranks #98 out of 1113 companies in the Retail - Cyclical industry, placing it in the top 8.8%.
Is Vivara Participacoes' Gross Margin % too high?
Vivara Participacoes' current Gross Margin % of 66.23% is near median its 10-year median of 68.05. Over the past 10 years, this metric has ranged from a low of 65.44 to a high of 71.20. The Retail - Cyclical industry median Gross Margin % is 36.37. Vivara Participacoes' value of 66.23% is 82.1% above this industry median. Based on the distribution chart, Vivara Participacoes ranks #98 out of 1113 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Vivara Participacoes has a GF Score™ of 93/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Vivara Participacoes' Gross Margin % compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, Vivara Participacoes ranks #98 out of 1113 companies for Gross Margin %. This places Vivara Participacoes in the top 9% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 36.37. Vivara Participacoes' value of 66.23% is 82.1% above this benchmark. Historically, Vivara Participacoes' own Gross Margin % has ranged from 65.44 to 71.20 over the past decade. While the company's 10-year median is 68.05 vs. the industry median of 36.37, Vivara Participacoes has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.37, based on 1,113 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Vivara Participacoes's current Gross Margin % of 66.23% is 82.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Vivara Participacoes and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vivara Participacoes's current Gross Margin % is 66.23%, which is near median its own 10-year median of 68.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vivara Participacoes stock overvalued right now?
Based on GuruFocus' analysis, Vivara Participacoes (BSP:VIVA3) is currently considered Significantly Undervalued. The stock's GF Value™ is R$33.62, compared to a current price of R$22.75 — trading 32.3% below its estimated fair value. The current Gross Margin % is 66.23%, which is near median its 10-year median of 68.05 and 82.1% above the Retail - Cyclical industry median of 36.37. Vivara Participacoes' overall GF Score™ is 93/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Vivara Participacoes (BSP:VIVA3), the current Gross Margin % is 66.23% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vivara Participacoes (BSP:VIVA3) Overvalued in 2026?
Based on GuruFocus' analysis, Vivara Participacoes stock appears to be undervalued.
The current stock price of R$22.75 is trading 32.3% below its estimated GF Value™ of R$33.62.
GuruFocus considers Vivara Participacoes to be Significantly Undervalued.
Key valuation signals for BSP:VIVA3:
Gross Margin %: 66.23% (near median its 10-year median of 68.05)
GF Value™: R$33.62 vs. price of R$22.75 (32.3% below fair value)
Industry Position: 82.1% above the Retail - Cyclical median (#98 of 1113)
No single metric tells the full story. See the BSP:VIVA3 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vivara Participacoes SA is a Brazil-based company engaged in operating jewelry chain in Brazil. Its brands Vivara, Life by Vivara, Vivara Watches, Vivara Accessories e Vivara Fragrances are available at multiple sales points across the country. The firm operates business through Physical Stores, online sales and others. Substantial revenue is earned from the sales of Jewelry items.
93GF Score
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