FMBV (Full Motion Beverage) Gross Margin %: -1,600.00% (As of Mar. 2008)


What is Full Motion Beverage Gross Margin %?

Full Motion Beverage FMBV Gross Margin % is -1,600.00% as of Mar. 2008.

Gross Margin % is calculated as gross profit divided by its revenue. Full Motion Beverage's Gross Profit for the three months ended in Mar. 2008 was $-0.02 Mil. Full Motion Beverage's Revenue for the three months ended in Mar. 2008 was $0.00 Mil. Therefore, Full Motion Beverage's Gross Margin % for the quarter that ended in Mar. 2008 was -1,600.00%.


The historical rank and industry rank for Full Motion Beverage's Gross Margin % or its related term are showing as below:


FMBV's Gross Margin % is not ranked *
in the Beverages - Non-Alcoholic industry.
Industry Median: 38.43
* Ranked among companies with meaningful Gross Margin % only.

Full Motion Beverage had a gross margin of -1,600.00% for the quarter that ended in Mar. 2008 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Full Motion Beverage was 0.00% per year.

Full Motion Beverage  (OTCPK:FMBV) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Full Motion Beverage had a gross margin of -1,600.00% for the quarter that ended in Mar. 2008 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Full Motion Beverage Gross Margin % Related Terms

Full Motion Beverage Gross Margin % Historical Data

* Premium members only.

The historical data trend for Full Motion Beverage's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Full Motion Beverage Gross Margin % Chart

Full Motion Beverage Annual Data
Trend Dec02 Dec03 Dec04 Dec05 Dec06 Dec07
Gross Margin %
Get a 7-Day Free Trial 42.86 10.00 28.73 20.11 34.34

Full Motion Beverage Quarterly Data
Jun03 Sep03 Dec03 Mar04 Jun04 Sep04 Dec04 Mar05 Jun05 Sep05 Dec05 Mar06 Jun06 Sep06 Dec06 Mar07 Jun07 Sep07 Dec07 Mar08
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 84.95 95.70 72.46 1,086.36 -1,600.00

FMBV vs BCCI, BEVS, LBIX: Gross Margin % Comparison

For the Beverages - Non-Alcoholic subindustry, Full Motion Beverage's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Full Motion Beverage Gross Margin % vs Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Full Motion Beverage's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Full Motion Beverage's Gross Margin % falls into.


Full Motion Beverage Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Full Motion Beverage's Gross Margin for the fiscal year that ended in Dec. 2007 is calculated as

Gross Margin % (A: Dec. 2007 )=Gross Profit (A: Dec. 2007 ) / Revenue (A: Dec. 2007 )
=0.1 / 0.396
=(Revenue - Cost of Goods Sold) / Revenue
=(0.396 - 0.26) / 0.396
=34.34 %

Full Motion Beverage's Gross Margin for the quarter that ended in Mar. 2008 is calculated as


Gross Margin % (Q: Mar. 2008 )=Gross Profit (Q: Mar. 2008 ) / Revenue (Q: Mar. 2008 )
=-0 / 0.001
=(Revenue - Cost of Goods Sold) / Revenue
=(0.001 - 0.017) / 0.001
=-1,600.00 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of -1,600.00% mean?
Full Motion Beverage (FMBV) has a Gross Margin % of -1,600.00% as of Mar. 2008. Gross margin is the ratio of total gross profit to net sales. View historical data on Full Motion Beverage and its competitors.
Is Full Motion Beverage's Gross Margin % too high?
Full Motion Beverage's current Gross Margin % is -1,600.00%.
How does Full Motion Beverage's Gross Margin % compare to BCCI and BEVS?
Full Motion Beverage's Gross Margin % of -1,600.00% can be compared against companies in the Beverages - Non-Alcoholic industry. The industry median Gross Margin % is 38.43. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Non-Alcoholic company?
The median Gross Margin % among Beverages - Non-Alcoholic companies is 38.43, based on 115 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Full Motion Beverage and its competitors. For the Beverages - Non-Alcoholic industry, the median Gross Margin % is 38.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Full Motion Beverage's current Gross Margin % is -1,600.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Full Motion Beverage stock overvalued right now?
Full Motion Beverage (FMBV) has a current Gross Margin % of -1,600.00%. The current Gross Margin % is -1,600.00%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Full Motion Beverage (FMBV), the current Gross Margin % is -1,600.00% as of Mar. 2008. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Full Motion Beverage Business Description

Address 121-24 Dupont Street, Plainview, NY, USA, 11803
Full Motion Beverage Inc is in the business of developing, marketing, and distributing non-alcoholic beverage brands that are either proprietary or exclusively represented. The various non-alcoholic beverage brands in its portfolio are Mojava, a ready-to-drink (RTD) black coffee beverage; Energize, an energy booster drink; Liquid Ice Energy Drink, Manhattan Special Premium Coffee Soda, and all Performaxx and Mojito brand beverages.