Krispy KremeFRA:9YM -0.33%48 Gross Margin % is 75.93% as of Mar. 2026, which is 3% above its 10-year median of 73.58. GuruFocus rates FRA:9YM with a GF Score™ of 48/100 and a GF Value™ of €7.64 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 305 Retail - Defensive companies, Krispy Kreme ranks better than 98.69% on this metric.
The historical rank and industry rank for Krispy Kreme's Gross Margin % or its related term are showing as below:
FRA:9YM'
s Gross Margin % Range Over the Past 10 Years
Min: 69.03 Med: 73.58 Max: 75.56
Current: 75.56
During the past 8 years, the highestGross Margin % of Krispy Kreme was 75.56%. The lowest was 69.03%. And the median was 73.58%.
FRA:9YM's Gross Margin % is ranked better than 98.69% of 305
companies
in the Retail - Defensive industry
Industry Median: 24.08
vs FRA:9YM: 75.56
Krispy Kreme had a gross margin of 75.93% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Krispy Kreme was 0.80% per year.
Krispy Kreme (FRA:9YM) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Krispy Kreme had a gross margin of 75.93% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Krispy Kreme Gross Margin % Related Terms
Krispy Kreme Gross Margin % Historical Data
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The historical data trend for Krispy Kreme's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:9YM vs VLGEA, YSWY, NGVC: Gross Margin % Comparison
For the Grocery Stores subindustry, Krispy Kreme's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Krispy Kreme Gross Margin % vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Krispy Kreme's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Krispy Kreme's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Krispy Kreme (FRA:9YM) has a Gross Margin % of 75.93% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Krispy Kreme and its competitors. This is near median its historical median of 73.58. Over the past decade, Krispy Kreme's Gross Margin % has ranged from 69.03 to 75.56. According to the industry distribution chart, Krispy Kreme ranks #4 out of 305 companies in the Retail - Defensive industry, placing it in the top 1.3%.
Is Krispy Kreme's Gross Margin % too high?
Krispy Kreme's current Gross Margin % of 75.93% is near median its 10-year median of 73.58. Over the past 10 years, this metric has ranged from a low of 69.03 to a high of 75.56. The Retail - Defensive industry median Gross Margin % is 24.08. Krispy Kreme's value of 75.93% is 215.3% above this industry median. Based on the distribution chart, Krispy Kreme ranks #4 out of 305 companies in the Retail - Defensive industry, which is in the top quartile — a strong position relative to peers. Overall, Krispy Kreme has a GF Score™ of 48/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Krispy Kreme's Gross Margin % compare to VLGEA and YSWY?
According to the Retail - Defensive industry distribution chart, Krispy Kreme ranks #4 out of 305 companies for Gross Margin %. This places Krispy Kreme in the top 1% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 24.08. Krispy Kreme's value of 75.93% is 215.3% above this benchmark. Historically, Krispy Kreme's own Gross Margin % has ranged from 69.03 to 75.56 over the past decade. While the company's 10-year median is 73.58 vs. the industry median of 24.08, Krispy Kreme has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Defensive company?
The median Gross Margin % among Retail - Defensive companies is 24.08, based on 305 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Krispy Kreme's current Gross Margin % of 75.93% is 215.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Krispy Kreme and its competitors. For the Retail - Defensive industry, the median Gross Margin % is 24.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Krispy Kreme's current Gross Margin % is 75.93%, which is near median its own 10-year median of 73.58. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Krispy Kreme stock overvalued right now?
Based on GuruFocus' analysis, Krispy Kreme (FRA:9YM) is currently considered Possible Value Trap. The stock's GF Value™ is €7.64, compared to a current price of €3.02 — trading 60.5% below its estimated fair value. The current Gross Margin % is 75.93%, which is near median its 10-year median of 73.58 and 215.3% above the Retail - Defensive industry median of 24.08. Krispy Kreme's overall GF Score™ is 48/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Krispy Kreme (FRA:9YM), the current Gross Margin % is 75.93% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Krispy Kreme (FRA:9YM) Overvalued in 2026?
Based on GuruFocus' analysis, Krispy Kreme stock appears to be undervalued.
The current stock price of €3.02 is trading 60.5% below its estimated GF Value™ of €7.64.
GuruFocus considers Krispy Kreme to be Possible Value Trap.
Key valuation signals for FRA:9YM:
Gross Margin %: 75.93% (near median its 10-year median of 73.58)
GF Value™: €7.64 vs. price of €3.02 (60.5% below fair value)
Industry Position: 215.3% above the Retail - Defensive median (#4 of 305)
No single metric tells the full story. See the FRA:9YM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Krispy Kreme Inc is a sweet-treat brand company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in-mouth experience. It operates through its network of fresh Doughnut Shops, partnerships with retailers, and a growing e-commerce and delivery business. The company conducts its business through the following three reported segments: U.S., which includes all operations in the United States; International, which includes operations in the U.K., Ireland, Australia, New Zealand, Canada, Japan, and Mexico; and Market Development, which includes franchise operations world-wide. It derives maximum revenue from the U.S. segment.
48GF Score
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