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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Europris ASA's intangible assets for the quarter that ended in Jun. 2026 was €292 Mil.
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Europris ASA Intangible Assets Related Terms
Europris ASA Intangible Assets Historical Data
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The historical data trend for Europris ASA's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Europris ASA (FRA:2RG) has a Intangible Assets of €292 Mil as of Jun. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Europris ASA and its competitors.
Is Europris ASA's Intangible Assets too high?
Europris ASA's current Intangible Assets is €292 Mil. Overall, Europris ASA has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Europris ASA's Intangible Assets compare to WMT and COST?
Europris ASA's Intangible Assets of €292 Mil can be compared against companies in the Retail - Defensive industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Retail - Defensive company?
A good Intangible Assets depends on the Retail - Defensive industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Europris ASA and its competitors. Europris ASA's current Intangible Assets is €292 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Europris ASA stock overvalued right now?
Based on GuruFocus' analysis, Europris ASA (FRA:2RG) is currently considered Modestly Undervalued. The stock's GF Value™ is €8.80, compared to a current price of €7.58 — trading 13.9% below its estimated fair value. The current Intangible Assets is €292 Mil. Europris ASA's overall GF Score™ is 83/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Europris ASA (FRA:2RG), the current Intangible Assets is €292 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Europris ASA (FRA:2RG) Overvalued in 2026?
Based on GuruFocus' analysis, Europris ASA stock appears to be undervalued.
The current stock price of €7.58 is trading 13.9% below its estimated GF Value™ of €8.80.
GuruFocus considers Europris ASA to be Modestly Undervalued.
Key valuation signals for FRA:2RG:
Intangible Assets: €292 Mil
GF Value™: €8.80 vs. price of €7.58 (13.9% below fair value)
No single metric tells the full story. See the FRA:2RG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Europris ASA is a Norwegian discount store company. The group consists of two segments, Norway and Sweden. The Norwegian segment includes Europris ASA, Europris Holding AS, Europris AS, Europris Butikkdrift AS, Lekekassen Holding AS, and Strikkemekka Holding AS. The Swedish segment consists of Runsvengruppen AB, OoB AB, Runsven AB, Runsven Fastighets AB, and OoB Finans AB. The group operates a chain of stores in the discount variety retail sector and online stores that sell consumer goods, including sales to franchise stores. Retail sales are usually settled in cash or by debit or credit cards.
83GF Score
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