Marriott InternationalFRA:MAQ -0.50%88 Gross Margin % is 20.15% as of Mar. 2026, which is 5% above its 10-year median of 19.23. GuruFocus rates FRA:MAQ with a GF Score™ of 88/100 and a GF Value™ of €256.62 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 793 Travel & Leisure companies, Marriott International ranks worse than 82.6% on this metric.
FRA:MAQ's Gross Margin % is ranked worse than 82.6% of 793
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs FRA:MAQ: 20.01
Marriott International had a gross margin of 20.15% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Marriott International was 5.10% per year.
Marriott International (FRA:MAQ) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Marriott International had a gross margin of 20.15% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Marriott International Gross Margin % Related Terms
Marriott International Gross Margin % Historical Data
* Premium members only.
The historical data trend for Marriott International's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:MAQ vs HLT, H, HTHT: Gross Margin % Comparison
For the Lodging subindustry, Marriott International's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marriott International Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Marriott International's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Marriott International's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Marriott International (FRA:MAQ) has a Gross Margin % of 20.15% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Marriott International and its competitors. This is near median its historical median of 19.23. Over the past decade, Marriott International's Gross Margin % has ranged from 13.80 to 21.94. According to the industry distribution chart, Marriott International ranks #655 out of 793 companies in the Travel & Leisure industry, placing it in the top 82.6%.
Is Marriott International's Gross Margin % too high?
Marriott International's current Gross Margin % of 20.15% is near median its 10-year median of 19.23. Over the past 10 years, this metric has ranged from a low of 13.80 to a high of 21.94. The Travel & Leisure industry median Gross Margin % is 44.02. Marriott International's value of 20.15% is 54.2% below this industry median. Based on the distribution chart, Marriott International ranks #655 out of 793 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Marriott International has a GF Score™ of 88/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's Gross Margin % compare to HLT and H?
According to the Travel & Leisure industry distribution chart, Marriott International ranks #655 out of 793 companies for Gross Margin %. This places Marriott International in the lower half of its industry. The industry median Gross Margin % is 44.02. Marriott International's value of 20.15% is 54.2% below this benchmark. Historically, Marriott International's own Gross Margin % has ranged from 13.80 to 21.94 over the past decade. While the company's 10-year median is 19.23 vs. the industry median of 44.02, Marriott International has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Marriott International's current Gross Margin % of 20.15% is 54.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Marriott International and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Marriott International's current Gross Margin % is 20.15%, which is near median its own 10-year median of 19.23. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (FRA:MAQ) is currently considered Significantly Overvalued. The stock's GF Value™ is €256.62, compared to a current price of €341.60 — trading 33.1% above its estimated fair value. The current Gross Margin % is 20.15%, which is near median its 10-year median of 19.23 and 54.2% below the Travel & Leisure industry median of 44.02. Marriott International's overall GF Score™ is 88/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Marriott International (FRA:MAQ), the current Gross Margin % is 20.15% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marriott International (FRA:MAQ) Overvalued in 2026?
Based on GuruFocus' analysis, Marriott International stock appears to be overvalued.
The current stock price of €341.60 is trading 33.1% above its estimated GF Value™ of €256.62.
GuruFocus considers Marriott International to be Significantly Overvalued.
Key valuation signals for FRA:MAQ:
Gross Margin %: 20.15% (near median its 10-year median of 19.23)
GF Value™: €256.62 vs. price of €341.60 (33.1% above fair value)
Industry Position: 54.2% below the Travel & Leisure median (#655 of 793)
No single metric tells the full story. See the FRA:MAQ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
88GF Score
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