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Midsona ABFRA:9KF +0.20%63 Gross Margin % is 28.74% as of Jun. 2026, which is 1% above its 10-year median of 28.32. GuruFocus rates FRA:9KF with a GF Score™ of 63/100 and a GF Value™ of €0.68. The stock has 7 warning signs investors should review. Among 1,910 Consumer Packaged Goods companies, Midsona AB ranks better than 53.14% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Midsona AB's Gross Profit for the
three
months ended in Jun. 2026 was €22.8 Mil. Midsona AB's Revenue for the
three
months ended in Jun. 2026 was €79.4 Mil. Therefore, Midsona AB's Gross Margin % for the quarter that ended in Jun. 2026 was 28.74%.
The historical rank and industry rank for Midsona AB's Gross Margin % or its related term are showing as below:
FRA:9KF'
s Gross Margin % Range Over the Past 10 Years
Min: 22.52 Med: 28.32 Max: 35.38
Current: 27.54
During the past 13 years, the highestGross Margin % of Midsona AB was 35.38%. The lowest was 22.52%. And the median was 28.32%.
FRA:9KF's Gross Margin % is ranked better than 53.14% of 1910
companies
in the Consumer Packaged Goods industry
Industry Median: 26.355
vs FRA:9KF: 27.54
Midsona AB had a gross margin of 28.74% for the quarter that ended in Jun. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Midsona AB was 0.40% per year.
Midsona AB (FRA:9KF) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Midsona AB had a gross margin of 28.74% for the quarter that ended in Jun. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Midsona AB Gross Margin % Related Terms
Midsona AB Gross Margin % Historical Data
* Premium members only.
The historical data trend for Midsona AB's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, Midsona AB's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Midsona AB Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Midsona AB's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Midsona AB's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Midsona AB (FRA:9KF) has a Gross Margin % of 28.74% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Midsona AB and its competitors. This is near median its historical median of 28.32. Over the past decade, Midsona AB's Gross Margin % has ranged from 22.52 to 35.38. According to the industry distribution chart, Midsona AB ranks #895 out of 1910 companies in the Consumer Packaged Goods industry, placing it in the top 46.9%.
Is Midsona AB's Gross Margin % too high?
Midsona AB's current Gross Margin % of 28.74% is near median its 10-year median of 28.32. Over the past 10 years, this metric has ranged from a low of 22.52 to a high of 35.38. The Consumer Packaged Goods industry median Gross Margin % is 26.36. Midsona AB's value of 28.74% is 9% above this industry median. Based on the distribution chart, Midsona AB ranks #895 out of 1910 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Midsona AB has a GF Score™ of 63/100, reflecting its overall financial health beyond just this single metric.
How does Midsona AB's Gross Margin % compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Midsona AB ranks #895 out of 1910 companies for Gross Margin %. This puts Midsona AB in the upper half of its industry. The industry median Gross Margin % is 26.36. Midsona AB's value of 28.74% is 9% above this benchmark. Historically, Midsona AB's own Gross Margin % has ranged from 22.52 to 35.38 over the past decade. While the company's 10-year median is 28.32 vs. the industry median of 26.36, Midsona AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.36, based on 1,910 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Midsona AB's current Gross Margin % of 28.74% is 9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Midsona AB and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Midsona AB's current Gross Margin % is 28.74%, which is near median its own 10-year median of 28.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Midsona AB stock overvalued right now?
Midsona AB (FRA:9KF) has a current Gross Margin % of 28.74%. The stock's GF Value™ is €0.68, compared to a current price of €1.00 — trading 46.8% above its estimated fair value. The current Gross Margin % is 28.74%, which is near median its 10-year median of 28.32 and 9% above the Consumer Packaged Goods industry median of 26.36. Midsona AB's overall GF Score™ is 63/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Midsona AB (FRA:9KF), the current Gross Margin % is 28.74% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Midsona AB (FRA:9KF) Overvalued in 2026?
Based on GuruFocus' analysis, Midsona AB stock appears to be overvalued.
The current stock price of €1.00 is trading 46.8% above its estimated GF Value™ of €0.68.
Key valuation signals for FRA:9KF:
Gross Margin %: 28.74% (near median its 10-year median of 28.32)
GF Value™: €0.68 vs. price of €1.00 (46.8% above fair value)
Industry Position: 9% above the Consumer Packaged Goods median (#895 of 1910)
No single metric tells the full story. See the FRA:9KF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Midsona AB is a consumer goods company. It markets and sells health foods, sports nutrition, superfood, dietary supplements,and cold remedies. Its products are within three categories: organic products, healthfoods and self care products. The firm markets and sells its products under Urtekram, Friggs, Dalblads, Naturdiet, Tri tolonen, Kung markatta, Helios and Miwana brand names. It operates in Sweden, Norway, and Finland.
63GF Score
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