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Diamondrock Hospitality CoFRA:HBO +2.70%65 Gross Margin % is 60.87% as of Jun. 2026, which is 48% above its 10-year median of 41.21. GuruFocus rates FRA:HBO with a GF Score™ of 65/100 and a GF Value™ of €8.03 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 670 REITs companies, Diamondrock Hospitality Co ranks worse than 77.46% on this metric.
Diamondrock Hospitality Co (FRA:HBO) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Diamondrock Hospitality Co had a gross margin of 60.87% for the quarter that ended in Jun. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Diamondrock Hospitality Co Gross Margin % Related Terms
Diamondrock Hospitality Co Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:HBO vs PK, SHO, PEB: Gross Margin % Comparison
For the REIT - Hotel & Motel subindustry, Diamondrock Hospitality Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Diamondrock Hospitality Co Gross Margin % vs REITs Industry
For the REITs industry and Real Estate sector, Diamondrock Hospitality Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Diamondrock Hospitality Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Diamondrock Hospitality Co (FRA:HBO) has a Gross Margin % of 60.87% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Diamondrock Hospitality Co and its competitors. This is 48% above median its historical median of 41.21. According to the industry distribution chart, Diamondrock Hospitality Co ranks #519 out of 670 companies in the REITs industry, placing it in the top 77.5%.
Is Diamondrock Hospitality Co's Gross Margin % too high?
Diamondrock Hospitality Co's current Gross Margin % of 60.87% is 48% above median its 10-year median of 41.21. The REITs industry median Gross Margin % is 69.71. Diamondrock Hospitality Co's value of 60.87% is 12.7% below this industry median. Based on the distribution chart, Diamondrock Hospitality Co ranks #519 out of 670 companies in the REITs industry, which is in the bottom quartile relative to peers. Overall, Diamondrock Hospitality Co has a GF Score™ of 65/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Diamondrock Hospitality Co's Gross Margin % compare to PK and SHO?
According to the REITs industry distribution chart, Diamondrock Hospitality Co ranks #519 out of 670 companies for Gross Margin %. This places Diamondrock Hospitality Co in the lower half of its industry. The industry median Gross Margin % is 69.71. Diamondrock Hospitality Co's value of 60.87% is 12.7% below this benchmark. While the company's 10-year median is 41.21 vs. the industry median of 69.71, Diamondrock Hospitality Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a REITs company?
The median Gross Margin % among REITs companies is 69.71, based on 670 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Diamondrock Hospitality Co's current Gross Margin % of 60.87% is 12.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Diamondrock Hospitality Co and its competitors. For the REITs industry, the median Gross Margin % is 69.71 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Diamondrock Hospitality Co's current Gross Margin % is 60.87%, which is 48% above median its own 10-year median of 41.21. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Diamondrock Hospitality Co stock overvalued right now?
Based on GuruFocus' analysis, Diamondrock Hospitality Co (FRA:HBO) is currently considered Significantly Overvalued. The stock's GF Value™ is €8.03, compared to a current price of €11.40 — trading 42% above its estimated fair value. The current Gross Margin % is 60.87%, which is 48% above median its 10-year median of 41.21 and 12.7% below the REITs industry median of 69.71. Diamondrock Hospitality Co's overall GF Score™ is 65/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Diamondrock Hospitality Co (FRA:HBO), the current Gross Margin % is 60.87% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Diamondrock Hospitality Co (FRA:HBO) Overvalued in 2026?
Based on GuruFocus' analysis, Diamondrock Hospitality Co stock appears to be overvalued.
The current stock price of €11.40 is trading 42% above its estimated GF Value™ of €8.03.
GuruFocus considers Diamondrock Hospitality Co to be Significantly Overvalued.
Key valuation signals for FRA:HBO:
Gross Margin %: 60.87% (48% above median its 10-year median of 41.21)
GF Value™: €8.03 vs. price of €11.40 (42% above fair value)
Industry Position: 12.7% below the REITs median (#519 of 670)
No single metric tells the full story. See the FRA:HBO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Diamondrock Hospitality Company is a real estate investment trust that owns lodging properties. Its business is to acquire, own, manage, and renovate full-service hotel properties in the United States. It operates in cities such as Chicago, Boston, New York, Denver, and others. Within DiamondRock's holdings, the majority of the hotel brands include Marriott, Starwood, and Hilton. The company operates in one reportable segment: The hotel ownership segment, which is comprised of upper upscale and luxury chain scale hotels that offer hotel rooms, food and beverage and other ancillary guest services.
65GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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