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4imprint GroupCHIX:FOURL +0.97%87 Gross Margin % is 31.93% as of Dec. 2025, which is 10% below its 10-year median of 35.35. GuruFocus rates CHIX:FOURL with a GF Score™ of 87/100 and a GF Value™ of £47.54 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 941 Media - Diversified companies, 4imprint Group ranks worse than 60.89% on this metric.
4imprint Group PLC gross margin has been in long-term decline. The average rate of decline per year is -2.5%.
The historical rank and industry rank for 4imprint Group's Gross Margin % or its related term are showing as below:
CHIX:FOURl'
s Gross Margin % Range Over the Past 10 Years
Min: 30.3 Med: 35.35 Max: 38.22
Current: 32.37
During the past 13 years, the highestGross Margin % of 4imprint Group was 38.22%. The lowest was 30.30%. And the median was 35.35%.
CHIX:FOURl's Gross Margin % is ranked worse than 60.89% of 941
companies
in the Media - Diversified industry
Industry Median: 38.99
vs CHIX:FOURl: 32.37
4imprint Group had a gross margin of 31.93% for the quarter that ended in Dec. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for 4imprint Group was -2.50% per year.
4imprint Group (CHIX:FOURl) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
4imprint Group had a gross margin of 31.93% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
4imprint Group Gross Margin % Related Terms
4imprint Group Gross Margin % Historical Data
* Premium members only.
The historical data trend for 4imprint Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:FOURL vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, 4imprint Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
4imprint Group Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, 4imprint Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where 4imprint Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
4imprint Group (CHIX:FOURL) has a Gross Margin % of 31.93% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on 4imprint Group and its competitors. This is 10% below median its historical median of 35.35. Over the past decade, 4imprint Group's Gross Margin % has ranged from 30.30 to 38.22. According to the industry distribution chart, 4imprint Group ranks #573 out of 941 companies in the Media - Diversified industry, placing it in the top 60.9%.
Is 4imprint Group's Gross Margin % too high?
4imprint Group's current Gross Margin % of 31.93% is 10% below median its 10-year median of 35.35. Over the past 10 years, this metric has ranged from a low of 30.30 to a high of 38.22. The Media - Diversified industry median Gross Margin % is 38.99. 4imprint Group's value of 31.93% is 18.1% below this industry median. Based on the distribution chart, 4imprint Group ranks #573 out of 941 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, 4imprint Group has a GF Score™ of 87/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does 4imprint Group's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, 4imprint Group ranks #573 out of 941 companies for Gross Margin %. This places 4imprint Group in the lower half of its industry. The industry median Gross Margin % is 38.99. 4imprint Group's value of 31.93% is 18.1% below this benchmark. Historically, 4imprint Group's own Gross Margin % has ranged from 30.30 to 38.22 over the past decade. While the company's 10-year median is 35.35 vs. the industry median of 38.99, 4imprint Group has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 941 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. 4imprint Group's current Gross Margin % of 31.93% is 18.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on 4imprint Group and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. 4imprint Group's current Gross Margin % is 31.93%, which is 10% below median its own 10-year median of 35.35. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is 4imprint Group stock overvalued right now?
Based on GuruFocus' analysis, 4imprint Group (CHIX:FOURL) is currently considered Modestly Undervalued. The stock's GF Value™ is £47.54, compared to a current price of £39.48 — trading 17% below its estimated fair value. The current Gross Margin % is 31.93%, which is 10% below median its 10-year median of 35.35 and 18.1% below the Media - Diversified industry median of 38.99. 4imprint Group's overall GF Score™ is 87/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For 4imprint Group (CHIX:FOURL), the current Gross Margin % is 31.93% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is 4imprint Group (CHIX:FOURL) Overvalued in 2026?
Based on GuruFocus' analysis, 4imprint Group stock appears to be undervalued.
The current stock price of £39.48 is trading 17% below its estimated GF Value™ of £47.54.
GuruFocus considers 4imprint Group to be Modestly Undervalued.
Key valuation signals for CHIX:FOURL:
Gross Margin %: 31.93% (10% below median its 10-year median of 35.35)
GF Value™: £47.54 vs. price of £39.48 (17% below fair value)
Industry Position: 18.1% below the Media - Diversified median (#573 of 941)
No single metric tells the full story. See the CHIX:FOURL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
4imprint Group PLC is engaged in the sale and distribution of promotional products. The company operates in two geographical segments; North America and the United Kingdom and Ireland, Out of which a majority of its revenue is derived from the North American segment. Its products comprise apparel, stationery, technology, and food products among others. The company's plan of action involves achieving organic growth. This implies the use of data-driven, offline, and online direct marketing techniques thereby capturing large and fragmented promotional product markets.
87GF Score
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