Planet Fitness (FRA:3PL) Intrinsic Value: Projected FCF: €16.71 (As of Sep. 16, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:3PL Planet Fitness Inc FRA:3PL
73 GF Score
Price €43.66
GF Value €91.64
Valuation Possible Value Trap
! 3 Warning Signs
View Full Analysis

What is Planet Fitness Intrinsic Value: Projected FCF?

Planet Fitness FRA:3PL -0.91% 73 Intrinsic Value: Projected FCF is €16.71 as of Sep. 16, 2026. GuruFocus rates FRA:3PL with a GF Score™ of 73/100 and a GF Value™ of €91.64 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 593 Travel & Leisure companies, Planet Fitness ranks worse than 82.12% on this metric.

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2026-09-16), Planet Fitness's Intrinsic Value: Projected FCF is €16.71. The stock price of Planet Fitness is €43.66. Therefore, Planet Fitness's Price-to-Intrinsic-Value-Projected-FCF of today is 2.6.

The historical rank and industry rank for Planet Fitness's Intrinsic Value: Projected FCF or its related term are showing as below:

FRA:3PL' s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 2.61   Med: 5.47   Max: 24.32
Current: 2.61

During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Planet Fitness was 24.32. The lowest was 2.61. And the median was 5.47.

FRA:3PL's Price-to-Projected-FCF is ranked worse than
82.12% of 593 companies
in the Travel & Leisure industry
Industry Median: 0.9 vs FRA:3PL: 2.61

Planet Fitness  (FRA:3PL) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

Planet Fitness's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=43.66/17.969356061861
=2.43

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Planet Fitness Intrinsic Value: Projected FCF Related Terms


Planet Fitness Intrinsic Value: Projected FCF Historical Data

* Premium members only.

The historical data trend for Planet Fitness's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Planet Fitness Intrinsic Value: Projected FCF Chart

Planet Fitness Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intrinsic Value: Projected FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.84 7.60 14.99 17.96 18.41

Planet Fitness Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Intrinsic Value: Projected FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

FRA:3PL vs MAT, YETI, GOLF: Intrinsic Value: Projected FCF Comparison

For the Leisure subindustry, Planet Fitness's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Planet Fitness Price-to-Projected-FCF vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Planet Fitness's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where Planet Fitness's Price-to-Projected-FCF falls into.


FRA:3PL
73GF Score
Planet Fitness Inc FRA:3PL
Intrinsic Value: Projected FCF is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Planet Fitness Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)


Add all the Free Cash Flow together and divide 6 will get Planet Fitness's Free Cash Flow(6 year avg) = €138.35.

Planet Fitness's Intrinsic Value: Projected FCF for today is calculated as

Intrinsic Value: Projected FCF=(Growth Multiple*Free Cash Flow (6 year avg)+Total Stockholders Equity (Jun26)/0.8)/Shares Outstanding (Diluted Average)
=(14.862653310476*138.3455216+-535.93719933526/0.8)/77.145782
=17.97

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: Projected FCF of €16.71 mean?
Planet Fitness (FRA:3PL) has a Intrinsic Value: Projected FCF of €16.71 as of Sep. 16, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Planet Fitness and its competitors. According to the industry distribution chart, Planet Fitness ranks #487 out of 593 companies in the Travel & Leisure industry, placing it in the top 82.1%.
Is Planet Fitness' Intrinsic Value: Projected FCF too high?
Planet Fitness' current Intrinsic Value: Projected FCF is €16.71. Based on the distribution chart, Planet Fitness ranks #487 out of 593 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Planet Fitness has a GF Score™ of 73/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Planet Fitness' Intrinsic Value: Projected FCF compare to MAT and YETI?
According to the Travel & Leisure industry distribution chart, Planet Fitness ranks #487 out of 593 companies for Intrinsic Value: Projected FCF. This places Planet Fitness in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.90. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Travel & Leisure company?
The median Intrinsic Value: Projected FCF among Travel & Leisure companies is 0.90, based on 593 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Planet Fitness and its competitors. For the Travel & Leisure industry, the median Intrinsic Value: Projected FCF is 0.90 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Planet Fitness's current Intrinsic Value: Projected FCF is €16.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Planet Fitness stock overvalued right now?
Based on GuruFocus' analysis, Planet Fitness (FRA:3PL) is currently considered Possible Value Trap. The stock's GF Value™ is €91.64, compared to a current price of €43.66 — trading 52.4% below its estimated fair value. The current Intrinsic Value: Projected FCF is €16.71. Planet Fitness' overall GF Score™ is 73/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Planet Fitness (FRA:3PL), the current Intrinsic Value: Projected FCF is €16.71 as of Sep. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Planet Fitness (FRA:3PL) Overvalued in 2026?

Based on GuruFocus' analysis, Planet Fitness stock appears to be undervalued. The current stock price of €43.66 is trading 52.4% below its estimated GF Value™ of €91.64. GuruFocus considers Planet Fitness to be Possible Value Trap.

Key valuation signals for FRA:3PL:

  • Intrinsic Value: Projected FCF: €16.71
  • GF Value™: €91.64 vs. price of €43.66 (52.4% below fair value)
  • GF Score™: 73/100 with 3 warning signs

No single metric tells the full story. See the FRA:3PL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Planet Fitness Business Description

Address 4 Liberty Lane West, Hampton, NH, USA, 03842
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
73GF Score

Get the complete analysis for FRA:3PL

Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€43.66
Price
€91.64
GF Value