Europris ASAFRA:2RG +0.38%84 Gross Margin % is 39.46% as of Mar. 2026, which is 7% below its 10-year median of 42.48. GuruFocus rates FRA:2RG with a GF Score™ of 84/100 and a GF Value™ of €9.72 (Modestly Undervalued). The stock has 4 warning signs investors should review. Among 305 Retail - Defensive companies, Europris ASA ranks better than 86.56% on this metric.
Europris ASA gross margin has been in long-term decline. The average rate of decline per year is -2%.
The historical rank and industry rank for Europris ASA's Gross Margin % or its related term are showing as below:
FRA:2RG'
s Gross Margin % Range Over the Past 10 Years
Min: 40.31 Med: 42.48 Max: 46.41
Current: 40.98
During the past 13 years, the highestGross Margin % of Europris ASA was 46.41%. The lowest was 40.31%. And the median was 42.48%.
FRA:2RG's Gross Margin % is ranked better than 86.56% of 305
companies
in the Retail - Defensive industry
Industry Median: 24.14
vs FRA:2RG: 40.98
Europris ASA had a gross margin of 39.46% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Europris ASA was -2.00% per year.
Europris ASA (FRA:2RG) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Europris ASA had a gross margin of 39.46% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Europris ASA Gross Margin % Related Terms
Europris ASA Gross Margin % Historical Data
* Premium members only.
The historical data trend for Europris ASA's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:2RG vs WMT, COST, TGT: Gross Margin % Comparison
For the Discount Stores subindustry, Europris ASA's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Europris ASA Gross Margin % vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Europris ASA's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Europris ASA's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Europris ASA (FRA:2RG) has a Gross Margin % of 39.46% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Europris ASA and its competitors. This is near median its historical median of 42.48. Over the past decade, Europris ASA's Gross Margin % has ranged from 40.31 to 46.41. According to the industry distribution chart, Europris ASA ranks #41 out of 305 companies in the Retail - Defensive industry, placing it in the top 13.4%.
Is Europris ASA's Gross Margin % too high?
Europris ASA's current Gross Margin % of 39.46% is near median its 10-year median of 42.48. Over the past 10 years, this metric has ranged from a low of 40.31 to a high of 46.41. The Retail - Defensive industry median Gross Margin % is 24.14. Europris ASA's value of 39.46% is 63.5% above this industry median. Based on the distribution chart, Europris ASA ranks #41 out of 305 companies in the Retail - Defensive industry, which is in the top quartile — a strong position relative to peers. Overall, Europris ASA has a GF Score™ of 84/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Europris ASA's Gross Margin % compare to WMT and COST?
According to the Retail - Defensive industry distribution chart, Europris ASA ranks #41 out of 305 companies for Gross Margin %. This places Europris ASA in the top 13% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 24.14. Europris ASA's value of 39.46% is 63.5% above this benchmark. Historically, Europris ASA's own Gross Margin % has ranged from 40.31 to 46.41 over the past decade. While the company's 10-year median is 42.48 vs. the industry median of 24.14, Europris ASA has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Defensive company?
The median Gross Margin % among Retail - Defensive companies is 24.14, based on 305 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Europris ASA's current Gross Margin % of 39.46% is 63.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Europris ASA and its competitors. For the Retail - Defensive industry, the median Gross Margin % is 24.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Europris ASA's current Gross Margin % is 39.46%, which is near median its own 10-year median of 42.48. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Europris ASA stock overvalued right now?
Based on GuruFocus' analysis, Europris ASA (FRA:2RG) is currently considered Modestly Undervalued. The stock's GF Value™ is €9.72, compared to a current price of €7.90 — trading 18.7% below its estimated fair value. The current Gross Margin % is 39.46%, which is near median its 10-year median of 42.48 and 63.5% above the Retail - Defensive industry median of 24.14. Europris ASA's overall GF Score™ is 84/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Europris ASA (FRA:2RG), the current Gross Margin % is 39.46% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Europris ASA (FRA:2RG) Overvalued in 2026?
Based on GuruFocus' analysis, Europris ASA stock appears to be undervalued.
The current stock price of €7.90 is trading 18.7% below its estimated GF Value™ of €9.72.
GuruFocus considers Europris ASA to be Modestly Undervalued.
Key valuation signals for FRA:2RG:
Gross Margin %: 39.46% (near median its 10-year median of 42.48)
GF Value™: €9.72 vs. price of €7.90 (18.7% below fair value)
Industry Position: 63.5% above the Retail - Defensive median (#41 of 305)
No single metric tells the full story. See the FRA:2RG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Europris ASA is a Norwegian discount store company. The group consists of two segments, Norway and Sweden. The Norwegian segment includes Europris ASA, Europris Holding AS, Europris AS, Europris Butikkdrift AS, Lekekassen Holding AS, and Strikkemekka Holding AS. The Swedish segment consists of Runsvengruppen AB, OoB AB, Runsven AB, Runsven Fastighets AB, and OoB Finans AB. The group operates a chain of stores in the discount variety retail sector and online stores that sell consumer goods, including sales to franchise stores. Retail sales are usually settled in cash or by debit or credit cards.
84GF Score
Get the complete analysis for FRA:2RG
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:2RG has been successfully added to your 
