Planet FitnessFRA:3PL -3.29%80 Gross Margin % is 50.85% as of Mar. 2026, which is 2% below its 10-year median of 51.97. GuruFocus rates FRA:3PL with a GF Score™ of 80/100 and a GF Value™ of €90.91 (Possible Value Trap). The stock has 1 warning sign investors should review. Among 793 Travel & Leisure companies, Planet Fitness ranks better than 60.4% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Planet Fitness had a gross margin of 50.85% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Planet Fitness Gross Margin % Related Terms
Planet Fitness Gross Margin % Historical Data
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The historical data trend for Planet Fitness's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:3PL vs MAT, YETI, GOLF: Gross Margin % Comparison
For the Leisure subindustry, Planet Fitness's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Planet Fitness Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Planet Fitness's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Planet Fitness's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Planet Fitness (FRA:3PL) has a Gross Margin % of 50.85% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Planet Fitness and its competitors. This is near median its historical median of 51.97. Over the past decade, Planet Fitness' Gross Margin % has ranged from 45.89 to 55.83. According to the industry distribution chart, Planet Fitness ranks #314 out of 793 companies in the Travel & Leisure industry, placing it in the top 39.6%.
Is Planet Fitness' Gross Margin % too high?
Planet Fitness' current Gross Margin % of 50.85% is near median its 10-year median of 51.97. Over the past 10 years, this metric has ranged from a low of 45.89 to a high of 55.83. The Travel & Leisure industry median Gross Margin % is 44.02. Planet Fitness' value of 50.85% is 15.5% above this industry median. Based on the distribution chart, Planet Fitness ranks #314 out of 793 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Planet Fitness has a GF Score™ of 80/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Planet Fitness' Gross Margin % compare to MAT and YETI?
According to the Travel & Leisure industry distribution chart, Planet Fitness ranks #314 out of 793 companies for Gross Margin %. This puts Planet Fitness in the upper half of its industry. The industry median Gross Margin % is 44.02. Planet Fitness' value of 50.85% is 15.5% above this benchmark. Historically, Planet Fitness' own Gross Margin % has ranged from 45.89 to 55.83 over the past decade. While the company's 10-year median is 51.97 vs. the industry median of 44.02, Planet Fitness has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Planet Fitness's current Gross Margin % of 50.85% is 15.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Planet Fitness and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Planet Fitness's current Gross Margin % is 50.85%, which is near median its own 10-year median of 51.97. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Planet Fitness stock overvalued right now?
Based on GuruFocus' analysis, Planet Fitness (FRA:3PL) is currently considered Possible Value Trap. The stock's GF Value™ is €90.91, compared to a current price of €45.25 — trading 50.2% below its estimated fair value. The current Gross Margin % is 50.85%, which is near median its 10-year median of 51.97 and 15.5% above the Travel & Leisure industry median of 44.02. Planet Fitness' overall GF Score™ is 80/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Planet Fitness (FRA:3PL), the current Gross Margin % is 50.85% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Planet Fitness (FRA:3PL) Overvalued in 2026?
Based on GuruFocus' analysis, Planet Fitness stock appears to be undervalued.
The current stock price of €45.25 is trading 50.2% below its estimated GF Value™ of €90.91.
GuruFocus considers Planet Fitness to be Possible Value Trap.
Key valuation signals for FRA:3PL:
Gross Margin %: 50.85% (near median its 10-year median of 51.97)
GF Value™: €90.91 vs. price of €45.25 (50.2% below fair value)
Industry Position: 15.5% above the Travel & Leisure median (#314 of 793)
No single metric tells the full story. See the FRA:3PL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
80GF Score
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